Sprinklr Social is a powerful platform for scaling social media efforts. It offers tools for publishing, engagement, reporting, and more across multiple channels. This release introduces new capabilities designed to elevate customer experiences at every touchpoint, delivering strong business impact.

Publishing

The following features are introduced to the Publishing module for improved experience and efficiency:

Collaborator Pane in Editorial Calendar Export

We are introducing an enhancement to the editorial calendar export by adding a Collaborator Pane, which will capture messages from the ‘Collaborate’ section for documentation purposes. Key limitations to note: emoji reactions won’t be included, media files/attachments will appear as URLs, rich text formatting (like italics, bold, and underline) will be supported, canned responses will be included.

Disabling Account Switcher in Reply Box to Prevent Publishing Errors

In this release, we are disabling the account switcher in the reply box when you respond to fan comments privately (DM) to prevent publishing failures. If you attempt to switch accounts, a tooltip will appear, notifying you that you cannot use an account the fan has not engaged with. This update ensures that you reply from the correct account, helping to avoid any potential issues.

X Premium Account Now Supports up to 25K Characters

X premium accounts can now post tweets of up to 25,000 characters, a significant increase from the previous 280-character limit. Additionally, a premium icon will be displayed on outbound messages to highlight that the account is a premium X subscriber.

Improved Handling of Instagram @Mention Restrictions

In 20.2 release, we have introduced a dynamic property (DP) to convert Instagram @Mentions into simple text if you have disabled tagging in your privacy settings, preventing message failure.

View Post Hyperlink for Third Pane Actions

You can now click on the ‘view post’ hyperlink for the following actions in the Third Pane: Recall, Approve, Reject, and Reschedule. This feature will be available in the Editorial Calendar, Third Pane, Outbound Columns of the Engagement Dashboard, and the Production Dashboard.

Option to Add Flairs While Publishing on Reddit from Sprinklr

With the 20.2 release, on selecting a Reddit account in Quick Publisher, you will now have the option to choose a flair while creating a post. A dropdown menu will display all available flairs, allowing you to select one when publishing to a subreddit through Sprinklr, similar to the collections feature. The selected flair will appear in the post preview, and you’ll also have the ability to modify or remove it during post editing.

Support for Managing Deactivated Accounts from Publisher

You can now add, re-add, activate, or notify admins about deactivated accounts directly from Quick Publisher. This feature enhances account management and workflow efficiency for various personas. It is available for you if you have the appropriate permissions across supported channels, including Facebook Page, Google My Business, Instagram, LinkedIn, Pinterest, Tiktok Business, Twitter (X), and YouTube, with plans for future channel expansions.

Enhanced Instagram Notifications for Copyright Violations and Copyright Errors

We understand that the current copyright violation notification may cause confusion, leading you to believe that your post will not be published, which might result in duplicate submissions. Additionally, some of you may receive this notification after publishing and mistakenly assume the post has failed.

To address this, we are changing the notification tone from a warning to a disclaimer. This will clarify that Sprinklr will not block the publishing of a post but notify you of copyright errors or violations. These updates are being implemented across Quick Publisher, the Third Pane, in-platform notifications, and email alerts, with all warnings being replaced by informational messages (no red icons).

Updated Media Limit for Threads Carousel Posts

In the 20.2 release, we are introducing an updated media limit for Threads carousel posts. You will now be able to publish up to 20 images, videos, or a mix of both, with text being optional for Carousel posts.

Reporting

The following features are introduced to the Reporting module for improved experience and efficiency:

Dashboard Level Account Health Alerts – Reporting

In the 20.2 release, we are launching Dashboard-Level Account Health Alerts in the Reporting Dashboard to keep you informed of any data availability issues caused by accounts in Inactive or Action Required states. This new feature provides clear, real-time alerts directly on the dashboard, helping you quickly identify affected accounts and take immediate action—reducing frustration and improving your overall experience.

Standard Dashboard for Threads

The Threads Standard Dashboard is a new addition to the suite of standard dashboards. It provides analytics that enable you to track and visualize essential key performance indicators (KPIs), offering valuable insights into your Threads audience. With data pulled from Threads Insights, you'll be able to demonstrate the effectiveness of your Threads campaigns to clients or marketing executives.

Standard Metrics Configuration - Social Reporting

In this release, a configuration screen for standard metrics has been introduced to allow you to customize how certain metrics are calculated and displayed in reports. The new feature aims to make Sprinklr common metrics like Total Engagements, Post Comments, etc., configurable, so you can choose the appropriate metrics for your reports. Additionally, for Total Engagements, you can select which types of engagement (e.g., likes, comments, clicks) to include in your calculations based on your requirements. This customization allows for more accurate reporting, tailored to your needs.

Handling Deprecated Metrics in the Reporting Glossary

In this release, the Reporting Glossary module fixes tags for New and Deprecated metrics, now conveniently displayed at the far right of the Description field. When a new metric is added, a New tag appears for 30 days from its introduction, while a Deprecated tag marks metrics that are no longer active. As and when the glossary is updated, the list of deprecated metrics will be updated. Furthermore, we have added an Export button next to the Favorite button, allowing you to export a list of dashboards where each deprecated metric is plotted.

Revamped Design of Standard Dashboards on Reporting Home Page

In this release, a new side navigation has been added to the reporting section, which includes a dedicated screen for standard reports that were previously hidden in a dropdown. To improve accessibility, standard dashboards are now organized into categories on the home page. When you click on a category, the dashboard opens with demo data and prompts you to add an account if needed. Each category has a brief description and an overview of the dashboards. If the required account is added, data will populate; if not, demo data will appear with a suggestion to add an account. This update aims to enhance the discoverability of standard reports, making them easier to access while retaining the same reports with an improved interface.

Enhanced Widget Builder Functionality: Categorization and Search Improvements

In this release, we've improved both the categorization and search functionality in the Widget Builder. Metrics and dimensions are now organized into clear, use-case focused categories—such as Post Performance Analytics, Account Performance Analytics, Media Asset Analytics and Audience Demographics Analytics—making it easier to find the right metrics. Additionally, we've enhanced the search and sorting capabilities, allowing you to search by metric/dimension title, description, and more, with fuzzy search integration for better results. These updates streamline the process of tracking engagement, content performance, geographic distribution, and integrating external analytics.

Engagement

The following features are introduced to the Engagement module for improved experience and efficiency:

Comment Summarizer and Insights Feature in Engagement Dashboard

The Comment Summarizer and Insights feature is designed to help you efficiently manage customer feedback across multiple social platforms by automatically collecting and analyzing comments. It combines the capabilities of the Comment Summary and Comment Insights features. The Comment Summary aggregates all comments for posts with at least 10 comments, categorizing them and flagging specific intents such as questions or complaints for quick review. Complementing this, the Comment Insights feature provides a deeper analysis of audience sentiment, enabling more strategic engagement. The tool also highlights comments that require urgent attention, such as customer complaints or inquiries, ensuring timely responses. Additionally, the Comment Summary includes a Translate Option, allowing you to translate the comment summaries into the language set in your Sprinklr platform, making it easier to manage feedback from a global audience.

Account Health Screen

In this release, we are introducing the AHS (Account Health Screen), which upgrades account management by transitioning from a simple Active/Inactive model to a three-state system: Active, Inactive, and Action Required. This provides greater visibility into account health across multiple functionalities, including Reporting, Engagement, and Publishing. The system adds actionable tooltips, showing issues like deactivated accounts or configuration errors, with links to detailed diagnostics and resolution steps. You can now easily identify and resolve account issues, such as missing permissions or failed posts, directly from your relevant touchpoints, be it a reporting or engagement dashboard or the quick publisher. Additionally, the system supports displaying multiple account issues in order of priority, streamlining account management and issue resolution.

YouTube Livestream Comment Retrieval in Real-Time

The YouTube API supports fetching live stream comments in real-time, enabling brands to engage during live streams. Recognizing its value, we are integrating this feature into Sprinklr to support reporting on YouTube Live events, benefiting clients with live streaming capabilities. The live stream chat messages will be a new message type in Sprinklr, and you will be able to create a column specifically for the same as well as use this message type in reporting or rule engine.

Channels

The following features are introduced to the Channels module for improved experience and efficiency:

Vanilla Forum Integration with Sprinklr

We are introducing an integration with Vanilla Forum, a customizable platform for building and managing online communities. This integration enables the management of discussions, comments, and community engagement directly within Sprinklr. You will now be able to interact with and moderate content from Vanilla Forum communities without leaving the Sprinklr interface.

New Channel Support: Bluesky

Sprinklr has introduced support for Bluesky as a new social channel, enabling brands to effortlessly publish posts, interact with their audience, and gain performance insights to refine their social strategy, all within the Sprinklr platform. Known for real-time discussions, privacy, and user control, Bluesky is becoming a key platform for brands to connect with an active, engaged community.

UGC

The following features are introduced to the UGC module for improved experience and efficiency:

UGC Module’s Migration to Hyperspace

In this release, Sprinklr’s User Generated Content module has been migrated from v3 state to hyperspace for improved UI and functionality. In this update, the categorization panel, which includes properties and activities like publish post has been enhanced for better usability, improved navigation and workflow parity.

Advocacy

The following features are introduced in Advocacy for improved experience and efficiency:

Chrome Extension for Automating Text and Media Publishing on Social Channels 

Sprinklr has launched a Chrome extension that automates text and media publishing on Facebook and Instagram. This enhancement lets you download the extension to publish content on Facebook and Instagram profiles on the web.  

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New Translate Option in Localization Tab 

Sprinklr has added a new Translate option in the Localization tab within the Space UI, allowing Advocacy admins to easily translate strings into selected languages and download them as an Excel file. This enhancement eliminates the need for manual translation across different pages, making the process more user-friendly. 

Filter for Inactive Users Within the Advocacy Site 

Admins can now filter inactive users directly from the User Management section within the Advocacy Site. This enhancement allows admins to view and manage inactive users without switching to the Sprinklr Space UI. 

Scheduling Efficiency Enhancement 

Advocates will now be notified when scheduling multiple posts, enabling them to easily check for previously scheduled posts within the manual scheduler while planning. The scheduler will display small yellow dots to indicate posts scheduled for future dates, helping advocates avoid those dates and prevent spamming their accounts. This feature improves scheduling efficiency and reduces account clutter.

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One-Click Option to Enable/Disable All Notifications 

Advocates can now enable or disable all platform, email, and mobile notifications on the advocacy site with a single click, eliminating the need to manually adjust each notification type. Simply go to the notification preferences and check/uncheck the boxes for platform, email, and mobile notifications to enable or disable all notifications at once. 

MS Teams Integration 2.0 in Microsoft Store 

Introducing MS Teams Integration 2.0, now available in the Microsoft Store! Clients can directly download the MS Teams app, reducing dependency on the Sprinklr team for setup and installation. This update embeds the entire Advocacy site within MS Teams, allowing admins to pin the app for all employees. Enjoy seamless access to all features without leaving Teams, enhancing productivity and user experience.  Download now to streamline your workflow! 

Reward Engine Calculator: Streamlining Reward Creation 

Setting up the Reward Marketplace is now easier with the new calculator within the Reward Engine configuration. This tool helps admins create rewards by automating the points-to-token conversion and aligning rewards with their budget and engagement goals. It suggests conversion values based on Earned Media Value (EMV) for accurate and fair point-to-token ratios. This also helps set an ROI multiplier to align rewards with the desired return on investment, making the reward system more strategic and impactful. 

Spammer Protection Update 

We have enhanced our spam protection by adding new conditions in Journey Facilitator to monitor the number of shares a user has done within specific timeframes. Admins can now set up email notifications to alert advocates if they exceed a certain limit of posts shared on their social networks within the days specified by the admins. 

Reporting Enhancement: 

UM ID of the activity object has been exposed in reporting enhancing data analysis capabilities for admins. Admins can now pivot two reports (one of activity data and the other of channel data) on this new Entity ID dimension in the data pipeline. This allows for more comprehensive and interconnected data analysis. This integration provides a unified view of data, facilitating deeper insights and more informed decision-making. 

Distributed

The following features are introduced in Distributed for improved experience and efficiency:

Character Limit for Homepage Configuration 

We have set a character limit of 50 for widget titles in the homepage configuration. This limit also applies to widget title translations on the translation page. 

Support for Permissions in Distributed Control Panel 

We have added a new permission, Configure Distributed, within Roles to control the visibility of the Distributed Control Panel (DCP) in All Settings. This enhancement allows you to grant DCP access only to selected admins improving compliance and governance.

Clone Option for Distributed Configurations 

Sprinklr has introduced a clone option for the App Configurations in DCP reducing the manual effort of creating a similar configuration for different set of users.  

Support for Story, Campaign, and User Profile Widgets in Home Page Widget Library 

We have added three new widgets to the homepage widget library, expanding your visualization options. The following new widgets are now available in the widget library - 

• Story Widget: This widget lets you view and analyze stories from Media Insights across various date ranges. You can use the data to measure PR campaign performance, identify key media outlets and journalists, and enhance brand content. 

• Campaign Widget: The Campaign widget displays the important campaigns selected by the admin. 

• User Profile Widget: The User Profile widget shows the user profile on the homepage when configured in the homepage.

Asset Management

The following features are introduced in the Digital Asset Manager (DAM) for improved experience and efficiency:

SharePoint Integration - Import Assets and Folder in Digital Asset Manager 

Sprinklr is now integrated with Microsoft SharePoint, enabling users to import assets directly from SharePoint into the DAM after authenticating their SharePoint account. This integration also supports importing folders, allowing users to bring folders from their SharePoint account into Sprinklr. 

Asynchronous Uploads for Large Media Assets in DAM 

We have enhanced the asset creation process to support asynchronous uploads. When uploading assets larger than 100 MB, the upload will continue in the background, allowing users to exit the asset creation screen and continue using the DAM. Users will receive a notification once the asset is successfully uploaded and created in the DAM.

Governance

The following features are introduced under Governance for improved experience and efficiency:

Login Configurations - IP Whitelisting 

We have introduced an IP whitelisting feature in Sprinklr that enables admins to set IP range restrictions for user logins from Security Settings. This enhancement also allows admins to exclude selected users or user groups from the IP range restrictions. This feature will increase the overall security by negating unauthorized access to Sprinklr. 

Support for Rollback Option in Configurator Changes - Users 

We have added a revert option in Import Configurations, allowing admins to revert to the previous imports done through Import Configurations for entity type - Users. This enhancement enables admins to undo large, unexpected changes in Sprinklr quickly without needing to contact Sprinklr Support. 

Login Configurations – Exposing Available Two Factor Authentication Methods 

We have exposed the Two Factor Authentication (TFA) methods configuration with this release, allowing admins to change the TFA methods for users directly from Security Settings in Sprinklr, without needing to contact Sprinklr Support. 

OpenID and SAML SSO Emulation 

We have introduced an SSO emulation option that lets you simulate all steps of the SSO flow before saving the configuration. This enhancement ensures that you can save the SSO configuration only after successfully emulating all steps and resolving all the errors that are displayed after emulation, eliminating the need for frequent back-and-forth with Sprinklr to resolve issues faced during configuration of an SSO. 

OpenID Discovery Document Import 

Admins will now be able to auto-fill OpenID SSO configuration fields by importing the metadata (Discovery Document/JSON) file provided by the IDP in the SSO Configuration screen, eliminating the need to manually fill the configuration fields. 

SAML XML Import 

Admins will now be able to auto-fill OpenID SSO configuration fields by importing the metadata file (XML) provided by the IDP in the SSO Configuration screen, eliminating the need to manually fill the configuration fields. 

OpenID SSO Enhancement to Support Federation ID 

We have enhanced OpenID SSO flow to support Federation ID as user identifier alongside Email which existed already, enabling users to gain access to Sprinklr with their unique Federation ID. 

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Thank you for choosing Sprinklr Social!

If you have any concerns or require assistance, please reach out to us at tickets@sprinklr.com.​