SOCIAL MEDIA PUBLISHING
Increase engagement on social by up to 7x in just months — no matter the channel
Sprinklr’s AI-powered Social Publishing & Engagement helps brands deliver content, engage customers, drive revenue and analyze performance across 30+ social and messaging channels.
Sprinklr’s Social Publishing & Engagement is the platform of choice for managing social at scale
Organizations with complex social needs across brands, geographies and business units trust Sprinklr for its governance, advanced automations and highly customizable workflows.
Engage at scale with broad channel coverage
Sprinklr supports 30+ channels and can help brands add any new channel in weeks.
Experience unmatched productivity with best-in-class AI
Pre-built verticalized and customer-specific models with 90%+ accuracy and access to the latest Generative AI.
Protect your brand always
Use granular access controls, custom approval workflows and AI-powered compliance.
Solve for specific needs with custom solutions
Get unmatched customizations and configurability to solve the unique business needs of large enterprises.
Explore how Uber achieved industry-best response times with Sprinklr
Explore how Uber achieved industry-best response times with Sprinklr
Sprinklr’s unified platform enables Uber to engage with and serve our global customers, at scale, so that we have a singular brand voice while providing a first-class customer experience whenever support is needed.
33%
Reduction in first response time
John Marston
Global Head of Social Media Care, External Tools, and Systems Administration
Read Full StoryExplore how Uber achieved industry-best response times with Sprinklr
Sprinklr’s unified platform enables Uber to engage with and serve our global customers, at scale, so that we have a singular brand voice while providing a first-class customer experience whenever support is needed.
33%
Reduction in first response time
John Marston
Global Head of Social Media Care, External Tools, and Systems Administration
Read Full StoryExplore how Uber achieved industry-best response times with Sprinklr
Sprinklr’s unified platform enables Uber to engage with and serve our global customers, at scale, so that we have a singular brand voice while providing a first-class customer experience whenever support is needed.
33%
Reduction in first response time
John Marston
Global Head of Social Media Care, External Tools, and Systems Administration
Read Full StoryGet the best brand reach and engagement with every campaign
Sprinklr’s social media planning, publishing and engagement tools empower your teams to efficiently deliver positive brand experiences across all social touchpoints.Digital Asset Manager
Create, store and organize content. Identify top-performing media, bulk upload assets, search content, and seek approvals – all from a single space.
Editorial Calendar
Get a complete overview of your posts, events and campaigns. Customize views, filter content, manage approvals and collaborate on tasks effortlessly.
Omnichannel Publisher
Publish across 30+ channels simultaneously. Preview posts, make channel-specific customizations, schedule at AI-recommended times and boost posts through ads.
Engagement Dashboard
View comments, mentions and messages across channels in a single space. Analyze sentiment, identify engageable messages, automate message routing and responses and stay on-brand with AI-powered compliance alerts.
Reporting and Analytics
Monitor the performance of your paid, owned and earned media in one single dashboard. Get AI-powered insights into channel, content, location and audience. Create custom metrics and easily share performance data as reports or presentations.
UGC Management
Amplify your reach and enhance brand authenticity by curating and reposting content by fans. Organize earned posts with the UGC board, seek approvals, reshare UGC through owned channels and track performance.
Ensure that your teams stay on-brand and compliant
Stay brand and legal compliant at scale
Ensure that each post and message is compliant with your brand guidelines using automated flagging of inappropriate language, profanity, biases and irrelevance.
Maximize governance with custom approval workflows
Create multi-level and parallel approval processes to manage your content. Add approval paths to posts based on conditions like channel, account and message type and easily track approval status.
Mitigate risks and safeguard your brand
Proactively head off crises by configuring workflows that instantly and automatically stop publishing across channels during unexpected surges in negative sentiment.
Enhance productivity with personalized UI and advanced automations
Get quicker access to relevant information
Persona apps improve usability by contextualizing the interface to user needs. Get purposefully designed dashboards for roles such as social media manager, community manager, content creator and more.
Put social media management on autopilot
With a wide array of conditions and actions, Sprinklr’s Rule Engine helps your teams seamlessly automate processes such as message routing, response management and approvals.
Experience a truly AI-first social suite
Schedule posts at optimal times, identify sentiment, gain critical insights and get recommended responses. Generate and modify your content instantly for publishing, brief creation and engagement.
Turn social conversations into real business opportunities
Create and manage immersive micro-site
Offer your customers an opportunity to explore your best products. Publish to your Link In Bio site, add product links and measure performance.
Publish shoppable posts on Instagram
Synchronize your product catalog within Sprinklr and seamlessly add product links to your Instagram posts to drive sales.
Turn leads into your customers seamlessly
Engage 1:1 with every consumer and empower conversations that translate to sales using Sprinklr’s Conversational Commerce add-on.
Sprinklr and Microsoft discuss how a unified customer experience management (Unified-CXM) platform helps enterprises.
Sprinklr Social is recognized as the industry standard in helping enterprises manage social media at scale
Sprinklr Social named a Leader by G2!
Sprinklr Social named Leader by G2 with over 45+ badges in their Fall 2024 reports
Sprinklr Named Leader in The Forrester Wave™ — Social Suites, Q3 2021
Forrester evaluated the 9 providers that matter most in social suites, and Sprinklr was recognized as a leader, with the highest possible scores for 23 of the criteria.
Sprinklr Social named a Leader by G2!
Sprinklr Social named Leader by G2 with over 45+ badges in their Fall 2024 reports
Sprinklr Named Leader in The Forrester Wave™ — Social Suites, Q3 2021
Forrester evaluated the 9 providers that matter most in social suites, and Sprinklr was recognized as a leader, with the highest possible scores for 23 of the criteria.
Sprinklr Social named a Leader by G2!
Sprinklr Social named Leader by G2 with over 45+ badges in their Fall 2024 reports
Sprinklr Named Leader in The Forrester Wave™ — Social Suites, Q3 2021
Forrester evaluated the 9 providers that matter most in social suites, and Sprinklr was recognized as a leader, with the highest possible scores for 23 of the criteria.
Frequently asked questions
A social media publishing tool, also known as a social media management tool, is a platform that allows individuals, businesses and organizations to plan, create, schedule and manage content across various social media platforms. These tools are designed to streamline and simplify the process of sharing content on channels like Facebook, X, Instagram, LinkedIn and more.
Social media publishing and scheduling tools offer several key capabilities.
- Content scheduling: schedule posts in advance to ensure a regular and reliable online presence
- Multi-platform support: manage multiple social media accounts from a single dashboard
- Content calendar: plan and organize content with a visual calendar
- Automation: automate post publishing and responses
- Bulk scheduling: schedule multiple posts at once
- Content library: store and access images, videos and captions
- Analytics and insights: track post-performance and audience data
- Collaboration features: enable teamwork and approval workflows
- Social listening: monitor brand mentions, competitor campaigns and industry trends
- Hashtag management: track and optimize hashtag usage
- User permissions: control access to social media accounts
- Reporting and exporting: generate detailed performance reports
- Mobile apps: manage social media on the go
- Integrations: connect with other marketing and analytics tools
- Compliance and security: ensure compliance and account security
- A/B testing: test different post variations for optimization
Features may vary by tool, so choose based on your specific needs.
Social media publishing tools transform your brand’s online presence by:
- Enhancing publishing efficiency through scheduling
- Supporting content planning and strategy
- Providing analytics for data-driven decisions
- Enabling team collaboration
- Managing multiple channels from one dashboard
- Optimizing posting times to maximize engagement
- Automating tasks and content recycling
- Offering A/B testing for better engagement
- Ensuring robust compliance and granular governance
- Assisting in crisis management
Overall, these tools streamline content management and improve engagement, saving time for users.
Yes, a reliable social media publishing tool natively integrates with your existing tech stack, including CRM, messaging apps, sales, email marketing software, marketing automation software, advertising platforms, customer support software, business intelligence and reporting tools. For instance, Sprinklr Social integrates with 30+ solutions to bring all your data under one roof.
A robust social media publishing tool can benefit your business in these seven ways:
- Drives revenue: optimizes engagement and sales pipelines by embedding social media on digital properties
- Maximizes team productivity: AI-driven tools categorize messages, route them efficiently and generate "best responses"
- Offers brand protection: enterprise-grade governance minimizes off-brand engagement risks
- Consistency across channels: streamlines management across various channels for brand consistency
- Enhances engagement: maximizes customer engagement and message reach on multiple digital channels
- Positive customer experiences: ensures on-brand experiences, making customers happier
- Cost reduction: automation reduces operational costs and streamlines workflows
Do you want the same results? TRY SPRINKLR FOR FREE TODAY
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