About Snap Pixel

Snap Pixel is a tracking tool offered by Snapchat that allows advertisers to measure the effectiveness of their ads and better understand how users interact with their website or app after clicking on a Snapchat ad.

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Snap Pixel works by placing a small piece of code on the advertiser's website or app, which tracks actions such as page views, purchases, and sign-ups. When a user clicks on a Snapchat ad and takes an action on the advertiser's website or app that the Snap Pixel is set up to track, the Snap Pixel records the action and sends the data back to Snapchat.

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This data can then be used by advertisers to measure the performance of their Snapchat ads, optimize their ad campaigns, and retarget users who have already shown interest in their products or services. For example, an advertiser could use Snap Pixel data to create custom audiences based on users who have previously visited their website or app and show them targeted ads on Snapchat.

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Snap Pixel also offers a range of advanced features, such as offline conversions tracking, which allows advertisers to track in-store purchases made by users who have interacted with their Snapchat ads, and Lookalike Audiences, which uses Snap Pixel data to find new users who are similar to an advertiser's existing customers.

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How to set up Snap Pixel

To use Snap Pixel, you will need to set up the pixel on your website or app, and then create a Snap Pixel event to track the actions you want to measure. Here are the steps to set up Snap Pixel:

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1. Create a Snapchat Ads account: If you haven't already, create a Snapchat Ads account by going to ads.snapchat.com and following the instructions.

2. Set up Snap Pixel: Go to the "Snap Pixel" tab in your Snapchat Ads account and click "Create Snap Pixel." Follow the instructions to create a new Snap Pixel, which will give you a pixel ID that you will need to place on your website or app.

3. Install Snap Pixel: Once you have your Snap Pixel ID, you will need to install the pixel code on your website or app. This can be done by adding the Snap Pixel code to the header of your website or app, or by using a tag manager like Google Tag Manager.

4. Create Snap Pixel events: Once your Snap Pixel is installed, you can create events to track specific actions that you want to measure, such as page views, purchases, or sign-ups. Go to the "Events" tab in your Snapchat Ads account and click "Create Event." Follow the instructions to create a new event, and select the parameters you want to track.

5. Set up Snap Pixel tracking: Finally, set up Snap Pixel tracking in your Snapchat ad campaigns by selecting the event you want to track. You can use this data to measure the effectiveness of your ad campaigns, optimize your ad targeting, and create custom audiences.

It's important to note that Snap Pixel may require technical expertise to set up correctly, so you may want to consult with a developer or digital marketing agency to ensure that it is set up properly.

How to set it up in Sprinklr

User will have to go to Native, enable Pixel and can then use this functionality in Advanced Configuration in Ads Composer as shown:

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For more information, refer to https://businesshelp.snapchat.com/s/topic/0TO0y000000YVdJGAW/snap-pixel