How to Apply Tags to Google AdWords Campaigns
Updated
Using Google AdWords, you can display your products and services to different web users within the Google Ad network.
Sprinklr allows you to incorporate your Google AdWords accounts and apply custom properties to your ads in the Ads Manager. This enables you to filter and categorize the ads for an enhanced reporting experience.
To learn more about enabling Google AdWords in your environment, please work with your Success Manager. |
To Apply Tags to Google AdWords
- Click the New Tab icon . Under the Sprinklr Marketing (Ads) tab, click Ads Manager within Analyze.
- In the left corner of the Ads Manager dashboard bar, click Channel and select Google Ads from the channel filter drop-down menu. All your Google AdWords Campaigns, Ad Sets, and Ads will appear in your current Ads Manager view.
- On the Ads Manager window, hover over the Options icon alongside the desired Campaign, Ad Set, or Ad Variant and select View & Edit.
- In the Edit window to the right, select the Campaign on Ad Set level where you want to tag with custom properties from the left-most pane.
- In the middle pane, scroll down to the Campaign/Ad Set Properties section. From the Add tags to categorize & filter your Paid Initiative/Ad Set field, select the custom properties to tag your Campaign or Ad Set with. You can also create an option by entering the keyword into the field and hitting Return/Enter.
From the bottom-right corner of the Edit window, click Review Changes to review your changes.
On the Review Changes window, click Apply Changes. You can now set filters for better categorization and apply macros based on the custom properties of your Google AdWords campaigns.