Lead gen forms are a feature designed to facilitate lead generation on LinkedIn Publishing. They are applicable only for the Lead Generation Objective on LinkedIn. 

Users can publish a lead generation campaign as a draft without publishing an ad. This functionality is essential for usability improvement, allowing to edit the lead form and test the lead form before publishing. 

We will be covering the following topics 

• Publish a Lead gen Objective Campaign as a Draft 

• Test the Lead Gen Form  

Pre requisites: 

• ​How to create a LinkedIn Campaign  

• ​How to create and use a Lead Generation form 

Publishing a Lead generation Objective Campaign as a Draft 

• Configure your Lead Generation Objective campaign 

• Toggle to review tab 

• Click on the icon on the publish button to open the dropdown menu 

• Select Publish as Draft 

Note: Similarly for a Draft Saved in Ads Manager change the status to Publish as Draft 

Testing the Lead Generation Form  

Step 1: Filling the form  

• Open your Ad Set For the Published Draft Lead Generation Campaign 

• Click the  button to open the drop down menu 

• Click on Test Lead Form Url to Test the lead form after which you will be redirected to LinkedIn 

• Fill a test Response

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Step 2: Downloading the Leads 

• Click on Tools and Settings under Campaign Workflow for Sprinklr Marketing Advertisement 

• Search For Lead Forms 

• Click on Download Leads 

• Verify whether the response downloaded is up to standards and make changes accordingly