When using Facebook Reach and Frequency, you can preview the Reach and Frequency prediction graphs by Frequency, Placement, and Spend. Predictions contain the number of people your ad can reach in a date range based on a given reach, frequency, audience, and budget. These visualizations allow you to further analyze Reach and Frequency reservations before committing to a reservation and publishing an Ad Campaign.

Before You Begin

Familiarize yourself with composing a Facebook Reach and Frequency Campaign.

Facebook Reach and Frequency Graphs

When creating a new Facebook Reach and Frequency reservation in the Ads Manager or Ads Composer, you can visualize the predictions using the following 5 graphs. You can also adjust the Budget within each graph and view the updated reach.

Budget

This curve represents the Budget and Reach graph for an Ad Set. The Reach values are presented in ascending order with the final value containing the maximum available reach.

CPM

This curve represents the Impressions to Reach graph. It is measured from midnight to midnight in your account timezone during the campaign duration.

Frequency Graph

This graph represents the predicted number of people reached by your ad and the frequency distribution associated with that reach.

Placement Graph

This graph represents the predicted impression distribution on different placements.

Spend Graph

This graph represents the predicted budget distribution and the spend per day.