How to Apply Google Analytics and Google Campaign Manager (DCM) Tracking Together on Ads
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Updated
3 months ago
, by [Redesign] Sprinklr Help Center
Some of the Advertisers prefer to track the Website data through different sources based on their custom needs. Sprinklr provides the flexibility of both automaticlaly applying the tracking URLs in an automated way and then using these Website URLs with utm parameters to further create Google Campaign Manager (DCM) Click and View Tags in a single workflow. Google Analytics required utms are appended before Google Campaign Manager (DCM) Click/View Tag creation.
To Use Web Analytics and Google Campaign Manager Tags Simultaneously for Tracking:-
Setup the Web Analytics based on your required Tracking paramters needs to ensure the cirrect utm parameters are being applied through Web Analytics Profile either through Account Level or Ad Level.
Click the New Tab icon . Under the Sprinklr Marketing (Ads) tab, click Ads Composer within Execute.
On the Ads Composer window, Add Details to create the Campaign.
Within the Creatives section, select Create new creative and specify your creative details.
Select a web analytics profile from the Web Analytics drop-down menu and enter the website URL you want to promote in the Website URL field.
Once done, click Save in the bottom-right corner.
Click Next and configure DCM in the Advanced Configuration section.
After publishing the campaign, within the Ads Manager window, hover over the Options icon alongside the Campaign you published and select View and Edit to view and verify the tracking parameters.
Setup the Web Analytics based on your required Tracking paramters needs to ensure the cirrect utm parameters are being applied through Web Analytics Profile either through Account Level or Ad Level.
Click the New Tab icon . Under the Sprinklr Marketing (Ads) tab, click Ads Manager within Analyze.
On the Third Pane to the right, hover over the Options icon alongside the desired Ad Set and select Create New Ad
Within the Ads section, fill in the required details and scroll down to the Website URL field. Click Preview URL beneath the Website URL field to see how your website URL looks. The selected Web Analytics Profile will automatically append the utm parameters to the Website URL along with the Google Campaign Manager(DCM) tag
Once Done Save and Review the Changes to save the tracking parameters.
After publishing the campaign, within the Ads Manager window, hover over the Options icon alongside the Campaign you published and select View and Edit to verify the tracking parameters.