Sprinklr Marketing unifies and enhances marketing efforts across channels. It centralizes content creation, campaign management, and performance analytics for both organic and paid campaigns. This release introduces new capabilities designed to enhance customer experiences across all touchpoints.

​Advertising

The following features are introduced to the Advertising module for improved experience and efficiency:

​

Automated Ads: Extended Feed Fields Support

Sprinklr now supports additional feed fields at the ad set level and destination level for Meta and TikTok. This enhancement extends the ability to use feed details by reducing the need for you to create ads manually.

Meta: Location Exclusion for Special Ad Category Targeting

Sprinklr now supports location exclusion for non-restricted locations (Non-US, Canada and EU Based Countries) of Special Ad Category targeting.

TikTok: Targeting Restrictions for LATAM, EU, Canada and US

Sprinklr now enforces targeting restrictions for ages 13 - 17 in LATAM, EU, Canada, and the US to proactively prevent publishing disruptions. This update aligns Sprinklr with TikTok's recent introduction of new age restriction guidelines for location targeting in these regions. For further details, refer to Compose TikTok Ads.

QA Checklist Evaluation Enhancement

We have enhanced the QA Checklist evaluation to include the following updates:

• Evaluation by Default: When users create a new campaign from either Ads Composer or Ads Manager, the checklist will be applied by default. Additionally, when users apply the checklist from the campaign options (⋮) in Ads Manager, the evaluation result for the previously applied checklist will remain unchanged, even if users modify the fields. They will not need to evaluate it again.

• Manual Evaluation: Users must manually evaluate the checklist for any campaign that is auto imported from the native channel.

For further details, refer to How to Apply Compliance QA Checklist in Ads Manager.

​

Thank you for choosing Sprinklr Marketing!

If you have any concerns or require assistance, please reach out to us at tickets@sprinklr.com​