- As weather affects practically every consumer’s purchase decision, do you want to capitalize on it?

- When your wall floods with conversations around the star cast of your TV show, do you want to make a profit out of it?

- Do you want to promote a campaign based on trending topics or themes?

Sprinklr brings to you Smart Rules to deliver the right content at the right time with a few easy steps. Keeping the above needs in mind, Sprinklr brings Smart Rules, which help to predefine the consumer-based content and activate the campaigns using Smart Rules when market trends are favorable. Smart Rules allow you to optimize your ads based on Listening Topics and Live Weather Insights. 

To Configure Smart Rules in Ads Manager

1. Click the New Tab icon . Under the Sprinklr Marketing (Ads) tab, click Ads Manager within Analyze.

2. On the Ads Manager window, you can view all of your ad entities. To apply Smart Rules on multiple ad entities, select the checkbox alongside the desired ad entities (Campaigns, Ad Sets, or Ad Variants).

3. From the bottom Edit panel, hover over the Options icon  and select Apply Smart Rules. To apply Smart Rules on a single ad entity, hover over the Options icon  alongside the desired ad entity and select Apply Smart Rules.

On the Smart Rules window, Select a Condition Type to optimize your ads. Click to learn more about each condition type below:

1. Provide a Name for the smart rule that you are creating under the Basic Details section.

2. Under the Define Rules section, fill in the details based on the condition type that you have selected.

3. Click Save in the bottom right corner.