Amazon Ads Reporting: Metrics and Dimensions
Updated
Sprinklr has seamlessly integrated Amazon Sponsored Ads Reporting into its platform, enhancing your ability to analyze data for sponsored campaigns. This new feature supports Sprinklr's strategic growth into retail advertising, beginning with Amazon. To help you make the most of this integration, we have organized the key metrics and dimensions into a comprehensive table, providing a clear and accessible overview for your reporting needs. In this article, let's have a look at the metrics and dimensions for amazon ads reporting.
Metrics and Dimensions for Amazon Ads Reporting
Display Name | Metric/Dimension | Definition |
Invalid Click Throughs | Metric | Total number of clicks classified as invalid due to factors like accidental clicks or fraudulent activity. |
Invalid Impressions | Metric | Total number of impressions classified as invalid. |
Units Sold Clicks 1d | Metric | Total number of units ordered within 1 day of an ad click. |
Units Sold Clicks 7d | Metric | Total number of units ordered within 7 day of an ad click. |
Units Sold Clicks 14d | Metric | Total number of units ordered within 14 day of an ad click. |
Units Sold Clicks 30d | Metric | Total number of units ordered within 30 day of an ad click. |
Sales 1d | Metric | Total value of sales occurring within 1 day of an ad click. |
Sales 7d | Metric | Total value of sales occurring within 7 day of an ad click. |
Sales 14d | Metric | Total value of sales occurring within 14 day of an ad click. |
Sales 30d | Metric | Total value of sales occurring within 30 day of an ad click. |
Purchases 1d | Metric | Number of attributed conversion events occurring within 1 day of an ad click. |
Purchases 7d | Metric | Number of attributed conversion events occurring within 7 day of an ad click. |
Purchases 14d | Metric | Number of attributed conversion events occurring within 14 day of an ad click. |
Purchases 30d | Metric | Number of attributed conversion events occurring within 30 day of an ad click. |
Orders 14d | Metric | Number of orders placed within 14 days of clicking on the ad. |
Units Sold 14d | Metric | Number of units sold within 14 days of clicking on the ad. |
New To Brand Sales 14d | Metric | Sales from customers new to the brand within 14 days of clicking the ad. |
New To Brand Purchases 14d | Metric | Number of purchases made by customers new to the brand within 14 days of clicking the ad. |
New To Brand Units Sold 14d | Metric | Number of units sold to customers new to the brand within 14 days of clicking the ad. |
New To Brand Sales Percentage 14d | Metric | Percentage of total sales attributed to new customers to the brand within 14 days of clicking the ad. |
New To Brand Purchases Percentage 14d | Metric | Percentage of purchases made by new customers to the brand within 14 days of clicking the ad. |
New To Brand Units Sold Percentage 14d | Metric | Percentage of units sold to new customers to the brand within 14 days of clicking the ad. |
Conversions Brand Halo | Metric | For Sponsored Display vCPM campaigns, the total number of attributed conversion events occurring within 14 days of an ad click or view where the purchased SKU was different from the SKU advertised. |
Conversions Brand Halo Clicks | Metric | For Sponsored Display vCPM campaigns, the total number of attributed conversion events occurring within 14 days of an ad click or view where the purchased SKU was different from the SKU advertised. |
Sales Brand Halo | Metric | For Sponsored Display vCPM campaigns, the total value of sales occurring within 14 days of an ad click or view where the purchased SKU was different from the SKU advertised. |
Sales Brand Halo Clicks | Metric | Total value of sales occurring within 14 days of an ad click where the purchased SKU was different from the SKU advertised. |
Units Sold Brand Halo | Metric | For Sponsored Display vCPM campaigns, the total number of units ordered within 14 days of an ad click or view where the purchased SKU was different from the SKU advertised. For CPC campaigns, this value is equal to attributedUnitsOrdered14dOtherSKU |
Units Sold Brand Halo Clicks | Metric | Total number of units ordered within 14 days of an ad click where the purchased SKU was different from the SKU advertised. |
Cost Per Click | Metric | Total cost divided by total number of clicks. |
Click Through Rate | Metric | Clicks divided by impressions. |
Acos Clicks 7d | Metric | Advertising cost of sales based on purchases made within 7 days of clicking the ad. |
Acos Clicks 14d | Metric | Advertising cost of sales based on purchases made within 14 days of clicking the ad. |
Roas Clicks 7d | Metric | Return on advertising spend based on sales made within 7 days of clicking the ad. |
Roas Clicks 14d | Metric | Return on advertising spend based on sales made within 14 days of clicking the ad. |
Branded Search Rate | Metric | Rate of Branded Searches relative to the number of total searches. |
Clicks | Metric | Total number of clicks on an ad. |
Impressions | Metric | Total number of times an ad was displayed. |
Add To Cart | Metric | Number of times shoppers added a brand's product to their cart after an ad click. |
Add To Cart Clicks | Metric | Number of times shoppers added a brand's product to their cart from an ad click. |
Add To Cart Rate | Metric | Calculated by dividing addToCart by impressions to determine the percentage of impressions that resulted in an add to cart. |
Branded Searches | Metric | The number of searches that included the name of the brand, either as a result of a click or view. |
Branded Searches Clicks | Metric | The number of searches that included the name of the brand as a result of a click. |
Campaign Budget Amount | Metric | Total budget allocated to the campaign. |
Cost | Metric | Total cost of ad clicks. |
Detail Page Views | Metric | Number of detail page views occurring within 14 days of a click or view. |
Detail Page Views Clicks | Metric | Number of detail page views occurring within 14 days of a click. |
ECP Add To Cart | Metric | Effect cost per add to cart, calculated by cost divided by add-to-cart. |
New To Brand Detail Page Views | Metric | Sales from customers new to the brand within 14 days of clicking the ad. |
New To Brand Detail Page Views Clicks | Metric | Number of purchases made by customers new to the brand within 14 days of clicking the ad. |
New To Brand ECP Detail Page View | Metric | Number of units sold to customers new to the brand within 14 days of clicking the ad. |
New To Brand Purchases | Metric | Percentage of total sales attributed to new customers to the brand within 14 days of clicking the ad. |
New To Brand Purchases Clicks | Metric | Percentage of purchases made by new customers to the brand within 14 days of clicking the ad. |
New To Brand Purchases Percentage | Metric | Percentage of units sold to new customers to the brand within 14 days of clicking the ad. |
New To Brand Purchases Rate | Metric | Definition not directly provided, but generally refers to the rate of purchases made by new-to-brand customers compared to all purchases within a specific timeframe after clicking the ad. |
New To Brand Sales | Metric | Total value of sales from customers new to the brand within 14 days of clicking the ad. |
New To Brand Sales Percentage | Metric | Percentage of total sales attributed to customers new to the brand within 14 days of clicking the ad. |
New To Brand Units Sold | Metric | Number of units sold to customers new to the brand within 14 days of clicking the ad. |
New To Brand Units Sold Clicks | Metric | Definition not directly provided, likely refers to the number of units sold as a result of ad clicks, specifically from customers new to the brand. |
New To Brand Units Sold Percentage | Metric | Percentage of total units sold attributed to new-to-brand customers within 14 days of clicking the ad. |
Purchases | Metric | Total number of purchases as a result of clicking on the ad. |
Video 5 Second Views | Metric | Total number of times a video ad was viewed for at least 5 seconds. |
Video Complete Views | Metric | Total number of times a video ad was viewed to completion. |
Video First Quartile Views | Metric | Number of times a video ad was viewed to the 25% mark. |
Video Midpoint Views | Metric | Number of times a video ad was viewed to the 50% mark. |
Video Third Quartile Views | Metric | Number of times a video ad was viewed to the 75% mark. |
Video Unmutes | Metric | Total number of times a video ad was unmuted by viewers. |
Viewability Rate | Metric | Percentage of times an ad was considered viewable compared to the total number of times the ad was served. |
Viewable Impressions | Metric | Total number of times an ad was considered viewable. |
Portfolio Id | Dimension | Unique identifier for the portfolio containing the campaign. |
Keyword | Dimension | Specific word or phrase targeted in the ad campaign. |
Advertised Asin | Dimension | The ASIN associated with an advertised product. |
Advertised Sku | Dimension | The SKU being advertised. Not available for vendors. |
Attribution Type | Dimension | Describes whether a purchase is attributed to a click or a view. |
Product Name | Dimension | Name of the product being advertised. |
Product Category | Dimension | The category under which the advertised product falls. |
Asin Brand Halo | Dimension | Represents a product that was purchased after an ad click but has a different SKU/ASIN that what was advertised. |
Promoted Asin | Dimension | Similar to advertised ASIN; refers to the specific ASIN being promoted in the campaign. |
Promoted Sku | Dimension | Similar to advertised SKU; refers to the specific SKU being promoted in the campaign. |
Search Term | Dimension | Specific word or phrase that a user searches for, leading to the display of the ad. |
Keyword Bid | Dimension | The amount of money bid on a keyword for the purpose of displaying an ad. |
Targeting | Dimension | Refers to the criteria or methods used to select where ads will be shown based on audience characteristics or content. |
Ad Keyword Status | Dimension | Current status of a keyword within the ad campaign, indicating whether it's active, paused, or in some other state. |
Keyword Text | Dimension | The actual text of the keyword targeted in the ad campaign. |
Targeting Id | Dimension | Unique identifier for the targeting criterion within the ad campaign. |
Targeting Text | Dimension | Text description of the targeting criteria used in the ad campaign. |
Targeting Type | Dimension | The type of targeting used in the ad campaign, such as keyword targeting, product targeting, or audience targeting. |
Ad Status | Dimension | The current status of the ad, indicating whether it is active, paused, or in some other state. |
Campaign Bidding Strategy | Dimension | The bidding strategy associated with a campaign, which could be cost-per-click (CPC), cost-per-thousand impressions (CPM), or another strategy. |
Campaign Name | Dimension | The name associated with a campaign. |
Campaign Status | Dimension | The status of a campaign. |
Campaign Status | Dimension | Date when the ad activity occurred in the format YYYY-MM-DD. |
End Date | Dimension | The ending date of a campaign. |
Start Date | Dimension | The starting date of a campaign. |
Campaign Id | Dimension | The ID associated with a campaign. |
Ad Group Name | Dimension | The name of the ad group as entered by the advertiser. |
Ad Group Id | Dimension | Unique numerical ID of the ad group. |
Campaign Budget Currency Code | Dimension | The currency code associated with the campaign budget. |
Ad Id | Dimension | Unique numerical ID of the ad. |
Campaign Budget Type | Dimension | Specifies whether the budget is set for daily spend or for the lifetime of the campaign. |
Cost Type | Dimension | Determines how the campaign will bid and charge either CPM (cost per thousand impressions) or CPC (cost per click). |