Apply MOAT Tracking Tags to Snapchat Ads

Updated 

Sprinklr supports MOAT as third party tagging tool for your Snapchat ads. With this integration, you will be able to get MOAT analytics into your Sprinklr account. This is one-way integration, and analytics data will only be going from the partner’s MOAT account to Sprinklr Ads Reporting.

To Apply MOAT in Ads Composer

  1. Click the New Tab icon Screen Shot 2017-09-25 at 1.52.25 PM.png. Under the Sprinklr Marketing (Ads) tab, click Ads Composer within Execute.

  2. Select the Snapchat Ad Account and proceed with composing a campaign. For more information, see Compose Snapchat Ads.

  3. At the Ad Squad level within Advanced Configuration, check the box alongside MOAT under Third Party Tagging. Follow the prompted steps to complete campaign creation.
    Setting Up the MOAT as Third Party Tagging for Snapchat Ad Squads within Ads Composer

To Apply MOAT in Ads Manager

  1. Click the New Tab icon Screen Shot 2017-09-25 at 1.52.25 PM.png . Under the Sprinklr Marketing (Ads) tab, click Ads Manager within Analyze.

  2. On the Ads Manager window, hover over the Options icon Space_Icon_Options (Vertical).png alongside the desired Snapchat Campaign you want to apply MOAT to. Hover over the Go to option and select Ad Set.

  3. Next, hover over the Options icon Space_Icon_Options (Vertical).png alongside the desired Ad Squad and click View & Edit.

  4. Navigate to the Tracking section on the Editing Ad Squad pane to the right. Check the box alongside MOAT under Third Party Tagging
    Setting Up MOAT as Third Party Tagging for Snapchat Ad Squads within Ads Manager

To View MOAT Reporting

Please refer to MOAT Data Integration in Sprinklr for more information on reporting on MOAT analytics.