Twitter Pro Media

Updated 

This document provides information for the Twitter Pro Media accounts, which provides whitelisted applications to use advanced capability for videos on Twitter. You can now use enhanced media privileges in Sprinklr with this direct integration to Twitter Pro Media API, this article covers details on the same.

Key Features

Key features available through the Pro Media API that are not available through standard Media Upload include: 

  1. To upload videos up to 10:00 in duration, versus the standard 140 seconds.

  2. To set metadata on uploaded videos, such as title and description.

  3. To monetize via Twitter’s In-Stream Monetization programs, including opting videos into In-Stream Sponsorship or running pre-roll with In-Stream Video Ads.

  4. To set geo-restricted playback to help publishers adhere to their rights agreements.

  5. To enable options for playback in embedded tweets.

Generic video settings will work for non-pro media accounts as well. Thus, the following capabilities will work for both pro and non-pro media accounts:

  1. Adding the title and description of the video.

  2. Adding CTA & URL for the video.

  3. Customize thumbnails for videos.

  4. Option to allow playback in embedded tweets.

  5. Setting geo-restricted playback.

Publishing Recommendations

Publishing Property

Pro Media Account Video

Twitter Video

File size

1 GB

512 MB

Video Duration

10:00 minutes

2 minutes 20 seconds

Bitrate

60 Mbps

60 Mbps

Resolution

2160x1080

1900x1080

Frame Rate

60 FPS

60 FPS

Access Restrictions

Requires whitelisted @handle 

No restrictions