How to Configure Columns in Ads Manager
Updated
Configuring columns in the Ads Manager allows you to customize the data you see for Paid Initiatives, Ad Sets, and Ad Variants. With the ability to save column configurations, you can quickly view saved configurations without needing to reconfigure columns, allowing you to access frequently used column configurations with a single click.
Note: Use of this feature requires that Sprinklr Marketing (Ads) be enabled in your environment. To learn more about Sprinklr Marketing (Ads), please contact your Success Manager. |
To Configure Columns
1. Click the New Tab icon . Under the Sprinklr Marketing (Ads) tab, click Ads Manager within Analyze.
2. In the top right corner of the Ads Manager window, click the Column Configuration icon .
3. Click Manage Columns to create a new column configuration.
Tip: Select a previously saved column configuration to configure your Ads Manager view.
4. On the Column Template window, select an asset under Dimensions (Paid Initiative, Ad Set, or Ad Variant) to choose the tab to configure columns for.
5. Select Measurements to choose from metric data available to display in columns. For more information on certain metrics, scroll down to see the what already existing configured columns mean.
6. On the right side of the column configuration window, you'll see your selected columns arranged by dimension. Drag and drop selections to re-order or click the Remove icon to remove that column from your configuration.
7. If you would like to save your column configuration in order to apply all column settings at any time, provide a name in the Save as field.
8. Click Modify Columns to apply your column configuration to your current Ads Manager view.
To Manage Column Configurations
You can manage your saved column configurations from the Ads Manager. To clone, edit or delete a column configuration, in the Ads Manager, click the Column Configuration icon and hover over a saved configuration to view the options for that configuration.
Action | Description |
Clone | Make a copy of a saved column configuration. |
Edit | Make changes to an existing column configuration. |
Delete | Remove from your saved column configurations. |
Understanding Configured Columns
Given below is a detailed understanding of how certain measurements operate and fetch data within the Ads Manager configured columns.
Configured Column | Description |
Facebook Unique Metrics | View the unique metric data for your ad entities. Please note that the data for the Reach metric will be shown in the account timezone irrespective of the time zone chosen in the Ads Manager time filter. Also, you will not be able to view the total or sort the Reach metric data. The Facebook Unique Metrics are supported only for the following Duration filters:
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Facebook Run Status | Identify whether there are issues associated with your Facebook ads that have caused their delivery to be slowed down or stopped. You can also view the error information for that issue on hovering over the tooltip alongside. |
Facebook Learning Phase | This column will indicate the following information about your Ad Set:
The learning phase is the period when the Facebook delivery system still has a lot to learn about an Ad Set. During the learning phase, the delivery system is exploring the best way to deliver your ad set and so performance will be less stable and cost per action (CPA) will be usually worse. The learning phase occurs when you create a new ad or ad set or make a significant edit to an existing one. For more information, see About the Learning Phase. |
Facebook Learning Phase Entry Date | This column will indicate the timestamp of the last significant edit that caused the Ad Set to re-enter the learning phase. Clicking on the date will open up the Activity pane showing the audit trail. |