Sprinklr Social is a powerful platform for scaling social media efforts. It offers tools for publishing, engagement, reporting, and more across multiple channels. This release introduces new capabilities designed to elevate customer experiences at every touchpoint, delivering strong business impact.

Engagement

The following features are introduced in Engagement for improved experience and efficiency:

Introducing TikTok Comment Mentions in Sprinklr

You can now view TikTok video mentions on Sprinklr. However, due to a limitation in TikTok's API, only the top 1000 video mentions for any given brand account are accessible. The top 1000 posts are selected based on the level of engagement they have received.

Manage Google My Business Accounts in Bulk

We have enhanced the functionality for you to manage and update your Google My Business location page information. You can now update the Description and Address for your Google My Business location pages in bulk directly from Sprinklr.

Publishing

The following features are introduced in Publishing for improved experience and efficiency:

Option to Switch to 4:5 Aspect Ratio in Instagram Photo and Video Posts

Instagram has changed its grid view from a square 1:1 aspect ratio to a vertical 4:5 ratio for photo posts and video thumbnails. Thus, 4:5 will be the new recommended aspect ratio for IG thumbnails/photos when edited in Sprinklr.

Introducing AI+ Thumbnails for Better Video Thumbnail Selection

In this release, we have introduced AI+ Thumbnails, an AI-powered feature that automatically selects the most relevant and visually appealing frames from your videos, improving viewer engagement. This feature analyzes video content to choose thumbnails based on factors like visual clarity, emotional engagement, and composition. AI-generated thumbnails optimize traffic by creating more relevant and dynamic thumbnails, while offering greater control over the selection process.

Improved Instagram Reel Mobile App Preview in Sprinklr 

We have updated the Instagram Reel preview for both desktop and mobile in Sprinklr to align with the latest layout on native when creating reels. This enhancement provides a more accurate preview, ensuring content quality.

Asset Management

The following features are introduced in Asset Management for improved experience and efficiency:

Enhanced Post Asset Upload Functionality

This release introduces a new sheet - Social Media Post Assets in the sample Excel file provided for bulk import. You can use this sheet to upload social media post assets in bulk. The Excel import currently supports five channels: Facebook, Twitter (X), YouTube, LinkedIn, and Instagram.

Reporting

The following features are introduced in Reporting for improved experience and efficiency:

Standard Dashboards for Snapchat and Bluesky

The Snapchat and Bluesky Standard Dashboard is a recent addition to the suite of standard dashboards. It provides analytics to monitor and visualize key performance indicators (KPIs), offering valuable insights into your Snapchat and Bluesky social media channels, such as post-level data, account-level metrics, demographics (where applicable), and more.

Quick Filters in Locked Mode in Reporting Dashboard

We are introducing a feature that allows you to view and apply Quick Filters (QFs) in locked dashboards. In lock mode, a dropdown will display all available Quick Filters. When a Quick Filter is selected, it is applied as a locked filter on the dashboard, while maintaining the integrity of the locked dashboard setup. This feature ensures that View Users can interact with predefined filters without altering the dashboard's core structure.

Unified Widget Warning System and Widget-Level Account Health Alerts

In an effort to improve your experience and simplify the interface, all widget-level warnings/alerts have been consolidated into a single warning icon per widget. With a unified warning icon, you can easily access all relevant alerts and warnings for a specific widget, without feeling overwhelmed by multiple icons or messages.

Additionally, we've implemented an advanced warning/alert system for Account Health Alerts (AHA) that highlights action-required accounts at the widget level, based on the specific reporting query. If any account within the widget’s scope needs attention, a warning or alert will automatically appear.

Enhancements to the Reporting Glossary Screen

In this release, we have updated the metric names and descriptions to ensure they are accurate and current. The deprecated list has also been refreshed and will now update in real-time. We have also added an export button, making it easy for you to export the contents in the Reporting Glossary screen, and introduced new filters for Social Network, Paid/Organic, and Channel Metric Name.

Introduction of Views Metric for Instagram and Deprecation of Impressions and Reel Plays Metrics 

We are introducing the "Views" metric at both the Post and Account levels on Instagram, while deprecating several metrics related to Impressions and Reel plays. The Views metric now fulfills the same reporting purpose as Impressions. However, please note that Views do not equate to Impressions and to ensure data accuracy, compare the Views metric with the native Instagram interface. These updates align Sprinklr’s reporting with Instagram’s latest definitions and insights. For more details, refer to Instagram Reporting Glossary.

Channels

The following features are introduced in Channels for improved experience and efficiency:

Introducing New Bluesky Actions for Enhanced Content and User Management

We are introducing new actions for Bluesky, expanding the platform's functionality and enhancing user engagement. These actions include BlueSky - Quote Publishing, enabling you to publish quotes on Bluesky; BlueSky Feed Grabbing, allowing you to grab feeds for analysis and interaction; BlueSky Fan Repost Grabbing, facilitating the retrieval of fan reposts; BlueSky - DM Publishing, which enables direct message publishing on Bluesky; BlueSky User List Grabbing, providing you with the ability to grab and manage user lists; and BlueSky Profile Actions, streamlining interactions with user profiles.

Governance

The following features are introduced in Governance for improved experience and efficiency:

Enhanced Alert Manager to Support User Permission Updates

We have enhanced the existing alerts manager (Launchpad > Mitigate Brand Crisis > Alert Manager) to provide a new Module - Platform Governance. This enhancement allows provisioned users to set up email alerts to track any changes to users’ permissions in real-time for security and auditing purposes. For more details, refer to How to Create Alerts for User Permission Changes.

Thank you for choosing Sprinklr Social!

If you have any concerns or require assistance, please reach out to us at tickets@sprinklr.com.