Once the Adobe Analytics profile has been created, you need to assign it to a Domain or Account. For more information, see the following:

• ​Create Web Analytics Configuration for Domains​

• ​Configuring Web Analytics at the Accounts Level​

After you have assigned the profile, publish an ad through the platform and check the ad to make sure that all of the parameters and variables are properly appended. The UTM code should be appended to the Web URL as long as the ad was made with a Web URL.​