Sprinklr Marketing unifies and enhances marketing efforts across channels. It centralizes content creation, campaign management, and performance analytics for both organic and paid campaigns. This release introduces new capabilities designed to enhance customer experiences across all touchpoints.

Marketing

The following features are introduced to the Marketing module for improved experience and efficiency:

Integrated Project Planning with Content Marketing

Sprinklr has integrated project planning with content marketing enabling you to manage your projects, tasks, campaigns, events, and messages in one unified tool. This integration allows you to plan and track everything simultaneously with a flexible project and task planning interface that resembles a spreadsheet, multi-level hierarchies for better organization, and seamless connectivity to production dashboards and calendars, ensuring that everything stays on track. For more details, refer to Integrated Project Planning with Content Marketing.

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Streamlined Calendar Workflows for Month, Week & Day Calendar Views

We have streamlined the calendar workflows for month, week, and day views to enhance the user interface and improve functionality across all views, with a strong focus on usability and optimized performance. The following changes have been made to each calendar view -

• Month View: We have added sub-campaign support and introduced a new split-screen view to facilitate collaboration between campaign marketers and content managers/creators, allowing users to view planning and execution entities simultaneously.

• Week & Day Views: These views now focus more on execution entities such as Messages, Events, and Tasks, reflecting their execution-centric nature. Campaign support has been removed from these views.

• Customization Options: We have added new features for better calendar personalization, including the ability to view metadata on calendar cards, workweek views, and more.

For more details, refer to Setting up Editorial Calendar Views.

Advertising

The following features are introduced to the Marketing module for improved experience and efficiency:

Smart Creative Compliance

Sprinklr has introduced Smart Creative Compliance that helps you to leverage the creative data engine in the Creative Library. With this feature, you can apply filters for brand compliance, AI-driven machine learning models, and media channels, allowing you to fine-tune your asset search according to brand and channel specific guidelines. These same filters and compliance scores are also integrated into the Ads Composer and Ads Manager, enabling you to select assets that meet brand standards when creating ads. For more details, refer to Smart Creative Compliance.

Paid Performance Trend

We have introduced the Paid Performance Trend in Ads Reporting, which is designed to simplify comparing the performance of previous campaigns. With this new feature, you can visualize the performance of your campaigns on a single canvas, enabling easy comparison of key parameters across different time periods. It eliminates the need to switch between different Dashboards and provides immediate insights, enabling efficient and informed decision-making.

Dashboard Copilot in Ads Reporting

We have introduced the Dashboard Copilot in Ads Reporting, which is designed to enhance your data analysis experience. It automatically summarizes key parameters from the Dashboard to provide a comprehensive overview of your ad performance without manually going through each data point. With the Dashboard Copilot, you can make informed decisions more efficiently, saving valuable time and effort.​

​Introducing Channel Guidelines While Creating Campaign Checklist

When creating a Campaign Checklist, you can now enable channel guidelines for each ad variant during the campaign composition process. The channel guidelines will include parameters such as aspect ratio, video length, and file size. This will be visible in the Ads Composer and the Ads Manager.

Meta: Ads API Migration to v20

Starting February 4, 2025, Meta has sunset the previous Ads API v19 and transitioned to v20. All necessary updates to the API version are complete within Sprinklr, and no major changes that will impact customers. 

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Meta: Custom Audience Restrictions for Special Ad Category

Meta has introduced restrictions for certain customer list custom audiences, making them ineligible for use in Ad sets related to housing, employment, and financial products and services, including credit, starting in March 2025. To align with Meta’s update, Sprinklr will restrict the selection of custom audiences that are ineligible for use in Special Ad Category Ad Sets. 

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Channel Parity | Meta: Deprecation of Sponsored Message Ads

Sprinklr will no longer support Sponsored Message ads. This change follows Meta’s recent deprecation of the Sponsored Message ad type in Marketing API v20.0. 

This update ensures that Sprinklr stays aligned with Meta’s API changes. 

Channel Parity | Meta: Enable/Disable Auto Tagging Products for Instagram Ads

Sprinklr now supports automated product tagging for Instagram Ads. You can create and promote posts with auto tagged products Instagram feed photos, carousels, and existing feed videos. Ads with product tags display shoppable catalog products, including details like product name and price, directly within your ad creative. This is only supported when Advantage+ Catalog is enabled for Traffic (Website) or Sales (Website, Website & App, App) objectives. 

Automated Ads: Tiered Approval for Automated Campaigns

Sprinklr now supports tiered approval for Automated Campaigns at the Paid Initiative, Ad Set, and Ad Variant levels, similar to the tiered approval in Ads Composer. This feature enables multiple users to approve assets through the Automated Ads Approval flow. It also allows you to view the entire tiered approval cycle, including details of the users or user groups responsible for approval at each stage. For further details, refer to Advanced Approvals for Automated Ads.

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Face Detection Binary Engine

Sprinklr has introduced the Face Detection Binary Engine to identify human faces in media assets. We’ve added a new dimension, Creative Insight: Face Present Binary, to the Creative Insights Dashboard to help you visualize this data. For more details, please refer to How Does AI Creative Insights Work.

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Meta: Support for Instagram Destination Type for Traffic

Advertisers will now be able to add Instagram Profile as a destination type for Traffic objective when creating Meta advertising campaigns.

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Meta: Support to Archive Lead Forms

Advertisers can now archive Facebook lead forms in Sprinklr using the lead form options. Once archived -

• The form will no longer appear on the lead form screen (by default). 

• You cannot use an archived form in an ad; attempting to do so may trigger an error through the API. 

• Archived forms will not be available during ad creation. 

You can unarchive lead forms by using the Reactivate option. 

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Meta: Instagram Reminder Ads for Additional Objective and Optimization Goals

Sprinklr now supports Instagram Reminder Ads for the following objective and optimization goals: 

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Additionally, you can now set when to send notifications for an event as well. This feature is designed to help engage intent-driven audiences and remind them of upcoming events, moments, or launches.

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Meta: Updated the Optimization Goals to Match with Meta Ads Manager

We have updated the Optimization Goals for Brand Awareness, Traffic, and Engagement Objectives for your Paid Initiatives. These goals now align with those in Meta Ads Manager.

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Meta: Updated UI Labels for Inventory Filters

We have updated the Inventory Filter labels to remain consistent with Facebook Ads Manager. Below are the updated labels corresponding to their previous names:

Additionally, the In-stream videos and Instant Articles on Facebook header labels have been updated to Facebook in-stream videos and Ads on Facebook Reels.

Ability to Add Disclaimers to Facebook Ads

Sprinklr now supports adding disclaimers for Facebook pharma ads. Advertisers can now include disclaimers for pharma product ads where Meta enforces strict guidelines on what can be promoted. 

Meta: New Financial Services Special Ad Category

Starting January 14, 2025, the Financial Products and Services category has replaced the existing Credit category for Facebook special ad category campaigns. After January 14, 2025, the Credit category will no longer be available for use, and businesses will need to use the Financial Products and Services category instead. Ads in the 'Financial Services' category will face audience restrictions similar to housing and employment ads.

LinkedIn: Display Scheduled Pause Value in Ads Manager

Users can now differentiate between manual and scheduled pauses for LinkedIn ads in Ads Manager. Ads scheduled to go live on a later date will show a Scheduled status in the Ad Variant Paused by column.

LinkedIn: Support for Retargeting Audience for Event Ads

Sprinklr now supports the creation of retargeting audiences for LinkedIn event ads. You can build an audience of people who engaged with your event directly from the Audience Manager. Any audience created on the native channel will automatically import into Sprinklr and be available when creating your target audience. For more details, refer to Create and Use Retargeting Audiences for LinkedIn.

LinkedIn: Frequency Cap Optimization

You can now set a frequency cap for brand awareness campaigns for LinkedIn ads, allowing you to define an upper limit on the number of times an ad will be shown to a single member account within a 7-day period.

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Snapchat: Location Categorization

Sprinklr now categorizes Snapchat locations by continent and country. This enhancement makes it easier for you to search, add, or exclude specific countries when creating an audience.

Snapchat: New Placement Augmented Reality (AR) Filters

We have achieved parity with the native app by introducing a new Augmented Reality (AR) filter under the Awareness & Engagement objective. The AR Lens and AR Filters options will allow you to publish ads for filter placements.

• AR Lens: Branded augmented reality experiences that Snapchatters can interact with and share with friends.

• AR Filters: Branded effects that Snapchatters can overlay on top of their Snaps.​

Pinterest: Audience Sharing

Sprinklr now enables audience sharing for Pinterest accounts. This enhancement allows you to share audiences between accounts within the same business hierarchy, making it easier to reuse existing audiences for similar campaigns across different accounts.

Pinterest Tokens

Sprinklr now shows the business manager's name in the Active Users field, along with the permissions for Pinterest ad accounts. This allows you to identify which Pinterest native user connected the accounts to Sprinklr and the permissions assigned to each business account.

Pinterest Board Creation Default Privacy Set to "Secret"

When adding a new board while creating a Pinterest Paid Initiative, the privacy setting will now default to "Secret." You can change this setting to "Public" or "Protected" as needed.

TikTok: Instant Page for Community Interactions Objective

Sprinklr now supports Instant Page as a creative destination type for TikTok Community Interactions objective optimizing for Page Visits. A custom instant page is a fast-loading lightweight web page that loads up to 11 times faster on TikTok than a standard web page.

TikTok: Deprecated Optimized Delivery in Reach and Frequency Campaigns

The Optimized Delivery mode for TikTok Ads has been deprecated and is now disabled in existing Reach and Frequency campaigns.

TikTok: Support for New Sub-placements

We have added additional TikTok sub-placement options for Reach (Auction), Video Views, and Community Interactions objectives. These now include Search Feed, TikTok Lite, and For You Feed. By default, ads are shown in the For You Feed, Profile Feed, and Following Feed when you select the TikTok placement. Additionally, TikTok Lite and Search Feed sub-placements are available for selection as needed.

TikTok: New Optimization Goals for Product Sales Objective

We have added support for the additional optimization goals for TikTok campaigns. The following optimization goals have been added:

• Destination Visit for Traffic and Product Sales.

• Value for Product Sales.

• Automatic Value Optimization (AVO) for Website Conversions.

View Publishing Errors in Creative Library

You can now view publishing error messages related to creatives directly in the Creative Library. This feature will help you to quickly identify the reasons for publishing failures upfront, without needing to navigate to the Ads manager.

Ads Manager - Help and Support Feature

We have added a new Help and Support section in Ads Manager. This section gives you direct access to help articles, and FAQs pertaining to the specific channel from the Sprinklr Knowledge Portal.

Deprecated Nextdoor Ads Channel in Sprinklr Marketing

We have deprecated the Nextdoor Ads as an execution channel from Sprinklr Marketing. Accordingly, the following changes are being implemented:

• Existing Ad Accounts in Sprinklr will be deactivated, and their status will be updated to "Inactive."

• No new Nextdoor Ad Accounts can be added through Sprinklr Marketing.

• No Paid Creative can be added using Nextdoor Ad Accounts.

• Nextdoor entries in Existing Paid Initiative as Templates, Edit Draft Paid Initiatives, and Add to an Existing Paid Initiative Record Managers will not be visible.

• Nextdoor will not be supported in the Editorial Calendar for Boosting.

• Bulk/partial imports of Nextdoor Paid Initiatives using Bulk Import sheets will not be created.

• Nextdoor will not be available under Bulk Import Template along with the associated Ad Objectives.

• Cloning or creating new Ads or Ad Sets and use as the template will be disabled in Ads Manager.

• The creation of a Nextdoor-specific Strategy Group will not be supported, and Nextdoor will not be a channel in the Channel drop-down.

• Audience creation for Nextdoor will not be available through Audience Manager under the channel section.

One Click Ad Buy (OCAB) for TikTok Ads

We have introduced the ability to configure One Click Ad Buy (OCAB) for publishing TikTok ads. Additionally, you can now use OCAB for TikTok in Distributed. This will allow you to create pre-configurations and help maintain consistency in building effective campaigns.

Introduced TikTok DMA Dimension in Ads Reporting

We have introduced a new “TikTok DMA (Designated Market Area)” dimension under the Paid Data Source for Ads Reporting. If this dimension is selected in a Widget, the data will be shown based on the breakdown of the Designated Market Area.

Online Conversions Event Tracking for TikTok

We have integrated TikTok’s Events API, a secure server-to-server connection that allows advertisers to share customer actions from websites, apps, offline systems, or CRM systems directly with TikTok. This integration enables better campaign optimization and more accurate ad performance measurement.

Online Conversions Event Tracking for LinkedIn

Users can now leverage the LinkedIn Conversions API to facilitate accurate tracking of online conversion events from Sprinklr. This enhancement allows advertisers to better measure the impact of their LinkedIn ads on website and app events. 

View Funding Instrument Start and End Date Across Channels

You can now view the start and end dates for the selected funding instrument while composing a campaign for X, Pinterest, and Reddit. This enhancement improves the user experience by helping you select the correct campaign start date based on the funding instrument’s start date.

Support for Additional Creative Fields in Campaign QA Checklist

We have added support for additional creative fields in the QA checklist fields for various social media channels. The following fields have been added:

Ad Set Level Fields for LinkedIn and Meta Checklist

Sprinklr now covers 100% of all ad set level fields for LinkedIn and Meta in the checklist. This enhancement ensures that all checklist fields are included for verification.

Enhancements in Campaign QA Checklist

We have introduced the following new operators and options to improve usability and enhance governance for ad accounts: 

• Greater than/Lesser than operators for age, allowing you to set minimum and maximum age limits to ensure that targets are never below 18 or above 64. 

• Contains/Does not contain operators for custom fields and other text fields. 

• Exclusion option for accounts, giving advertisers more flexibility in controlling account permissions. 

Additionally, we have added new fields to the Campaign QA Checklist, enabling users to set product catalog, campaign type, Pinterest board type, campaign status and start and end date at paid initiative level.  

Checklist: Bulk Validation of Fields

Advertisers can now validate checklist fields in bulk using the new Validate All option. This feature allows you to - 

• Validate multiple fields of the same entity (Paid Initiative, Ad set and Ad variant). 

• Validate the same fields across multiple entities (Ad Sets and Ad Variants). 

This enhancement eliminates the need to manually validate individual fields.

Dynamic Image Template Usability Fixes

We have enhanced the Dynamic Image Template (DIT) with several features to make the setup process more intuitive - 

• Added vertical alignment options for both static and dynamic text. 

• Introduced an auto-resize option for dynamic text that automatically adjusts the font size to fit longer texts within the given placeholder. 

• Enabled multi-line input support for the template editor preview form, single and bulk mapping form, AC/feed application form, and Catalog. 

• Displayed dynamic elements in the Digital Asset Manager thumbnail. 

• Ensured text properties are retained when switching between static and dynamic text. 

Enhancements to Fonts Upload Process in Digital Asset Management

We have enhanced the Digital Asset Management (DAM) system to treat multiple fonts with the same PostScript name as a single font. The PostScript name uniquely identifies a font and ensures proper embedding, compatibility, and deduplication across systems.

The following enhancements are also being implemented for fonts in DAM:

• The postscript name will be used as the default font name in the editor.

• The font style will be shown upfront in the asset thumbnail and third pane preview.

Support for Additional Metrics for Generating Brand Compliance and Creative Compliance Reports in CMA

We have added more metrics for generating brand compliance and creative compliance reports in the Creative Management App (CMA). Notable new parameters include Total Conversions for Objective, Cumulative Cost Per Click, and Cost Per Result.

Added Support to Re-Trigger Reports in the Creative Management App

We have introduced the option to re-trigger a report synchronization for already completed reports in the Creative Management App. This feature ensures that users can re-trigger a report whenever necessary.

Configurable AI Insights Dashboard for Brand Compliance

The data shown in the AI Insights dashboard will now adhere to the selected option in the Guideline Set filter. Guideline Sets are collections of rules that brand campaigns need to follow. A configurable AI Insights dashboard will enable you to slice the data for granular insights based on channel, ad objective, and KPI. Integrating the dashboard with the Brand Workflow will simplify this process by allowing users to input brand-specific settings directly into the dashboard configuration.

Enhanced Video Keyframe Detection for Improved ML Accuracy

We have increased the detection of keyframes to one per second during the first 25 seconds of all short length videos in Creative Insights. This enhancement improves the accuracy of our ML engines for video analysis. 

Enhanced Mapping with Reverse Naming Convention

Sprinklr has introduced an Advanced Mapping toggle at the individual ad entity level when creating a naming convention. This enhancement lets you tag custom fields on your Paid Initiative, Ad Set, or Ad Variant, even if the complete naming convention is not followed. This reduces manual effort by eliminating the need to tag unassigned fields due to non-compliance with the Ad Entity name in the Naming Convention.

Instagram Store Link Click in Unified Analytics

We’ve introduced the Instagram Store Link Click metric in Unified Analytics, allowing users to report on click metrics from the Instagram store within the platform.

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Thank you for choosing Sprinklr Marketing!

If you have any concerns or require assistance, please reach out to us at tickets@sprinklr.com​