Using Ad Post Preview in Ads Reporting

Updated 

In Ads Reporting, you can track and monitor the performance of your ad posts along with a preview of the creative generated within the widget. This article will provide an overview of the Post Card visualization for ad posts and dynamic creative previews.

Use Cases

  • Seamless and efficient reporting experience for posts using Dynamic Creatives, Dynamic Product Ads, and Placement Asset Customization.
     

  • Monitor Creatives via reporting insights and improve your advertising strategy.
     

  • Intuitive design for an easier understanding of reporting insights on various posts that have multiple variations of creatives.

Before You Begin

Familiarize yourself with how to create widgets and view reporting data within Ads Reporting.

Post Card Preview

Reporting Capability

On the Post Card visualization type, you will have an option to View Ad Preview for all your posts along with a direct link to open in Ads Manager.

Post Card Preview for Ad Preview and View in Ads Manager options

Clicking View Ad Preview will display a pop-up window with an exact preview of the post. You can change the placement preview as per your choice.

You can click Open in Ads Manager in the bottom-right corner to view the creative associated with the post in Ads Manager.

Post Card Preview for the preview pop-up window

Using the Ad Post Permalink dimension will provide the original post permalink/s.

Post Card preview for the Ad Post Permalink display

If the post type is a Catalog ad or a Carousel ad, the first card will be fetched and displayed in the post card preview.

Dynamic Creative

Reporting Capability
The Dynamic Creative Image dimension will display the actual image used in the ad instead of its name.

Image Preview of Dynamic Creatives in Reporting

On using a Post Card visualization type, you will have an indication in the top-right corner depicting that it is a Dynamic Creative post.

Dynamic Creative indication in the post card

A total of 3 creative variations will be rendered in the Post Card visualization. 

  • You will have options to View all 'x' Variations as a preview on a pop-up window along with a direct link to Open in Ads Manager.

  • Clicking the Open in Ads Manager icon Space_Icon_Workflow Pane.png will redirect you to the Ad Variant level of the Ads Manager with all ads using that post filtered out.

  • See Post Card Preview for a pictorial reference of the Creative Preview window.

View all variations of the Dynamic Creative

If the creative Body is not available, a variation of the Title will be displayed along with the post.

Asset Customizations

Reporting Capability

On using a Post Card visualization type, you will have an indication in the top-right corner depicting that it is a post using Placement Asset Customization (PAC) or Language Asset Customization (LAC).

Post using PAC in Reporting

A total of 3 creative variations will be rendered in the Post Card visualization. 

  • You will have options to View all 'x' Variations as a preview on a pop-up window along with a direct link to Open in Ads Manager.

  • Clicking the Open in Ads Manager icon Space_Icon_Workflow Pane.png will redirect you to the Ad Variant level of the Ads Manager with all ads using that post filtered out.

  • See Post Card Preview for a pictorial reference of the Creative Preview window.

Facebook PAC reporting view all variations

If the creative Body is not available, a variation of the Title will be displayed along with the post.

Dynamic Product Ad

Reporting Capability

On using a Post Card visualization type, you will have an indication in the top-right corner depicting that it is a Dynamic Product Ad.

Facebook Dynamic Ad Indication in the post card

You will have an option to View sample Dynamic Ad for a preview of the ad along with a direct link to Open in Ads Manager. 

See Post Card Preview for a pictorial reference of the Creative Preview window.

View a sample dynamic ad

You will find information about the Catalog and Product Set to which this dynamic ad refers to within the Post Card.

Product reference details of the Dynamic Ad

The dynamic content such as {product.name} will be displayed as Product.Name and highlighted to convey that it is a dynamic text.

Dynamic Content of the Dynamic Ad color-highlighted

If the creative Body is not available, a variation of the Title will be displayed along with the post.