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Learn how companies use marketing management to set company goals, develop business marketing strategies, and implement marketing plans to increase consumer engagement, attraction, and retention.

Consumer insights help businesses understand customer needs, perceptions, and purchasing behaviors. Learn how to use these insights to make actionable decisions.

Learn how companies leverage audience analysis to better understand their consumers, enhance decision-making, and grow their business.

Learn how using multichannel marketing helps brands build lasting customer relationships, increase sales, and boost efficiency.

Learn more about digital marketing and how companies utilize digital marketing strategies to increase brand awareness, communicate with consumers, and increase conversions.

Learn how marketing automation provides an efficient way to convert prospects into customers, produce engaging content, and reduce brand risk.

Learn about sentiment analysis and how companies use it to understand their audience, improve decision-making, and increase customer satisfaction.

Learn more about virtual agents, and how they can help you improve response times and customer satisfaction.

Learn about customer engagement and how companies leverage it to improve brand awareness and increase customer satisfaction, loyalty, and sales.

Discover distributed marketing techniques and how companies leverage them to expand their business in multiple locations — while providing a consistent customer experience.