Display Name

Metric/Dimension

Definition

Invalid Click Throughs

Metric

Total number of clicks classified as invalid due to factors like accidental clicks or fraudulent activity.

Invalid Impressions

Metric

Total number of impressions classified as invalid.

Units Sold Clicks 1d

Metric

Total number of units ordered within 1 day of an ad click.

Units Sold Clicks 7d

Metric

Total number of units ordered within 7 day of an ad click.

Units Sold Clicks 14d

Metric

Total number of units ordered within 14 day of an ad click.

Units Sold Clicks 30d

Metric

Total number of units ordered within 30 day of an ad click.

Sales 1d

Metric

Total value of sales occurring within 1 day of an ad click.

Sales 7d

Metric

Total value of sales occurring within 7 day of an ad click.

Sales 14d

Metric

Total value of sales occurring within 14 day of an ad click.

Sales 30d

Metric

Total value of sales occurring within 30 day of an ad click.

Purchases 1d

Metric

Number of attributed conversion events occurring within 1 day of an ad click.

Purchases 7d

Metric

Number of attributed conversion events occurring within 7 day of an ad click.

Purchases 14d

Metric

Number of attributed conversion events occurring within 14 day of an ad click.

Purchases 30d

Metric

Number of attributed conversion events occurring within 30 day of an ad click.

Orders 14d

Metric

Number of orders placed within 14 days of clicking on the ad.

Units Sold 14d

Metric

Number of units sold within 14 days of clicking on the ad.

New To Brand Sales 14d

Metric

Sales from customers new to the brand within 14 days of clicking the ad.

New To Brand Purchases 14d

Metric

Number of purchases made by customers new to the brand within 14 days of clicking the ad.

New To Brand Units Sold 14d

Metric

Number of units sold to customers new to the brand within 14 days of clicking the ad.

New To Brand Sales Percentage 14d

Metric

Percentage of total sales attributed to new customers to the brand within 14 days of clicking the ad.

New To Brand Purchases Percentage 14d

Metric

Percentage of purchases made by new customers to the brand within 14 days of clicking the ad.

New To Brand Units Sold Percentage 14d

Metric

Percentage of units sold to new customers to the brand within 14 days of clicking the ad.

Conversions Brand Halo

Metric

For Sponsored Display vCPM campaigns, the total number of attributed conversion events occurring within 14 days of an ad click or view where the purchased SKU was different from the SKU advertised.

Conversions Brand Halo Clicks

Metric

For Sponsored Display vCPM campaigns, the total number of attributed conversion events occurring within 14 days of an ad click or view where the purchased SKU was different from the SKU advertised.

Sales Brand Halo

Metric

For Sponsored Display vCPM campaigns, the total value of sales occurring within 14 days of an ad click or view where the purchased SKU was different from the SKU advertised.

Sales Brand Halo Clicks

Metric

Total value of sales occurring within 14 days of an ad click where the purchased SKU was different from the SKU advertised.

Units Sold Brand Halo

Metric

For Sponsored Display vCPM campaigns, the total number of units ordered within 14 days of an ad click or view where the purchased SKU was different from the SKU advertised. For CPC campaigns, this value is equal to attributedUnitsOrdered14dOtherSKU

Units Sold Brand Halo Clicks

Metric

Total number of units ordered within 14 days of an ad click where the purchased SKU was different from the SKU advertised.

Cost Per Click

Metric

Total cost divided by total number of clicks.

Click Through Rate

Metric

Clicks divided by impressions.

Acos Clicks 7d

Metric

Advertising cost of sales based on purchases made within 7 days of clicking the ad.

Acos Clicks 14d

Metric

Advertising cost of sales based on purchases made within 14 days of clicking the ad.

Roas Clicks 7d

Metric

Return on advertising spend based on sales made within 7 days of clicking the ad.

Roas Clicks 14d

Metric

Return on advertising spend based on sales made within 14 days of clicking the ad.

Branded Search Rate

Metric

Rate of Branded Searches relative to the number of total searches.

Clicks

Metric

Total number of clicks on an ad.

Impressions

Metric

Total number of times an ad was displayed.

Add To Cart

Metric

Number of times shoppers added a brand's product to their cart after an ad click.

Add To Cart Clicks

Metric

Number of times shoppers added a brand's product to their cart from an ad click.

Add To Cart Rate

Metric

Calculated by dividing addToCart by impressions to determine the percentage of impressions that resulted in an add to cart.

Branded Searches

Metric

The number of searches that included the name of the brand, either as a result of a click or view.

Branded Searches Clicks

Metric

The number of searches that included the name of the brand as a result of a click.

Campaign Budget Amount

Metric

Total budget allocated to the campaign.

Cost

Metric

Total cost of ad clicks.

Detail Page Views

Metric

Number of detail page views occurring within 14 days of a click or view.

Detail Page Views Clicks

Metric

Number of detail page views occurring within 14 days of a click.

ECP Add To Cart

Metric

Effect cost per add to cart, calculated by cost divided by add-to-cart.

New To Brand Detail Page Views

Metric

Sales from customers new to the brand within 14 days of clicking the ad.

New To Brand Detail Page Views Clicks

Metric

Number of purchases made by customers new to the brand within 14 days of clicking the ad.

New To Brand ECP Detail Page View

Metric

Number of units sold to customers new to the brand within 14 days of clicking the ad.

New To Brand Purchases

Metric

Percentage of total sales attributed to new customers to the brand within 14 days of clicking the ad.

New To Brand Purchases Clicks

Metric

Percentage of purchases made by new customers to the brand within 14 days of clicking the ad.

New To Brand Purchases Percentage

Metric

Percentage of units sold to new customers to the brand within 14 days of clicking the ad.

New To Brand Purchases Rate

Metric

Definition not directly provided, but generally refers to the rate of purchases made by new-to-brand customers compared to all purchases within a specific timeframe after clicking the ad.

New To Brand Sales

Metric

Total value of sales from customers new to the brand within 14 days of clicking the ad.

New To Brand Sales Percentage

Metric

Percentage of total sales attributed to customers new to the brand within 14 days of clicking the ad.

New To Brand Units Sold

Metric

Number of units sold to customers new to the brand within 14 days of clicking the ad.

New To Brand Units Sold Clicks

Metric

Definition not directly provided, likely refers to the number of units sold as a result of ad clicks, specifically from customers new to the brand.

New To Brand Units Sold Percentage

Metric

Percentage of total units sold attributed to new-to-brand customers within 14 days of clicking the ad.

Purchases

Metric

Total number of purchases as a result of clicking on the ad.

Video 5 Second Views

Metric

Total number of times a video ad was viewed for at least 5 seconds.

Video Complete Views

Metric

Total number of times a video ad was viewed to completion.

Video First Quartile Views

Metric

Number of times a video ad was viewed to the 25% mark.

Video Midpoint Views

Metric

Number of times a video ad was viewed to the 50% mark.

Video Third Quartile Views

Metric

Number of times a video ad was viewed to the 75% mark.

Video Unmutes

Metric

Total number of times a video ad was unmuted by viewers.

Viewability Rate

Metric

Percentage of times an ad was considered viewable compared to the total number of times the ad was served.

Viewable Impressions

Metric

Total number of times an ad was considered viewable.

Portfolio Id

Dimension

Unique identifier for the portfolio containing the campaign.

Keyword

Dimension

Specific word or phrase targeted in the ad campaign.

Advertised Asin

Dimension

The ASIN associated with an advertised product.

Advertised Sku

Dimension

The SKU being advertised. Not available for vendors.

Attribution Type

Dimension

Describes whether a purchase is attributed to a click or a view.

Product Name

Dimension

Name of the product being advertised.

Product Category

Dimension

The category under which the advertised product falls.

Asin Brand Halo

Dimension

Represents a product that was purchased after an ad click but has a different SKU/ASIN that what was advertised.

Promoted Asin

Dimension

Similar to advertised ASIN; refers to the specific ASIN being promoted in the campaign.

Promoted Sku

Dimension

Similar to advertised SKU; refers to the specific SKU being promoted in the campaign.

Search Term

Dimension

Specific word or phrase that a user searches for, leading to the display of the ad.

Keyword Bid

Dimension

The amount of money bid on a keyword for the purpose of displaying an ad.

Targeting

Dimension

Refers to the criteria or methods used to select where ads will be shown based on audience characteristics or content.

Ad Keyword Status

Dimension

Current status of a keyword within the ad campaign, indicating whether it's active, paused, or in some other state.

Keyword Text

Dimension

The actual text of the keyword targeted in the ad campaign.

Targeting Id

Dimension

Unique identifier for the targeting criterion within the ad campaign.

Targeting Text

Dimension

Text description of the targeting criteria used in the ad campaign.

Targeting Type

Dimension

The type of targeting used in the ad campaign, such as keyword targeting, product targeting, or audience targeting.

Ad Status

Dimension

The current status of the ad, indicating whether it is active, paused, or in some other state.

Campaign Bidding Strategy

Dimension

The bidding strategy associated with a campaign, which could be cost-per-click (CPC), cost-per-thousand impressions (CPM), or another strategy.

Campaign Name

Dimension

The name associated with a campaign.

Campaign Status

Dimension

The status of a campaign.

Campaign Status

Dimension

Date when the ad activity occurred in the format YYYY-MM-DD.

End Date

Dimension

The ending date of a campaign.

Start Date

Dimension

The starting date of a campaign.

Campaign Id

Dimension

The ID associated with a campaign.

Ad Group Name

Dimension

The name of the ad group as entered by the advertiser.

Ad Group Id

Dimension

Unique numerical ID of the ad group.

Campaign Budget Currency Code

Dimension

The currency code associated with the campaign budget.

Ad Id

Dimension

Unique numerical ID of the ad.

Campaign Budget Type

Dimension

Specifies whether the budget is set for daily spend or for the lifetime of the campaign.

Cost Type

Dimension

Determines how the campaign will bid and charge either CPM (cost per thousand impressions) or CPC (cost per click).