Nextdoor is a social channel that lets local residents and neighborhoods connect and converse about their communities. The site is active in over 160,000 neighborhoods and the United States, Netherlands, UK, Germany, and France. Local and corporate businesses offering services, discounts, or promotions with their neighbors can create and run ad campaigns on Nextdoor using Sprinklr Ads Composer to grow their business. 

You can also perform reporting on your Nextdoor Ads within Ads Reporting. Refer to the in-platform Sprinklr Reporting Glossary to view all metrics and dimensions details.

Before You Begin

Ensure that you have added your Nextdoor Ad Account into Sprinklr. Please work with your Success Manager to add your Nextdoor Ad Account in Sprinklr. Please refer to the Add Nextdoor Ad Account article (add link).

Select Account and Objective

1. Click the New Tab icon. Under the Sprinklr Marketing tab, click the Advertising tab, and click on Ads Composer within Execute.

2. On the Ads Composer window, select your Nextdoor Ad account.

3. In the Campaign Details section, choose your campaign Objective from Select Objective for your Campaign. For more information, see Nextdoor Objectives.

4. Under Campaign Name, enter a name for your campaign or use a naming convention. 

5. Under Choose Placements, select one from the below placements for your ads. You can add multiple placements by clicking Add New Placement. This will create promoted objects within your ad campaign.

   • News Feed

   • For Sales and Free

6. Select a campaign from the Sprinklr Campaign drop-down menu to measure your Organic and Paid Reach.

7. Select the custom properties under Define Custom Properties and click Next.

Nextdoor Objectives

Apply Targeting

1. In the Target Audience section, select from an existing target audience, or click Create New Audience to create a new target audience for your Ad. For more information, see Nextdoor Ads Targeting — Field Descriptions.

   Note If you have multiple Promoted Objects selected in the Campaign Details section, they will appear in the left pane.  Click Add Targeting to apply targeting to each promoted object individually.

2. Click Save Target Audience to confirm your changes or click Segment & Save to create different variations of your target audience.

Nextdoor Ads Targeting — Field Descriptions

Budget and Schedule

1. Enter the details for the respective fields. For more details, see Budget and Schedule — Field Descriptions.

2. Click Next.

Budget and Schedule — Field Descriptions

Select Creatives

In the Creatives section, select from the saved creatives by clicking Select from existing Creatives (selected by default), or click Create new creative to create a new ad creative.

1. Select the Post Type for your creative. The post type will be pre-populated with one of the following based on the placement selected in the Campaign Details section:

   • News Feed Image

   • Sales and Free Image

2. Under the Creative Details section, enter the field details. For more information, see Creative Details — Field Descriptions.

3. Click Save in the bottom right corner to save your changes. In the preview screen to the right, all the Ad Variants will be displayed.

4. You can individually add or remove creatives from each Ad Set by checking the box alongside Configure creatives for each Ad Set individually.

5. Click Next.

Creative Details — Field Descriptions

Perform Advanced Configuration

1. In the Advanced Configuration section, you can view the Ad Groups in the left-side pane and make changes to individual ads. Click an Ad to view details and make changes to the properties as desired.

2. At the Ad level, enter your Ad Name, URLs Parameters, and Define Custom Properties as per your needs.

3. Click Next.

Review

In the Review section, you can review all the details for the Campaign, Ad Sets, and Ad Variants, including the basic details for your Campaign, Ad Set targeting, Duration & Pricing, and Creatives.

Hover over Publish in the bottom right corner and select Publish to immediately publish your campaign on Nextdoor, select Publish as Paused to publish without activating it, or select Send for Approval to send your newly composed campaign to a reviewer.