Sprinklr Marketing unifies and enhances marketing efforts across channels. It centralizes content creation, campaign management, and performance analytics for both organic and paid campaigns. This release introduces new capabilities designed to enhance customer experiences across all touchpoints.

Marketing

The following features are introduced to the Marketing module for improved experience and efficiency:

Enhanced Campaign Cloning and Localization

We have enhanced cloning and localization for campaigns providing you with the flexibility to choose specific elements to clone, including sub-campaigns, briefs, tasks, messages, assets, events and message ideas. You will also have the option to create localized messages and briefs into a defined language. For more details, click here.

Enhanced Project Cloning

We have enhanced the cloning functionality for projects providing you with the flexibility to choose specific elements to clone, including tasks, task custom fields, task views, sub-projects, automations, task forms, collaborator, task assignees and statuses. For more details, click here.

Task Workflow and User Interface Improvements

We have introduced a new task interaction interface similar to Campaign and Message tasks third pane that will allow you to easily view and interact with task components like assignees, associated projects and campaigns, sub-tasks and more.

Project Management: Portfolio Handoff

We have improved the Portfolio functionality to give Portfolio owners the ability to transfer ownership to other collaborators when needed. Additionally, Portfolio owners can now update the ownership of both the Portfolio itself and the projects within it.

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Advertising

The following features are introduced to the Advertising module for improved experience and efficiency:

AI Integration in Campaign QA Checklist 

We have added AI Checks to the Campaign QA Checklist to enhance governance for your creatives. This enhancement verifies essential media asset details, such as human presence, subtitles presence, language, and more, through AI engines. For more details, refer to AI Integrations in Campaign QA Checklist.

Smart Compliance Integration in Advanced Publisher

We have integrated AI-powered Smart Compliance in Advanced Publisher to ensure that your social media posts published using Advanced Publisher adheres to brand guidelines defined by the brand manager. By automating the compliance process and routine brand checks, Smart Compliance ensures brand consistency while reducing potential legal risks and maintaining brand integrity. For more details, refer to Smart Compliance Integration in Advanced Publisher.

Meta Ads v21 Updates

Starting with 20.4 release, you will no longer be able to create new ad sets or ads under old objectives. However, existing Paid Initiatives using old objectives will continue to run as usual.

Meta Parity: Support for ‘Donate Now’ CTA  

Sprinklr now supports the ‘Donate Now’ CTA for Traffic objective. You will now be able to select this CTA for Website, App, Messenger and WhatsApp destinations. For more details, refer to Facebook and Instagram Advertising Parity.

Meta Parity: Impressions Optimization Goal for Awareness Reservation Campaigns

Sprinklr has introduced a new impressions optimization goal for Brand Awareness reservation campaigns. You can now optimize for the impression goal using the following options: 

• Impressions and Pay for Impressions

• Reach and Pay for Impressions

• Ad recall lift and Pay per Impressions

For more details, refer to Facebook and Instagram Advertising Parity

Meta Parity: Support for New Placements

Sprinklr now supports Facebook Profile Feed and Instagram Profile Reels as placement options when creating Facebook campaigns. Additionally, you can now preview ads for the Facebook Reels Post Loop placement directly within Sprinklr. These enhancements ensure greater alignment with native platform capabilities, improving your ad planning and execution. For more details, refer to Facebook and Instagram Advertising Parity.

Meta: Authorization for Financial Services Advertisers 

Starting in February 2025, Meta may request you to verify information about yourself or your organization before publishing any ads promoting financial products or services. This change is specifically for Taiwan and Australia targeting regions where Beneficiary and Payer will be required. This helps prevent fraud and impersonation in financial product or service advertising and, in some cases, ensures compliance with regulatory authorities. These requirements aim to enhance consumer safety. For more details, refer to Payer and Beneficiary Information for EU-Regulated Countries.

Meta: Certify Compliance for Special Ad Category Custom Audience

You will no longer be able to create or update ad sets that include ineligible customer list custom audiences in Special Ad Category ad sets. To proceed, you’ll need to either certify compliance with Meta's CLCA certification within Sprinklr or remove the ineligible audiences. For more details, refer to Compose Facebook and Instagram Ads.

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LinkedIn Parity: Dynamic Group Budget

You can now optimize a group of paid initiatives instead of individual ad sets in Sprinklr using the Dynamic Group Budget (DGB) feature. You will find the option to toggle on DGB after selecting the Objective at the Paid Initiative level. For more details, refer to LinkedIn Advertising Parity.

LinkedIn: Support for Event Ad Preview

Sprinklr now generates a preview for Event Ads. When you modify any fields of an existing published creative, Sprinklr will generate static image previews, and the live preview will be available once the ad is published.

LinkedIn: Event Ads Enhancement 

Sprinklr has enhanced event ads to sync leads for event ads by fetching lead forms. This improvement will enhance the user experience and streamline the workflow.

LinkedIn: Support for Retargeting Audience for Event Ads

Sprinklr now supports the creation of retargeting audiences for LinkedIn event ads. You can build an audience of people who engaged with your event directly from the Audience Manager. Any audience created on the native channel will automatically import into Sprinklr and be available when creating your target audience. For more details, refer to Create and Use Retargeting Audiences for LinkedIn.

Snapchat Parity: Chat Feed placement 

We have introduced a new mandatory placement exclusively for Snapchat Ads called Chat Feed, which applies to the following optimization goals: Website Conversions + Page Views, Pixel Add to Cart, Pixel Sign Up, and Pixel Purchase. To ensure your Snap ads are published, you must include Chat Feed as a placement. This requirement will also be extended to additional optimization goals in the future. For more details, refer to Compose Snapchat Ads.

Snapchat Parity - SKOverlay for SKAD network enabled Ads

Sprinklr now supports SKOverlay for SKAd Network ads. SKOverlay is a native iOS App Store component that allows users to install apps with a single click directly from Snapchat. This feature is available exclusively to Ad Squads opted into SKAd Network tracking and requires specific validation for the placement. For more details, refer to Compose Snapchat Ads.

Snapchat Parity - Expand Audience Automatically

We have introduced an "Expand Audiences Options" checkbox when creating audiences for Snapchat campaigns, enabling you to expand your audience to optimize campaign performance. For more details, refer to Compose Snapchat Ads.

Pinterest Parity: Support for Pinterest Performance+

Sprinklr now supports Performance+ campaigns for the Consideration and Conversions objectives, as well as Performance+ targeting, bidding, and budgets for the Awareness and Video Views objectives. Performance+ campaigns allow you to leverage Pinterest’s AI capabilities, simplifying campaign setup by requiring minimal details, enabling you to create campaigns faster. For more details, refer to Pinterest Advertising Parity.

Pinterest: Support for Keyword Group Creation

Sprinklr now allows you to create keyword groups for Pinterest saved audiences, enabling you to build saved audiences based on keywords. When you select keyword groups, the keywords will disintegrate and appear separately after publishing. For more details, refer to Compose Pinterest Ads.

TikTok: New Fields Added to Auto Boost Rules

We have introduced new fields in TikTok auto boost rules, including Ad Objective, Inventory Filters, Placements, Special Ad Category, and more, to reduce errors in TikTok auto boosting.

TikTok: Channel Preview in Ad Variant Approvals

You can now view the TikTok channel ad preview directly within Ad Variant approvals in Engagement dashboard, thereby eliminating any confusion during the approval process. For more details, refer to How to Approve Ad Campaigns and Creatives.

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TikTok: Spark Ads Recommendation for Business Accounts Posts

Sprinklr now supports Spark Ads Recommendations for business accounts, enabling you to identify posts with the highest potential for advertising success. The recommendation results are generated by comparing the videos with benchmarks that consider data on audience interactions, preferences, video post attributes (such as genre and length), and historical performance. 

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Automated Ads: Extended Feed Fields Support 

Sprinklr now supports additional feed fields at the ad set level and destination level for Meta, LinkedIn and TikTok. This enhancement extends the ability to use feed details by reducing the need for you to create ads manually. 

Additionally, we have introduced a new format for Meta channel fields to standardize formats and streamline workflows, eliminating the need to consult help articles or support for field format information.

Creative Management: Addition of More If Condition Types in Compliance Set

We have expanded the available If conditions in the Compliance Set to include Type, Tags, Auto Imported, Created by Ad, Source, and Clients. This enhancement provides greater flexibility in defining granular compliance rules, improving asset governance and automation. For more details, refer to How to Create Brands in Creative Management App.

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Enhanced Quick Filter Management in Ads Composer

We have improved the Select Creatives screen within Ads Composer, allowing you to edit and remove Quick Filters. This enhancement eliminates the need to recreate filters, streamlines filter management, and provides a cleaner, more intuitive user experience. For more details, refer to Ads Composer Section 4: Creatives.

Disable Import Photoshop (PSD) files in the Dynamic Image Templates

The option to import Photoshop files directly into Dynamic Image Templates will now be disabled and can be enabled only through Dynamic Property (DP) enablement. Please reach out to your success managers or tickets@sprinklr.com to get this feature enabled.

Enhanced Dashboard Summary

We have enhanced the dashboard summary in Ads Dashboard Copilot to include the timestamp of the dashboard configuration used to generate the summary. This enhancement will help you identify when the data was last updated, ensuring you have the most accurate and timely information for your campaigns. For more details, refer to Dashboard Copilot in Ads Reporting.

Appsflyer Master API Integration 

Sprinklr now supports the Appsflyer Master API, enabling you to access additional Appsflyer reports, dimensions, and metrics directly within Sprinklr. This integration allows you to create reports in Sprinklr similar to those available through the Appsflyer Master API.

Enhanced Categorization of Dimensions and Metrics in Ads Reporting 

In this release, we have added new groupings for dimensions and metrics in Ads reporting. These improvements make it easier to find the right dimensions and metrics, helping you create custom reports more efficiently. For more information, refer to General Ads Reporting Dimensions and Metrics.

Export Lead Form Data into SFTP/S3 servers 

Sprinklr now supports scheduled exports of Lead Form data to SFTP/FTP and S3 servers. This enhancement automates the process of downloading lead forms and uploading them to your SFTP/S3 servers, eliminating the need for manual intervention.

Checklist: Complete Support for Meta and LinkedIn Checklist fields

Sprinklr now supports all the checklist fields at Paid Initiative, Ad Variant and Creative level for Meta and LinkedIn. For more details on the all the supported checklist fields, refer to List of Supported QA Checklist Fields.

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Checklist: New Metrics to Track User Actions from Checklist Evaluations

In this release, we’ve introduced new metrics for checklist to track user actions resulting from checklist evaluations in Ads Composer and Ads Manager. These metrics provide user and campaign-level granularity. The following metrics have been added to track user actions: 

• Paid Initiative Compliance Rate 

• Ad Set Compliance Rate

• Ad Variant Compliance Rate

• User Compliance Rate 

These metrics will help you better understand user actions taken based on checklist evaluations. For more details, refer to Reporting Support for Ads QA Checklist.

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