Sprinklr Insights is an advanced analytics platform that helps businesses better understand customer interactions across multiple channels. The 20.4 release brings new features aimed at enhancing customer experiences, driving significant business impact, and improving overall outcomes.

Here are the key features included in Sprinklr Insights's latest release:

Listening Dashboard

Addition of Professional Domain and Revamp of Profession Dimension

In this release, a new dimension, the Professional Domain , has been introduced to the Listening Dashboard. This enhancement enables more granular analysis and segmentation of data based on professional domains, along with support for widget grouping and filtering. Additionally, the existing Profession dimension has been improved for better insights.

These updates offer enhanced capabilities for content targeting, market analysis, and influencer identification, providing more precise and actionable data.

Data Sources and Channels

TikTok Open Beta Listening

TikTok Discovery Beta helps you monitor trends and content relevant to your brand or industry, allowing you to track trending hashtags, analyse popular audio tracks and explore top-performing videos. TikTok Discovery offers insights into trending hashtags and tracks from the Commercial Music Library, providing valuable metrics to help with campaign planning and ad optimization.

TikTok Mentions - Standard Dashboard for @ Mentions

In this release, TikTok video mentions can now be fetched directly into the TikTok Video Listening Dashboards . The dashboard simplifies this by retrieving the top 1,000 videos that mention your brand’s TikTok Business account via @mentions. This feature offers a real-time view of your brand’s visibility, audience interactions, and trending content, helping you stay on top of conversations and optimize your TikTok strategy.

Sprinklr AI+

Enhancement to Widget Summarizer Export Option

In this release, we have introduced the ability to generate Widget Summary in external links, providing easy access and sharing options for the summary data. Additionally, you can export the widget summary along with the existing dashboard exports in PPT, PDF and PNG formats

Benchmarking Assistant

With this release, the Benchmarking Assistant now supports a 60-day date range, extending the previous 30-day range. This enhancement allows responses to be generated for a two-month period, instead of just one month, offering a more comprehensive view for benchmarking and analysis.

Thank you for using Sprinklr Insights. The 20.4 release brings significant enhancements and new features designed to make your experience even better. If you have any questions or need assistance, please contact us at support@sprinklr.com.