LinkedIn is deprecating Message Ad format in the end of August 2023. So, it's necessary to replace an existing Message ad campaign with a Conversation ad campaign to continue running Message Ads.

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Swap out your current Message Ad Set under Sprinklr's Paid Initiatives with a Conversation Ad Set to foster meaningful interactions and enhance audience engagement. For instance, with a Conversation ad set, you can establish several call-to-action (CTA) buttons within the message. These buttons can link to your landing pages, activate a Lead Gen Form, or amplify engagement by providing CTAs with links to case studies and additional information.

There are three stages to replace a Message Ad Set with a Conversation Ad Set:

1. Clone the Message ad set to retain configurations

2. Configure the cloned Message Ad Set for a Conversation Ad Set

3. Pause/Delete the earlier Message Ad Set

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Cloning the Message Ad Set

Step 1: Clone the Ad Set

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• Open Ads Manager from the Analyse Column in the Advertising module of Sprinklr Marketing. Toggle to Ad Sets in the selection bar.

• Click on the three dots to open a drop menu then select clone. A new Ad Set Will be created

Step 2: Configure the cloned Message Ad Set for a Conversation Ad Set

• Change the Ad format to Conversation Ad by clicking on the Radio Button in the Channel Specific Parameters Section.

Certain Fields Will be retained from the original Message Ad Set for the Edit Tab:

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1. Ad Set Name and Details

2. Channel Specific Parameters > Objective for the Ad

3. Target Audience

4. Placement

5. Schedule

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• Rename the Ad Variant and configure it ​

• Review the Changes made to the paid initiative by clicking on “Review Changes” then “Apply Changes” on the new review screen opened

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Step 3: Pause/Delete the earlier Message Ad Set

• Open the view and edit menu of for a campaign

• Then select your earlier Message ad set

• Change status to Deleted

• Then click on 'Review Changes' and launch your ad