Adobe Analytics: Publishing and Reporting

Updated 

53 minutes ago

Many customers use multiple data platforms to report on advertising data and gain insights. Sprinklr aims to provide a one-stop solution for all your data platforms in the form of integrations and so we bring to you the Adobe Omniture integration. This will allow you to fetch and analyze your Omniture data within Sprinklr.

To learn more about getting this capability enabled in your environment, please work with your Success Manager.

Internal Note:

Use this DP to enable Omniture: PAID_OMNITURE_ENABLED

Additional DPs:

  • PAID_OMNITURE_REPORT_DESCRIPTION_SOURCE - STANDARD for the report types

  • PAID_OMNITURE_TIMEZONE_ADAPT_VALUE - Timezone enablement

  • PAID_OMNITURE_INTERVAL_IN_DISPLAYNAME_DISABLED - To make changes in the display name of Omniture metrics

Enablement of this capability requires additional setup.

Adobe Analytics Applications

1. Click the New Tab icon. Under Sprinklr Marketing (Ads), select Ads Composer within Execute.

2. On the Ads Composer window, fill in the details. For more information, see About the Ads Composer.

3. In the Creatives section, select Create new creative and specify your creative details.

4. Select the Adobe Analytics profile from the Web Analytics drop-down menu and enter the website URL you want to promote in the Website URL field.Apply Google Analytics profile to the Ad in the Ads Composer

5. Click Save in the bottom-right corner and continue to configure your campaign.

6. After publishing the campaign, you can see the UTM code appended to the ad’s Website URL in Ads Manager. For more information, see Apply Web Analytics Profiles to Creatives from Ads Manager (Step 6).

We allow you to use Adobe Analytics in our existing AI features such as Smart Budget Allocation and Strategy Groups. This enables you to map your campaigns more effectively. For more information, see Apply Smart Budget Allocation in Ads Manager and Configure Strategy Groups.

  • In Ads Reporting, you can use a specific set of metrics to create Ads Reporting widgets that combine Adobe Analytics data with your web and social ad performance data. To learn more about adding a reporting widget, see Add Widgets to the Reporting Dashboard.

  • In Ads Manager, you can use Adobe Analytics metrics alongside other channel-specific metrics as Customized Columns to streamline campaign optimizations.

Adobe Analytics and DoubleClick can be used together in a single workflow. Adobe Analytics is appended to the Web URL before sending to DoubleClick. Refer to Use Google Campaign Manager and Web Analytics Simultaneously for more information.

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