ON-DEMAND WEBINAR

AI-first campaign management: Transforming conversational data into high-impact marketing

In a world where customer interactions generate vast amounts of unstructured data, brands that harness insights from it gain a competitive edge. Data-driven marketing enables organizations to transform customer conversations into actionable intelligence, allowing them to craft hyper-personalized campaigns, optimize engagement, and maximize revenue. By integrating data from diverse sources into a unified platform, marketers can ensure consistency across channels, respond to real-time market signals, and drive superior customer experiences.    

This session will explore how Sprinklr’s AI-driven Unified-CXM platform enables seamless campaign management across social, digital, and traditional channels at scale.    

Key takeaways:

• Real-time market responsiveness: Leverage AI-driven insights to adapt strategies as you go and stay ahead of the competition   

• Improved efficiency: Reduce time-to-market, enhance resource utilization, and streamline content reusability   

• Unified taxonomy and governance: Standardize business taxonomy across campaigns, touchpoints, geographies, and business units   

• Real-time tracking for higher agility: Accurately monitor audience sentiment and market trends with automated alerts 

Speakers

Carly Ehrenberger

Senior Principal Solutions Consultant

Sprinklr

Zoe Farris

Senior Success Manager, Global Strategic Accounts

Sprinklr