Advertise on Google and reach a wider group of audience.

To learn more, click Ads Composer.

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Select Account and Objective

1. Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Ads Composer within Execute.

2. On the Ads Composer window, select your Google Ad Account.

3. Enter your campaign name in the Campaign Name field or select Use a Naming Convention to select from predefined campaign names.

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4. Choose objective as Performance Max and then choose loaction and language.

5. Now choose the Sprinklr Campaign if you want to.

6. Click Define Custom Properties and select the desired custom properties.

7. Click Next.

Apply Targeting

1. On the Targeting window, select from Saved Target Audience or click Create New Audience to create a new audience for your Ad.

2. Once you create a new target audience or select from the saved target audience, click Save Target Audience or Save. For more information, see table below.

3. Click Next to go to the Budget & Schedule window.

Budget and Schedule

1. Enter the details for the respective fields. For more details, see table below​

2. Click Next.

Select Creatives

1. On the Creatives window, select from saved Google Creatives, or click Create New Creative to craft new Ad Creatives.

2. Select the Ad format from the following options- Image and Carousel.

Create New Creatives for Performance Max Ad

Advanced Configuration

On PI Level:

• In the Advanced Configuration section, you can select options that are not mandatory, including applying Custom Properties.

• You can select a benchmark at the campaign level from Select Benchmark drop-down menu.

• You can add Tracking template, Final URL suffix and Custom parameters.

• You can also add Sitelinks for Google Performance Max Ads. (Refer this for more context )

• You can also add Callouts for Google Performance Max Ads.

• You can also add Promotions for Google Performance Max Ads.

• You can also add calls for Google Performance Max Ads.

• You can also add Structured Snippet for Google Performance Max Ads.

• You can also add Prices for Google Performance Max Ads.

• You can also add Brand Exclusions for Performance Max Ads.

• You can also apply DCM to Performance Max campaigns from advanced configuration screen.

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On Ad-set Level:

• You can add Search Themes for the Performance Max Ads.

• You can tags to configure and filter your adets.

• You can select a benchmark at the adset level from Select Benchmark drop-down menu.

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On Ad Level:

• You can tags to configure and filter your adets.

• You can select a benchmark at the adset level from Select Benchmark drop-down menu.

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Optimization

Automate the management of budget distribution, bidding, targeting, and creatives rotation to achieve your optimization objective with a minimum cost per action using Strategy Groups.

1. On the Configure your Campaign Optimization window, select one or more Strategy Group optimization(s) you want to apply to your campaign from the Strategy Group drop-down menu. Your selected Strategy Group(s) details will be displayed below.

2. If you want to create your Strategy Group from scratch and then apply it to your campaign, click Create New below the drop-down menu or Create New Strategy Group in the top-right corner of the drop-down (when a Strategy Group is selected). This will open up the Strategy Group creation pane alongside and you will not need to leave Ads Composer.

3. Click Next to proceed to the Review section for scheduling and publishing your campaign.

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Review

On the Review window, you can review all details for the Paid Initiative, Ad Sets, and Ad Variants, including the basic details for your Campaign, Ad Set Targeting, Placements, Duration & Pricing, and all Ad Creatives.

Click Publish and select one from the following:

• Publish - To immediately schedule your Ad Campaign on Google Ads.

• Published as Paused - To publish the ad campaign without activating it.

• Send for Approval - To send your newly composed campaign to a reviewer for approval.