Customer Information

What is customer information? 

Customer information is the information, details and data a business collects about its customers with the objective of understanding them and serving them better. The benefits of leveraging customer information include: - 

1. Better customer relationships 
2. Personalized customer service 
3. Targeted marketing 
4. Better consumer insights 
5. Customer retention 

What are the key components of customer information? 

Now that you understand what customer information is, let’s understand its key components 

1. Personal details 

Personal details include the basic information that identifies a customer and allows for direct communication like their name, contact information and demographics. 

2. Purchase history 

Purchase history provides insights into a customer's buying behavior and preferences. This data includes products/services availed by customers, transaction date, amount and frequency of purchases.  

3. Behavioral data 

Behavioral data tracks how customers interact with a brand across various channels. This information includes website activity, email engagement, social media interactions and mobile app usage.  

4. Feedback and reviews 

Customer feedback and reviews offer direct insights into customer satisfaction and areas for improvement. This data includes surveys, online reviews and customer support interactions. 

5. Preferences 

Customer preferences indicate what customers like and dislike, guiding personalized interactions. This data includes product preferences, communication preferences and personalized settings. 

6. Psychographic data 

Psychographic data delves into why they behave in certain ways. This includes lifestyle choices like hobbies, interests and values and psychological traits like attitudes, beliefs and motivations. 

7. Engagement history 

This component includes a detailed log of all interactions between the customer and the brand. It encompasses customer journey data and engagement metrics.