• Summary

• User Data

• Campaign Data

• Ad Set Data

• Ad Variant Data

• Ad Creatives Data

Note

If an ad entity is sent for approval through a tiered approval path, then:

• Approvals through multiple tiers will be counted as 1 under Volume of Approvals

• Approval status at the latest stage of the approval path is considered as final. For example, if a campaign was approved at stage 1 and rejected at stage 2, then the campaign is considered to be rejected.

• Approval will be attributed to the user who was last involved in approving/rejecting the campaign in the approval path.

Section

Terms

Calculations

Additional Details

Adoption

Campaigns sent for Approval in Sprinklr

Campaigns Involved in Approval Queues ÷ Created Campaigns

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Campaigns Approval Rate

Volume of Campaign Approvals ÷ Campaigns involved in Approval Queues

Campaigns involved in Approval queues during the selected time range are considered.

Example:

Approval Rate is calculated as:

• This Month : D ÷ D, E, F = 33%

• Last Month : A, B, C ÷ A, B, C = 100%

Campaigns Rejection Rate

Volume of Campaign Rejections ÷ Campaigns involved in Approval Queues

Campaigns involved in Approval queues during the selected time range are considered.

Average Approval Time per Campaign (Days)

Total Time taken to Approve Campaigns ÷ Volume of Campaign Approvals

Campaigns that were approved during the selected time range are considered.

Total time taken to approve Campaigns is calculated as the time difference between when it was sent for approval until it was approved.

Note that the Campaign could have been rejected one or more times before being approved, and this time is also taken into consideration.

Users involved in Approving/Rejecting Campaigns

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Users involved in Submitting Campaigns for Approval

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Value Realization

Revenue Opportunity

Campaigns Approved x Minutes taken to Approve Campaign without Sprinklr - Average Approval time per Campaign ÷ Minutes Per Work Day = Work Days Saved x Average Annual User Salary

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Opportunity Cost

Volume of Campaigns Rejected x Average Lifetime Budget allocated across these Campaigns x (Number of Days taken to detect unauthorized campaigns published ÷ Average Duration of Campaign flight)

Campaigns that were rejected during the selected time range, but later went live during the selected time range or in the future are considered.

While calculating the Average duration of Campaign Flight; for the campaigns that have not been set with an end date, the end date will be considered as the date when the campaign ended or the present day, depending on whether the campaign is completed or still live.