Ads Settings Roles & Permissions

Updated 

Ads Roles and Permissions with respect to Ads Settings play a critical role in managing access and responsibilities within digital platforms. This article will explain in detail the permissions for Ads Settings, outlining the specific privileges and controls available to users tasked with managing advertising configurations and resources.

Note: Access to any of the tools listed here requires at least the Ad Settings: View Permission.

Permission Details

Area
Permission
Description

Ad Settings

View

Allows users to access and view Ads Settings. This will give them access to the following tools:

  • Macro Application Status

  • Account Sync Status

  • Agency Account Addition

  • Configuration

  • Naming Conventions

  • Scheduled Export

  • Twitter Cards Imports

  • Media Imports

  • File Ads Imports

  • Stats Imports

  • Stat Imports Template

  • Keywords Import

  • Facebook Offline Conversions

  • Ad Study

  • Color Tags

  • Smart Rules

Funding Instrument 

Allows users to view and use the funding instrument.

Business Location Settings

View

Allows users to access and view the Store Visits Business Location control.

Edit

Allows users to define and edit the Business Location permissions.

Ads Benchmark

View

Allows users to view and access the Ads Benchmarking.

Create

Allows users to create benchmarks in Ads Benchmarking.

Edit

Allows users to edit benchmarks in Ads Benchmarking.

Delete

Allows users to delete benchmarks in Ads Benchmarking.

Crisis Switch Manager

View

Allows users to view and access the Kill Switch Manager.

Lead Forms

View

Allows users to only view the Lead Forms in Tools & Settings, Ads Composer, and Ads Manager.

Create

Allows users to create and clone the Lead Forms in Tools & Settings, Ads Composer, and Ads Manager.

Edit

Allows users to edit the Lead Forms in Tools & Settings, Ads Composer, and Ads Manager.

Download

Allows users to download the Lead Forms in Tools & Settings.

Product Catalog

View

Allows users to see Product Catalogs and use them in Ads Composer, Reporting, etc.

Create

Allows users to create a new Product Catalog using the Ad Accounts & Business Managers they have access to

Edit

Gives users access to the “Edit”, “Manage Catalog” and “Sync Data” buttons on Product Catalogs.

Clone

Gives users access to the “Create a new catalog similar to this catalog” button.

Delete

Allows users to delete Product Catalogs.

Import

Gives users access to the “Import Product Catalog” button.

Pixel

View

Allows users to see Pixels under Ads Tools & Settings and view the Pixel Code, for any Ad Accounts they have access to.

Create

Allows users to create new Pixels for any Ad Accounts they have access to.

Edit

Allows users to edit existing pixels for any ad accounts they have access to.

Delete

Allows users to delete pixels for any Ad Accounts they have access to.

Deprecated / Obsolete Permissions in Ads Settings

This is now taken care of by Strategy Groups, in particular Manual Pacing Control Groups.

This is now taken care of by Strategy Groups, in particular Automatic Pacing Control Groups.

This tool has been deprecated.

This tool has been deprecated since 2020.