Select Account and Objective

1. Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Ads Composer within Execute.

2. On the Ads Composer window, select your Reddit Ad Account.

3. Enter your campaign name in the Campaign Name field or select Use a Naming Convention to select from predefined campaign names.

4. In the Campaign Details section, choose your campaign objective from Select Objective for your Campaign.

5. Select the custom properties under Define Custom Properties and click Next.

More Details regarding Reddit objectives:

Apply Targeting: 

1. On the Targeting window, select from Saved Target Audience or click Create New Audience to create a new audience for your Ad. 

2. Once you create a new target audience or select from the saved target audience, click Save Target Audience or Save.  

3. Click Next to go to the Budget & Schedule window. 

Targeting — Field Descriptions: 

Reddit Audience type:

Customers lists: Create or upload a list of customers to target.

Website Retargeting: Use the Reddit Pixel to identify redditors who have interacted with your website and drive them further down the conversion funnel.

Reddit Engagement Retargeting: Target redditors who have previously interacted with your ads on Reddit.

Budget and Schedule 

1. Enter the details for the respective fields. 

2. Click Next. 

Budget and Schedule — Field Descriptions 

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Enter the Schedule & Budget details 

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Enter the Placement details for all Ad Sets 

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Enter the Dayparting details for all Ad Squads 

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Enter the Bidding details 

Select Creatives: 

On the Creatives window, select from saved Reddit Creatives, or click Create New Creative to craft new Ad Creatives.  

For Creating new creative follow these steps for each of the creative: 

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Text Ads: 

1. Write your headline: This should be a concise and attention-grabbing sentence that conveys your message or offer. Make sure headline meets Reddit editorial requirements. 

2. Body: Write a brief description that provides more context and encourages users to take action. Keep it engaging and to the point. Make sure body copy meets Reddit editorial requirements. 

3. Allow Comments (optional): You can allow users to engage with your post and start a conversation with you and other users through comments. 

 Follow these limits for each section mentioned:

Video Ads: 

1. Write your headline: This should be a concise and attention-grabbing sentence that conveys your message or offer. 

2. Select or upload a video: Select the video you want to use for your ad. 

3. Add or choose a thumbnail image from the video: Add thumbnail image for your ad. 

4. Input the destination URL: Your ad will direct redditors to the mentioned URL.  

5. Include a call-to-action (CTA): Select a CTA button from the list that encourages users to interact with your ad.  

6. Allow Comments: You can allow users to engage with your post and start a conversation with you and other users through comments.  

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Follow these limits for each section mentioned:

Image Ads: 

1. Write your headline: This should be a concise and attention-grabbing sentence that conveys your message or offer. 

2. Select or upload a image: Select the image you want to use for your ad. 

3. Add thumbnail image: Add thumbnail image for your ad. 

4. Input the destination URL: Your ad will direct redditors to the mentioned URL. 

5. Include a call-to-action (CTA): Select a CTA button from the list that encourages users to interact with your ad. 

6. Allow Comments: You can allow users to engage with your post and start a conversation with you and other users through comments. 

Follow these limits for each section mentioned:

Carousal Ads: 

1. Write your headline: This should be a concise and attention-grabbing sentence that conveys your message or offer.  

2. Select or upload images: Select the image you want to use for your ad.  

3. Input the destination URL for each image: Your ad will direct redditors to the mentioned URL. 

4. Add thumbnail image: Add thumbnail image for your ad.  

5. Include a call-to-action (CTA): Select a CTA button from the list that encourages users to interact with your ad.  

6. Add captions to your carousal. 

7. Allow Comments: You can allow users to engage with your post and start a conversation with you and other users through comments.  

Follow these limits for each section mentioned: 

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Advanced Tracking URL: 

You can change the Paid Initiative name, add tags to categorise & filter your Paid Initiative and define custom properties. 

You can change the Ad set name, add tags to categorise & filter your ad set, Enable Ad Set Benchmarking and define custom properties to your ad sets. 

You can change Ad variant name, add tags to categorise & filter your ad variant, Enable Ad Set Benchmarking, add Impression Tracking URL and Click Tracking URL and define custom properties to your ad variant.

Optimization:

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Automate the management of budget distribution, bidding, targeting, and creatives rotation to achieve your optimization objective with a minimum cost per action using Strategy Groups. Learn more about Strategy Groups. 

1. On the Configure your Campaign Optimization window, select one or more Strategy Group optimization(s) you want to apply to your campaign from the Strategy Group drop-down menu. Your selected Strategy Group(s) details will be displayed below. 

2. If you want to create your Strategy Group from scratch and then apply it to your campaign, click Create New below the drop-down menu or Create New Strategy Group in the top-right corner of the drop-down (when a Strategy Group is selected). This will open up the Strategy Group creation pane alongside and you will not need to leave Ads Composer. 

3. To learn more about creating a Strategy Group, see Create a Strategy Group. 

4. Click Next to proceed to the Review section for scheduling and publishing your campaign. 

NOTE: Only Pacing Control is supported in Strategy Group as of 25th Oct 2023.

Review 

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On the Review window, you can review all details for the Paid Initiative, Ad Sets, and Ad Variants, including the basic details for your Campaign, Ad Set Targeting, Placements, Duration & Pricing, and all Ad Creatives. 

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Tip 

Click the Back button in the Ads Composer to go back to make any changes to Campaign Details, Targeting, Budget & Scheduling, or Creatives. 

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Click Publish and select one from the following: 

• Publish - To immediately schedule your Ad Campaign on Snapchat. 

• Published as Paused - To publish the ad campaign without activating it. 

• Send for Approval - To send your newly composed campaign to a reviewer for approval.