Google Demand Gen Ads Parity
Updated
Learn about Sprinklr's capabilities on Google Demand gen advertising that are at par and even better than you can get on the native platform.
Last updated: 15 March, 2024
Feature | Sprinklr | Native | Api Limitation |
Campaign type- Demand Gen | Yes | Yes | NA |
Campaign Goal- Conversions | Yes | Yes | NA |
Campaign Goal- Clicks | Yes | Yes | NA |
Campaign Goal- Conversion Value | No | Yes | NA |
Product Feeds | No | Yes | NA |
Conversion Goals | Yes | Yes | NA |
Target CPA | Yes | Yes | NA |
Daily Budget | Yes | Yes | NA |
Start Date | Yes | Yes | NA |
End Date | Yes | Yes | NA |
Location | No | Yes | Yes (Raised with channel) |
Language | Yes | Yes | NA |
Devices | No | Yes | Yes (Raised with channel) |
Ads Schedule | Yes | Yes | NA |
Campaign URL | Yes | Yes | NA |
Targetting Reach | No | Yes | Yes |
Custom Segments | Yes | Yes | NA |
Custom Data Segments | Yes | Yes | NA |
Lookalike Segment | Yes | Yes | NA |
Interest | No | Yes | Yes (Raised with channel) |
Exclusions | Yes | Yes | NA |
Gender | Yes | Yes | NA |
Age | Yes | Yes | NA |
Parental Status | Yes | Yes | NA |
Household Income | Yes | Yes | NA |
Optimized Targeting | Yes | Yes | NA |
Ad Format- Image | Yes | Yes | NA |
Ad Format- Carousel | Yes | Yes | NA |
Ad Format- Video | Yes | Yes | NA |
Logo | Yes | Yes | NA |
Headline | Yes | Yes | NA |
Description | Yes | Yes | NA |
Long Headline | Yes | Yes | NA |
CTA | Yes | Yes | NA |
Business Name | Yes | Yes | NA |
Sitelinks | Yes | Yes | NA |
Final URL | Yes | Yes | NA |
Display URL | Yes | Yes | NA |
URL for mobile | Yes | Yes | NA |
Tracking Template | Yes | Yes | NA |
Sprinklr Exclusive features:
Feature Name | Availability |
Automated Ads | Yes |
Startegy Groups | Yes (Smart bidding and Day parting not available) |
Naming Conventions | Yes |
DCM | Yes |
Bulk Import | Yes |
Rule Engine | Yes |
Sprinklr AI+ | Yes |
DIT/DVT | Yes(DVT is not applicable for Demand gen) |
Governance (Approvals, Permissions) | Yes |
Reporting | Yes |