Virtual Event

Generative AI in Social Media Marketing: Wins, pitfalls, and everything in between

ChatGPT and Generative AI gained momentum over the past year. Instagram Threads reached 100 million users, and Twitter underwent rebranding. Social platforms expanded, urging businesses to reconsider social media’s role. By 2024, AI in social media is projected to hit $2.16 billion, driving personalization, trend prediction, targeted ads, and customer service. 

Marketing leaders should focus on three goals: AI efficiency, cost savings, and elevating social media from the sidelines to the heart of business strategy. Learn how to navigate the change and see what tools can help at our Social Media & AI Bootcamp Series, presented in partnership with American Marketing Association (AMA)  

What do you learn? 

• How generative AI is transforming social media workflows 

• What are some of the best practices on leveraging AI for social media marketing 

• How brands can benefit from a more unified approach when harnessing gen AI because of better data unification and therefore models 

Ready to learn more about the Sprinklr platform? Request Demo.

Speaker

Buddy Waddington

Principal Technologist, Insights & AI

Sprinklr