MEDIA MONITORING AND ANALYTICS PLATFORM
Accurately measure media coverage and PR KPIs
Monitor brand mentions, discover trends and build an effective PR strategy.
The world's leading brands trust Sprinklr Insights
Measure the success of your PR initiatives
Never miss coverage related to your brand by monitoring 400K+ online news channels, blogs as well as print and broadcast media and enhance this with social listening data.
Measure and monitor key metrics, such as volume, sentiment, social amplification and publication reach, to quantify the impact of your PR initiatives.
Easily share intelligence and information with stakeholders using real-time dashboards, interactive offline reports, automated email feeds or manually curated newsletters.
Compare and benchmark against competitors
Benchmark media coverage across your brand, products, PR campaigns or even executives by leveraging performance scorecards.
Benchmark quantity as well as the quality of media coverage against the industry by using key reputation pillars and your competitors’ performance data.
Improve your PR strategy by analyzing your competitors’ PR campaigns, understand what content resonates the most and identify best practices to maximize impact.
Protect your brand reputation by proactively detecting crises
Leverage AI-powered alerts to proactively flag crises and brand reputation risks and resolve them before they escalate.
Discover viral themes faster by grouping similar content across channels and media conversations by using AI-powered stories.
Identify negative brand perception by using 15+ reputation categories, like equity, sustainability, etc., to develop granular insights.
Sprinklr resources
Learn how to optimize the precision of PR measurements and maximize your team’s efficiency during crises.
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