Troubleshooting Guide for Unified Analytics
Updated
Some Common Facts on Unified Analytics
You might experience a slight discrepancy between the source reports (Social Analytics/Paid) and Unified Analytics as Unified Pipeline runs every 6 hours. To help you better understand if the Unified data is up-to-date, we have added a notification mentioning the last sync time in the Unified Analytics widgets. Click for a pictorial reference.
When you enable Unified Analytics, it will backfill the data for posts published in the last 6 months and will continue fetching data moving forward.
Social Analytics filters such as Sprinklr Campaign, Creative Handle, Account, and Outbound custom fields can be used as dashboard and widget level filters for Unified Analytics widgets. Note that using Paid filters will not populate Social Analytics data.
Only Account currency can be used on the dashboards that are built using Unified Analytics widgets, and other currency level filters will not work.
Unified widgets map all data points to the Post's published date whereas the Paid widgets map data to the dates when the Post was served.
Seeing Negative Values for Organic Engagement Metrics for Facebook, Twitter, and LinkedIn?
On the Post level, negative values for engagement metrics can be observed.
This is because, as we subtract Paid numbers from the Social to get pure organic engagements:
Facebook Paid Engagements do not count for Unlikes and Comment Deletions whereas Social Engagements count Unlikes and Comments Deletions.
Twitter Paid Engagements do not count for Likes, Unlikes, and Deleted Replies whereas Social Engagements count Likes, Unlikes, and Deleted Replies.
This might result in an edge case scenario where Paid engagements can be greater than Social resulting in negative values while subtracting.
Social Analytics Engagements for Facebook, Twitter, and LinkedIn are shown only for the first 60 days of the Organic Post after it was published, and not over its lifetime. Paid metrics can however fetch data over the lifetime of the post. Therefore, as we subtract Paid numbers from the Social to get pure organic engagements, negative values can be seen.
Note that negative values will not be seen while looking at pure organic engagements for Instagram and Pinterest posts.
Facing issues with Twitter Reporting? 
Some points to consider:
Due to Social Analytics API limitations, Twitter Video Views, Twitter URL Clicks, and other Social Analytics metrics show data for the first 7 days of the Organic Post.
Facing issues with Pinterest Reporting? 
Some points to consider:
Pinterest Social Analytics Impressions and Clicks only provide data for the last 90 days due to API limitations. Paid metrics can, however, fetch lifetime data.