Select Ad Account and Objective

1. Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Ads Composer under Plan.

2. From the Create an Ad Campaign window, select your LINE Ad account. 

3. From the Campaign Details window, choose your Campaign Objective. You can choose from the following available objectives:

• LINE Website Visits

• LINE App Installs

• LINE App Engagement

• LINE Website Conversions

• LINE Gain Friends

4. Enter your campaign name in the Campaign Name field. You can also use a predefined naming convention for your campaign name by selecting Use a Naming Convention. 

5. Select the custom properties under Define Custom Properties and click Next.

Apply Audience Targeting

1. On the Target Audience window, you can select from an existing target audience by clicking Select from Saved Target Audience or create a new target audience by clicking Create New Audience. The description of the different fields present in this window is mentioned just below this section.​

2. Click Save Target Audience to confirm your changes, or click Segment and Save to create different variations of your target audience.

Target Audience — Field Description

Budget and Schedule

1. From the Budget and Schedule window, enter the details for the respective fields. For more details, see the next section.​

2. Click Next.

Budget and Schedule — Field Descriptions

Select Creatives

1. From the Creatives window, select from saved creatives by clicking Select from existing creatives, or click Create new creative to craft new ad creatives. For more information on the various fields while creating a new creative, see the below section.

2. Click Save to confirm your changes. In the preview window to the right, all the Ad Variants will be displayed.

Create New Creative — Field Description

Set up Advanced Configuration

• On the Advanced Configuration window, you can view the Ad Sets in the left-hand side pane and make changes to individual ads. Click an Ad to view details and make changes to the custom properties as desired.

• At the Ad Variant level, you can click Copy to all Ads in this Ad Group or Copy to all Ads in this Campaign within Define Custom Properties to copy the custom properties to all other ad variant components.

• You can also delete any Ads within an Ad Set by clicking the Options icon alongside an ad and selecting Remove from Ad Group.

Apply Strategy Groups

Automate the management of budget distribution, bidding, targeting, and creatives rotation to achieve your optimization objective with a minimum cost per action using Strategy Groups.

1. On the Configure your Campaign Optimization window, select one or more Strategy Group optimization(s) you want to apply to your campaign from the Strategy Group drop-down menu. Your selected Strategy Group(s) details will be displayed below.

2. If you want to create your Strategy Group from scratch and then apply it to your campaign, click Create New below the drop-down menu or Create New Strategy Group in the top-right corner of the drop-down (when a Strategy Group is selected). This will open up the Strategy Group creation pane alongside and you will not need to leave Ads Composer.

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3. Click Next to proceed to the Review section for scheduling and publishing your campaign.

Review and Publish Campaign

In the Review window, you can review all the details for the Paid Initiative, Ad Sets, and Ad Variants, including the basic details for your Campaign, Ad Set Targeting, Placements, Duration & Pricing, and all Ad Set Creatives.

Hover over Publish and select Publish to immediately schedule your Ad Campaign on LINE, select Publish as Paused to publish without activating it, or select Send for Approval to send your newly composed Ad campaign for approval.