Shortened URL allows for reducing long links from Instagram, Facebook, YouTube, Twitter, Linked In, etc. sites with authority on the Internet. The main purpose of using a URL shortener is to minimize the web page address into something that's easier to remember and track. Longer URLs are nothing but an eyesore not to mention a hassle, especially for social media marketing. Sprinklr lets users shorten links to just 19 characters from anywhere in the platform.

Steps to Generate Shorten URL 

1. Depending on the OS you are using, press the below-mentioned keyboard shortcuts to open the Custom Links window.

   #	Operating System(OS)	Keyboard Shortcuts
   1	Mac	control + shift + K
   2	Windows	Ctrl + Shift + K

2. In the Custom Links window, enter a Link that you want to shorten.

3. Next, select the desired URL Shortener from the drop-down menu.

4. Click Shorten in the bottom right corner of the Custom Links window.

5. Then, the Shortened Link will appear.

6. Click the Copy icon and then go to Publisher to use it and paste it in.

7. Click Done in the bottom right corner of the Custom Links window to generate another shorten URL.

Steps to Publish a Post Using a URL Shortener

1. Click the New Tab icon . Under the Sprinklr Social tab, click Quick Publish within Engage.

2. In the Create Post window, search and select the required Account in the Select Accounts field. You can also use Advanced Search to narrow your searches by a series of various filters.

3. Once you have selected the Account you would like to publish to, enter the content for the post in the Content box.

4. Next, within the Content box, paste the Shorter URL generated in Step 1.

5. Fill in the remaining details as per your requirements. 

6. Click Post in the bottom right corner to publish the post.