ON-DEMAND WEBINAR

From Chaos To Control: Unify Your Martech Stack To Drive Connected Experiences

Available on-demand

Amy Benford, Jay Altschuler, Gurjot Sidhu, Vincent Washington, Tony Palmer

45 minutes

With the rise of modern digital and social channels, customer expectations have transformed. Customers now demand seamless, personalized experiences across all touchpoints — from initial brand discovery to post-purchase interactions — but marketing teams are struggling to adapt to this new reality.

Hindered by fragmented tools and technologies, there’s a huge disconnect between your marketing efforts and your customer’s needs, leading to inefficient teams, fragmented data, inconsistent customer feedback, and subpar experiences. With the ability to provide real-time, direct interactions with customers, social media channels can serve as the most effective tools for unlocking customer insight.

In this session, three of the world’s most influential marketing leaders and an expert analyst discuss how the unification of data, teams, tools, and touchpoints across social channels can lead to creative innovation, greater efficiency, and elevated customer experiences. Here’s your chance to increase your customer satisfaction through enhanced brand engagement on social media!

Key strategies you’ll walk away with from this discussion:

Consolidate fragmented data: Integrate disparate data sources to extract meaningful information across all channels — and transform it into actionable insights.
Build AI-empowered teams: Leverage AI-first social media management with extensive use cases across insights, content types and automations.
Elevate your social media strategy: Consolidate social media management tools into a single unified platform to improve efficiency and simplify operations.
Create seamless customer experiences: Unify your tech stack with the ability to enable consistent and targeted experiences across the customer journey at scale.