‎How to Apply Ad Scheduling and Dayparting in Ads Manager

How to Apply Ad Scheduling and Dayparting in Ads Manager

Updated

6 months ago

Automate the schedule on which your ads are run and paused, and set them to run at different times on different days using Ad Scheduling and Dayparting.

- Ad Scheduling: Automatically run or pause multiple ads having different Start / End dates within an Ad Set at the optimal time of day without any manual intervention.

- Ad Dayparting: Schedule your ads to run for different days or times and save money by targeting users at instances when the chances of conversions are maximum.

Enablement note: Use of this capability requires that Paid Media Advertising is enabled in your environment. To learn more about Paid Media Advertising, please work with your Success Manager.

Things to remember

In the Ads Manager, you can schedule and daypart at the Ad Variant level.
Sprinklr will automatically Pause and Activate the ads depending on the scheduled timeframe(s).
The ad variant scheduling and dayparting are handled by Sprinklr and will not be shown on the native channel.
For Ads Scheduling to take effect, the ads should be published and set to the Paused state, so that they are not delivering before the scheduled date. When the start date arrives, the ad will be set to Active and then the ad will be Paused at the scheduled end date.
It can take up to 5 minutes to update the ad scheduling and dayparting for each channel. For example, if you have set your ads to start at 1 p.m. on 15th January, it can happen that the ads get activated at 1:05 p.m.
Scheduling will not publish draft ads.

Note: For more queries pertaining to Ad Scheduling and Dayparting, please scroll down to the FAQs section.

To apply Ad Scheduling and Dayparting

1. Click the New Tab icon Space Add New Tab Icon . Under the Sprinklr Marketing (Ads) tab, click Ads Manager within Analyze.

2. From the top dashboard bar of the Ads Manager window, click Ads.

3. Click the View & Edit icon alongside the ad variant for which you want to apply Scheduling and Dayparting.

4. In the Edit pane to the right, scroll down to the Ad Variant Scheduling section and select a Start Date and End Date for your ad variant to run within. You can also specify the time for your ad variant to start and end.

Note: You can change the timezone for your ad scheduling by clicking Change Timezone below and selecting the desired timezone. This is also supported via Bulk Import.

Also, note that you cannot apply Dayparting to pause Twitter Preroll Views ads.

5. Select Run Ads on a schedule within the Ad Variant Scheduling section.

6. In the given days and hour boxes, drag along the boxes to select those days and hours you wish to enable your ads on. You can un-select a selection by clicking on the selected box.

7. From the bottom-right corner of the Ads Manager window, click Review Changes to review your changes.

8. On the Review Changes window, click Apply Changes in the bottom right corner.

Note: For Facebook Ad Sets with Lifetime Budget, you can now select the timezone for scheduling as "Use Viewer's Timezone", this will schedule ads based on the timezone of the person seeing the ad.

Frequently Asked Questions

Will Ad Scheduling work for an inactive Paid Initiative?

No. Adset Scheduling will run only if the Paid Initiative is active. For LinkedIn Enterprise Ad accounts, however, Adset scheduling will run even independently of the PI status.

How will Ad Scheduling and manual Ad Pausing work simultaneously?

Manual Pausing of an Ad refers to whether the ad is paused by a user in Sprinklr or in Native. The table below illustrates how Ad Scheduling and manual Ad Pausing will work simultaneously in different scenarios:

Start Date Specified	End Date Specified	Scenario	Expected Behavior
Yes	Yes	Before the start date, Ad is set to Active.	The ad will be paused automatically. Once the start date is reached, the ad will be set to Active. Note that it may take up to 5 minutes for the system to pause the ad.
Yes	Yes	Before the start date, Ad is set to Paused.	The ad will continue to be Paused. Once the start date is reached, the ad will be set to Active.
Yes	Yes	Between the start-end date time period, Ad is set to Active.	The ad will continue to be Active. When the end date arrives, the ad will continue to be Paused.
Yes	Yes	Between the start-end date time period, Ad is set to Paused.	The ad will continue to be Paused. When the end date arrives, the ad will be Paused.
Yes	Yes	After the end date, Ad is set to Paused.	The ad will continue to be Paused.
Yes	Yes	After the end date, Ad is set to Active.	The ad will be paused automatically.
Yes	No	Before the start date, Ad is set to Active.	The ad will be paused automatically. Once the start date is reached, the ad will be set to Active. Note that it may take up to 5 minutes for the system to pause the ad.
Yes	No	Before the start date, Ad is set to Paused.	The ad will continue to be Paused. Once the start date is reached, the ad will be set to Active.
Yes	No	After the start date, Ad is set to Active.	The ad will continue to be Active.
Yes	No	After the start date, Ad is set to Paused.	The ad will continue to be Paused.
No	Yes	Before the end date, Ad is set to Active.	The ad will continue to be Active. When the end date arrives, the ad will be Paused.
No	Yes	Before the end date, Ad is set to Paused.	The ad will continue to be Paused. When the end date arrives, the ad will be Paused.
No	Yes	After the end date, Ad is set to Paused.	The ad will continue to be Paused.
No	Yes	After the end date, Ad is set to Active.	The ad will be paused automatically.

Can Ad Scheduling be applied at a later date after the Ad has been published?

Yes. Once the ad reaches its scheduled Start date, it will be activated and on reaching its scheduled End date, the ad will be paused.

Note: All the above answers are applicable only when using the Start and End dates for scheduling. If you are using the Dayparting option, these answers will not hold true as its design and workflow are completely separate.

How does Ad Scheduling and Dayparting work together?

- If Dayparting is enabled and the ad variant is within the Start-End date range, the time of the day will determine whether the ad will be paused/activated. Any user action will be overridden by Dayparting.

- If Dayparting is not enabled and the ad variant is outside the Start-End date range, then the ad will be paused (irrespective of user action). If the ad variant is within the Start-End date range, it will be activated by default but the user can pause it.

Please refer to the table below for detailed scenarios:

Start Date	End Date	Dayparting	Scenario	Expected Behavior
Yes	Yes	Yes	Before the start date, Ad is set to Active.	The ad will be paused automatically. Once the start date is reached, the ad will be set to Active. Note that it may take up to 5 minutes for the system to pause the ad.
Yes	Yes	Yes	Before the start date, Ad is set to Paused.	The ad will continue to be Paused. Once the start date is reached and Time of the Day is when the ad should run, then the ad will be set to Active.
Yes	Yes	Yes	Between the start-end date time period, Ad is set to Active.	The ad will continue to be activated and paused based on Dayparting hours. When the end date arrives, the ad will be Paused.
Yes	Yes	Yes	Between the start-end date time period, Ad is set to Paused.	The ad will continue to be activated and paused based on Dayparting hours. When the end date arrives, the ad will be Paused.
Yes	Yes	Yes	After the end date, Ad is set to Paused.	The ad will continue to be Paused.
Yes	Yes	Yes	After the end date, Ad is set to Active.	The ad will be paused automatically.
Yes	No	Yes	Before the start date, Ad is set to Active.	The ad will be paused automatically. Once the start date is reached, the ad will be set to Active. Note that it may take up to 5 minutes for the system to pause the ad.
Yes	No	Yes	Before the start date, Ad is set to Paused.	The ad will continue to be paused. Once the start date is reached and the Time of the Day is when the ad should run, then the ad will be set to Active.
Yes	No	Yes	After the start date, Ad is set to Active.	The ad will continue to be activated and paused based on Dayparting hours.
Yes	No	Yes	After the start date, Ad is set to Paused.	The ad will continue to be activated and paused based on Dayparting hours.
No	Yes	Yes	Before the end date, Ad is set to Active.	The ad will continue to be activated and paused based on Dayparting hours.
No	Yes	Yes	Before the end date, Ad is set to Paused.	The ad will continue to be activated and paused based on Dayparting hours.
No	Yes	Yes	After the end date, Ad is set to Paused.	The ad will continue to be Paused.
No	Yes	Yes	After the end date, Ad is set to Active.	The ad will be paused automatically.
No	No	Yes	Only Dayparting is applied.	The ad will continue to be activated and paused based on Dayparting hours.

Can I use Ad Scheduling and Ad Rotation together?

Yes, both can be used together. Ad Rotation works within the scheduled date range, and hence, it will pause/activate ads within the scope of Ads Scheduling (Start-End date specified). Please keep in mind the following:

- If you have the same scheduling Start and End dates for all Ads of a given Ad Set, then Ad Scheduling and Ad Rotation will work well together.

- If you have different scheduling Start and End dates for the Ads of a given Ad Set, then Ad Scheduling and Ad Rotation will not work well together and should be avoided.

Can I add a new Start Date to an Ad, once the Ad has reached the scheduled End Date?

Yes, you can change the Start Date for an Ad once it has reached its scheduled End Date.

Can I set Ad Scheduling when Dayparting is present at the Ad Set level?

No, you must move the dayparting to the ad level in order to perform scheduling at the ad level. Please note the following scenarios:

- When dayparting is applied at the Ad Set level, then scheduling or dayparting cannot be set at the Ad Variant level. If you try to take this action, you will receive an error.

- When scheduling or dayparting is set at the Ad Variant level, then dayparting cannot be applied at the Ad Set level. If you try to take this action, you will receive an error.

Can I use Rule Engine, Dayparting, and Ad Scheduling together?

No, they shouldn't be used together.

Can I use Dayparting and Ad Rotation together?

No, both shouldn't be used together.

Can I configure Ad Scheduling with Timezone in Bulk?

Yes: Start Time, End Time & Time Zone are supported via Bulk Import. Time zones are formated as "(GMT+05:30) India Standard Time, India" for example.