Ads Creative Library Roles & Permissions

Updated 

Ads Roles and Permissions for Ads Creative Library are crucial in managing organizational access efficiently. This article will explain in detail the permissions for the Ads Creative Library, outlining both enabling actions and restrictive measures to ensure effective campaign management.In this article, you will learn about the different permissions available for Ads Creative Library and their respective privileges for users having access to this module.

These permissions can be broken up into two types:

  • Positive Permissions - This allows the user to perform additional actions

  • Negative Permissions - Restrict what the user is allowed to do

Note:

  • All Ads Creative Library permissions that a user has can only be used to take actions on ad accounts she/he has access to with either the All Permissions or Publish Ads access within the Account Settings page

  • Global Admins automatically have All Permissions access to all accounts

  • You must also have the Digital Asset Manager: View and Media Uploader: All Permissions in order to use the Ads Creative Library.

Creative Library

Permission Details

Type

Permission
Description

Positive

View

Allows users to view and access the Creative Library.

Positive

Create

Allows users to create Assets/Creatives.

Positive

Edit

Allows users to make changes to existing assets.

Positive

Delete

Allows users to delete assets.

Positive

Import

Allows users to import creatives in bulk.

Positive

Export

Allows users to export creatives in bulk.

Positive

Publish

Allows users to publish the creatives.

Positive

Initiate Workflow Process

Allows users to initiate the creative workflow process.

Negative

Dark Post Publish Only

Allows users to publish the creatives as a dark post only.

Negative

Approval Mandatory

Allows users to make the selection of an approval option mandatory for all creatives.

Understanding these permissions equips users to navigate the Ads Creative Library effectively, balancing operational flexibility with necessary controls for successful campaign execution and compliance.