Facebook & Instagram Advertising Parity (Old Objectives)

Updated 

6 months ago

Learn about Sprinklr's capabilities on Facebook advertising that are at par and even better than you can get on the native platform.

Last reviewed: 29th April 2024

Last updated: 29th April 2024

​

Note:

  • The last reviewed date denotes when the article was reviewed for any changes.

  • The last updated date denotes when the article was updated with the latest changes. This can be the same or different from the last reviewed date depending on whether there were any recent changes.

  • To best read this article, use:

    • Cmd+F to search for the respective capabilities,

    • Table of Contents menu to navigate to the advertising funnel, and

    • Ad Objective tabs to view the capabilities for that objective.

​

Feature

Sprinklr

Native

API Limitation

Brand Awareness- Awareness (New Objective)

Campaign Level

A/B Testing

Yes

Yes

N/A

Campaign Budget Optimization (CBO)

Yes

Yes

N/A

Daily / Lifetime Budget

Yes

Yes

N/A

Special Ad Categories

Yes

Yes

N/A

Auction Type: Auction

Yes

Yes

N/A

Auction Type: R&F

Yes

Yes

N/A

Spend Limit

Yes

Yes

N/A

Ad Set Level

Dynamic Creative

Yes

Yes

N/A

Daily / Lifetime Budget

Yes

Yes

N/A

Scheduling

Yes

Yes

N/A

Creative Type

Image Ads

Yes

Yes

N/A

Link Post Ads

Yes

Yes

N/A

Video Ads

Yes

Yes

N/A

Multi-Product Ads / Carousel

Yes

Yes

N/A

Slideshow Ads

Yes

Yes

N/A

Collection Ads

Yes

Yes

N/A

Instant Experience (Canvas)

Yes

Yes

N/A

Facebook Feed Poll

No

Yes

API Limitation

Facebook Video Ads Poll

No

Yes

API Limitation

IG Stories Poll

Yes

Yes

N/A

Edit Video (Trim, Crop)

No

Yes

N/A

Video Text & Logo Overlay

No

Yes

N/A

Thumbnail & CC

Yes

Yes

N/A

Existing Post

Facebook

Yes

Yes

N/A

Instagram (Image, Video)

Yes

Yes

N/A

Branded Content

No

Yes

API Limitation

Editing FB Existing Post (CTA, URL, PAC)

No

Yes

API Limitation

Editing IG Existing Post (CTA, URL)

No

Yes

N/A

Editing IG Existing Post (PAC)

No

Yes

N/A

Creative Publish Options

Dark / Unpublished Posts

Yes

Yes

N/A

Publish Post with Campaign

Yes

No

N/A

Scheduled Posts

Yes

Yes

N/A

Creative Destination

Website

Yes

Yes

N/A

Canvas

Yes

Yes

N/A

Playable

Yes

Yes

N/A

Call To Action (CTA)

Apply Now, Book Now, Learn More, Request Time, Contact Us, Download, See Menu, Shop Now, Sign Up, Watch More, No Button, Get Showtime, Send Message, Subscribe, Get Quote, Listen Now, Send WhatsApp Message

Yes

Yes

N/A

Sell Now

No

Yes

N/A

Placements

Facebook (NewsFeed, Instant Articles, In-stream Videos, Video Feeds, Stories, Marketplace, Search)

Yes

Yes

N/A

Instagram (Feed, Stories, Explore, Reels)

Yes

Yes

N/A

Instagram in-stream videos

No

Yes

API Limitation

Audience Network (In-stream Videos)

Yes

Yes

N/A

Messenger (Messenger Stories)

Yes

Yes

N/A

Exclude Skippable Ads (only for In-stream videos)

Yes

Yes

N/A

Optimization/Charge By

Ad Recall Lift / Impression

Yes

Yes

N/A

Bid Strategy

Lowest Cost

Yes

Yes

N/A

Delivery Type

Standard

Yes

Yes

N/A

Accelerated

Yes

Yes

N/A

Dayparting

Yes

Yes

N/A

Brand Safety

Inventory Filters

Yes

Yes

N/A

Block Lists

Yes

Yes

N/A

Content Type Exclusions

No

Yes

N/A

In-Stream Topic Exclusions

No

Yes

N/A

Audience

Include/Exclude Custom/Lookalikes

Yes

Yes

N/A

Saved audiences

Yes

Yes

N/A

Include/Exclude Countries/Regions/Saved Locations* (not same as FB)

Yes

Yes

N/A

Drop Pin

Yes

Yes

N/A

People living in or recently in this location

Yes

Yes

N/A

People living in this location

Yes

Yes

N/A

People recently in this location

Yes

Yes

N/A

People traveling in this location

Yes

Yes

N/A

Age/Gender

Yes

Yes

N/A

Detailed Targeting

Yes

Yes

N/A

Languages

Yes

Yes

N/A

Connections*

(Deprecated and part of Custom/Lookalike Audience)

Yes

Yes

N/A

Specific Mobile Devices and OS

All Devices (Desktop, Mobile)

Yes

Yes

N/A

Android Device only (included/excluded, min/max OS)

Yes

Yes

N/A

iOS Device only (included/excluded, min/max OS)

Yes

Yes

N/A

Feature phone only (other)

Yes

Yes

N/A

Only when connected to WiFi

Yes

Yes

N/A

Others

Placement Asset Customization

Yes

Yes

N/A

Creative Tools in PAC Ads

No

Yes

API Limitation

Placement Asset Customization for Carousel

Yes

Yes

N/A

Language Customization

Yes

Yes

N/A

Location Customization

Yes

No

API only

Branded Content

Yes

Yes

N/A

Auto Translate Language

No

Yes

N/A

Page Post Engagement- Engagement (New Objective)

Campaign Level

A/B Testing

Yes

Yes

N/A

Campaign Budget Optimization (CBO)

Yes

Yes

N/A

Daily / Lifetime Budget

Yes

Yes

N/A

Special Ad Categories

Yes

Yes

N/A

Auction Type: Auction

Yes

Yes

N/A

Auction Type: R&F

Yes

Yes

N/A

Spend Limit

Yes

Yes

N/A

Ad Set Level

Daily / Lifetime Budget

Yes

Yes

N/A

Scheduling

Yes

Yes

N/A

Creative Type

Image Ads

Yes

Yes

N/A

Link Post Ads

Yes

Yes

N/A

Video Ads

Yes

Yes

N/A

Slideshow Ads

Yes

Yes

N/A

Edit Video (Trim, Crop)

No

Yes

N/A

Video Text & Logo Overlay

No

Yes

N/A

Thumbnail & CC

Yes

Yes

N/A

Existing Post

Facebook

Yes

Yes

N/A

Instagram (Image, Video)

No

Yes

N/A

Branded Content

No

Yes

API Limitation

Editing FB Existing Post (CTA, URL, PAC)

No

Yes

API Limitation

Editing IG Existing Post (CTA, URL)

No

Yes

N/A

Editing IG Existing Post (PAC)

No

Yes

N/A

Creative Publish Options

Dark / Unpublished Posts

Yes

Yes

N/A

Publish Post with Campaign

Yes

No

N/A

Scheduled Posts

Yes

Yes

N/A

Creative Destination

Website

Yes

Yes

N/A

Canvas

Yes

Yes

N/A

Call To Action (CTA)

No Button, Learn More, Send Message, Shop Now, Get Quote, Send WhatsApp Message

Yes

Yes

N/A

Placements

Facebook (NewsFeed, Instant Articles, In-stream Videos, Marketplace, Video Feeds, Search)

Yes

Yes

N/A

Instagram (Feed, Explore)

Yes

Yes

N/A

Audience Network (In-stream Videos)

Yes

Yes

N/A

Exclude Skippable Ads (only for In-stream videos)

Yes

Yes

N/A

Optimization/Charge By

Post Engagement / Impression

Yes

Yes

N/A

Impressions / Impression (CPM)

Yes

Yes

N/A

Daily Unique Reach / Impression

Yes

Yes

N/A

Bid Strategy

Lowest Cost

Yes

Yes

N/A

Lowest Cost with Bid Cap

Yes

Yes

N/A

Cost Cap

Yes

Yes

N/A

Delivery Type

Standard

Yes

Yes

N/A

Accelerated

Yes

Yes

N/A

Dayparting

Yes

Yes

N/A

Brand Safety

Inventory Filters

Yes

Yes

N/A

Block Lists

Yes

Yes

N/A

Content Type Exclusions

No

Yes

N/A

In-Stream Topic Exclusions

No

Yes

N/A

Audience

Include/Exclude Custom/Lookalikes

Yes

Yes

N/A

Saved audiences

Yes

Yes

N/A

Include/Exclude Countries/Regions/Saved Locations* (not same as FB)

Yes

Yes

N/A

Drop Pin

Yes

Yes

N/A

People living in or recently in this location

Yes

Yes

N/A

People living in this location

Yes

Yes

N/A

People recently in this location

Yes

Yes

N/A

People traveling in this location

Yes

Yes

N/A

Age/Gender

Yes

Yes

N/A

Detailed Targeting

Yes

Yes

N/A

Languages

Yes

Yes

N/A

Connections*

(Deprecated and part of Custom/Lookalike Audience)

Yes

Yes

N/A

Specific Mobile Devices and OS

All Devices (Desktop, Mobile)

Yes

Yes

N/A

Android Device only (included/excluded, min/max OS)

Yes

Yes

N/A

iOS Device only (included/excluded, min/max OS)

Yes

Yes

N/A

Feature phone only (other)

Yes

Yes

N/A

Only when connected to WiFi

Yes

Yes

N/A

Others

Targeting Expansion

Yes

Yes

N/A

Facebook Page at Creative Level

Yes

Yes

N/A

Placement Asset Customization

Yes

Yes

N/A

Creative Tools in PAC Ads

No

Yes

API Limitation

Branded Content

Yes

Yes

N/A

Page Likes- Engagement (New Objective)

Campaign Level

A/B Testing

Yes

Yes

N/A

Campaign Budget Optimization (CBO)

Yes

Yes

N/A

Daily / Lifetime Budget

Yes

Yes

N/A

Special Ad Categories

Yes

Yes

N/A

Auction Type: Auction

Yes

Yes

N/A

Auction Type: R&F

Yes

Yes

N/A

Spend Limit

Yes

Yes

N/A

Ad Set Level

Daily / Lifetime Budget

Yes

Yes

N/A

Scheduling

Yes

Yes

N/A

Creative Type

Image Ads

Yes

Yes

N/A

Video Ads

Yes

Yes

N/A

Slideshow Ads

Yes

Yes

N/A

Edit Video (Trim, Crop)

No

Yes

N/A

Video Text & Logo Overlay

No

Yes

N/A

Thumbnail & CC

Yes

Yes

N/A

Creative Publish Options

Dark / Unpublished Posts

Yes

Yes

N/A

Publish Post with Campaign

Yes

No

N/A

Scheduled Posts

Yes

Yes

N/A

Creative Destination

Page

Yes

Yes

N/A

Placements

Facebook (NewsFeed, Marketplace)

Yes

Yes

N/A

Optimization/Charge By

Page Likes / Impressions (CPM)

Yes

Yes

N/A

Page Likes / Page Likes

Yes

Yes

N/A

Bid Strategy

Lowest Cost

Yes

Yes

N/A

Lowest Cost with Bid Cap

Yes

Yes

N/A

Cost Cap

Yes

Yes

N/A

Delivery Type

Standard

Yes

Yes

N/A

Accelerated

Yes

Yes

N/A

Dayparting

Yes

Yes

N/A

Brand Safety

Inventory Filters

Yes

Yes

N/A

Block Lists

Yes

Yes

N/A

Content Type Exclusions

No

Yes

N/A

In-Stream Topic Exclusions

No

Yes

N/A

Audience

Include/Exclude Custom/Lookalikes

Yes

Yes

N/A

Saved audiences

Yes

Yes

N/A

Include/Exclude Countries/Regions/Saved Locations* (not same as FB)

Yes

Yes

N/A

Drop Pin

Yes

Yes

N/A

People living in or recently in this location

Yes

Yes

N/A

People living in this location

Yes

Yes

N/A

People recently in this location

Yes

Yes

N/A

People traveling in this location

Yes

Yes

N/A

Age/Gender

Yes

Yes

N/A

Detailed Targeting

Yes

Yes

N/A

Languages

Yes

Yes

N/A

Connections*

(Deprecated and part of Custom/Lookalike Audience)

Yes

Yes

N/A

Specific Mobile Devices and OS

All Devices (Desktop, Mobile)

Yes

Yes

N/A

Android Device only (included/excluded, min/max OS)

Yes

Yes

N/A

iOS Device only (included/excluded, min/max OS)

Yes

Yes

N/A

Feature phone only (other)

Yes

Yes

N/A

Only when connected to WiFi

Yes

Yes

N/A

Others

Page at Ad Set level

Yes

Yes

N/A

App Installs - App Promotion (New Objective)

Campaign Level

A/B Testing

Yes

Yes

N/A

Campaign Budget Optimization (CBO)

Yes

Yes

N/A

Daily / Lifetime Budget

Yes

Yes

N/A

Special Ad Categories

Yes

Yes

N/A

Auction Type: Auction

Yes

Yes

N/A

Auction Type: R&F

Yes

Yes

N/A

Spend Limit

Yes

Yes

N/A

Automated App Ads (AAA)

Yes

Yes

N/A

iOS 14 Campaign

Yes

Yes

N/A

Ad Set Level

Dynamic Creative

Yes

Yes

N/A

Refine Country

No

Yes

N/A

Creative Type

Image Ads

Yes

Yes

N/A

Link Post Ads

Yes

Yes

N/A

Video Ads

Yes

Yes

N/A

Multi-Product Ads / Carousel

Yes

Yes

N/A

Slideshow Ads

Yes

Yes

N/A

Instant Experience (Canvas)

Yes

Yes

N/A

Facebook Feed Poll

No

Yes

API Limitation

Facebook Video Ads Poll

No

Yes

API Limitation

IG Stories Poll

Yes

Yes

N/A

Edit Video (Trim, Crop)

No

Yes

N/A

Video Text & Logo Overlay

No

Yes

N/A

Thumbnail & CC

Yes

Yes

N/A

Existing Post

Facebook

Yes

Yes

N/A

Instagram (Image, Video)

No

Yes

N/A

Branded Content

Yes

Yes

N/A

Editing FB Existing Post (CTA, URL, PAC)

No

Yes

API Limitation

Editing IG Existing Post (CTA, URL)

No

Yes

N/A

Editing IG Existing Post (PAC)

No

Yes

N/A

Creative Publish Options

Dark / Unpublished Posts

Yes

Yes

N/A

Publish Post with Campaign

Yes

No

N/A

Scheduled Posts

Yes

Yes

N/A

Creative Destination

App Store

Yes

Yes

N/A

Canvas (Single Image, Single Video, Slideshow)

Yes

Yes

N/A

Playable

Yes

Yes

N/A

Call To Action (CTA)

Play Game, Listen Now, Book Now, Watch More, Subscribe, Shop Now, Install Now, Download, Sign up, Use App, Learn More, No Button, Sell Now, Order Now, Start Order

Yes

Yes

N/A

Placements

Facebook (NewsFeed, Instant Articles, In-stream Videos, Stories, Facebook Video Feeds, Search, Marketplace, Reels Overlay)

Yes

Yes

N/A

Instagram (Feed, Stories, Explore, Reels)

Yes

Yes

N/A

Audience Network (Rewarded Videos, Native, Banner, and Interstitial)

Yes

Yes

N/A

Messenger (Inbox, Stories)

Yes

Yes

N/A

Exclude Skippable Ads (only for In-stream videos)

Yes

Yes

N/A

Optimization/Charge By

Link Clicks / Link Click (CPC)

Yes

Yes

N/A

Link Clicks / Impression (CPM)

Yes

Yes

N/A

App Events / Impression (CPM) (App Engagement only)

Yes

Yes

N/A

App Install / Impression

Yes

Yes

N/A

Value

Yes

Yes

N/A

Bid Strategy

Lowest Cost

Yes

Yes

N/A

Lowest Cost with Bid Cap

Yes

Yes

N/A

Cost Cap

Yes

Yes

N/A

Delivery Type

Standard

Yes

Yes

N/A

Accelerated

Yes

Yes

N/A

Dayparting

Yes

Yes

N/A

Brand Safety

Inventory Filters

Yes

Yes

N/A

Block Lists

Yes

Yes

N/A

Content Type Exclusions

No

Yes

N/A

In-Stream Topic Exclusions

No

Yes

N/A

Audience

Include/Exclude Custom/Lookalikes

Yes

Yes

N/A

Saved audiences

Yes

Yes

N/A

Include/Exclude Countries/Regions/Saved Locations* (not same as FB)

Yes

Yes

N/A

Drop Pin

Yes

Yes

N/A

People living in or recently in this location

Yes

Yes

N/A

People living in this location

Yes

Yes

N/A

People recently in this location

Yes

Yes

N/A

People traveling in this location

Yes

Yes

N/A

Age/Gender

Yes

Yes

N/A

Detailed Targeting

Yes

Yes

N/A

Languages

Yes

Yes

N/A

Connections*

(Deprecated and part of Custom/Lookalike Audience)

Yes

Yes

N/A

Specific Mobile Devices and OS

All Devices (Desktop, Mobile)

Yes

Yes

N/A

Android Device only (included/excluded, min/max OS)

Yes

Yes

N/A

iOS Device only (included/excluded, min/max OS)

Yes

Yes

N/A

Feature phone only (other)

Yes

Yes

N/A

Only when connected to WiFi

Yes

Yes

N/A

Others

Targeting/Audiences - Expand interests when it may increase conversions at a lower cost per install

Yes

Yes

N/A

Facebook Page at Creative Level

Yes

Yes

N/A

Targeting Expansion

Yes

Yes

N/A

Send Traffic to App, Facebook Canvas

Yes

Yes

N/A

Branded Content

Yes

Yes

N/A

Placement Asset Customization

Yes

Yes

N/A

Creative Tools in PAC Ads

No

Yes

API Limitation

Placement Asset Customization for Carousel

No

Yes

N/A

Language Customization

Yes

Yes

N/A

Location Customization

Yes

No

API only

Auto Translate Language

No

Yes

N/A

Attribution Window

1 day after clicking

Yes

Yes

N/A

1 day after clicking or viewing

Yes

Yes

N/A

Creative Functionality

Carousel - Product Catalog

No

Yes

N/A

Video Views - Awareness (New Objective)

Campaign Level

A/B Testing

Yes

Yes

N/A

Campaign Budget Optimization (CBO)

Yes

Yes

N/A

Daily / Lifetime Budget

Yes

Yes

N/A

Special Ad Categories

Yes

Yes

N/A

Auction Type: Auction

Yes

Yes

N/A

Auction Type: R&F

Yes

Yes

N/A

Spend Limit

Yes

Yes

N/A

Ad Set Level

Dynamic Creative

Yes

Yes

N/A

Daily / Lifetime Budget

Yes

Yes

N/A

Scheduling

Yes

Yes

N/A

Creative Type

Video Ads

Yes

Yes

N/A

Slideshow Ads

Yes

Yes

N/A

Edit Video (Trim, Crop)

No

Yes

N/A

Video Text & Logo Overlay

No

Yes

N/A

Thumbnail & CC

Yes

Yes

N/A

Existing Post

Instagram (Image, Video)

Yes

Yes

N/A

Creative Publish Options

Dark / Unpublished Posts

Yes

Yes

N/A

Publish Post with Campaign

Yes

No

N/A

Scheduled Posts

Yes

Yes

N/A

Creative Destination

Website

Yes

Yes

N/A

Canvas

Yes

Yes

N/A

Playable

Yes

Yes

N/A

Call To Action (CTA)

Learn More, Shop Now, Get Show Times, Watch More, Listen Now, Send Message, Sign up, Book Now, Download, Subscribe, Get Quote, Send WhatsApp Message, Order Now, Start Order

Yes

Yes

N/A

Placements

Facebook (NewsFeed, Instant Articles, In-Stream Videos, Stories, Marketplace, Video Feeds, Search Results)

Yes

Yes

N/A

Instagram (Feed, Stories, Explore, Reels)

Yes

Yes

N/A

Instagram in-stream videos

No

Yes

API Limitation

Messenger (Stories)

Yes

Yes

N/A

Audience Network (In-stream Videos, Native, Banner and Interstitial, Rewarded Videos)

Yes

Yes

N/A

Exclude Skippable Ads (only for In-stream videos)

Yes

Yes

N/A

Optimization/Charge By

Thruplay / ThruPlay

Yes

Yes

N/A

Thruplay / Impressions

Yes

Yes

N/A

2-Second Continuous Video Views / Impression

Yes

Yes

N/A

2-Second Continuous Video Views / 2-Second Continuous Video View

Yes

Yes

N/A

Bid Strategy

Lowest Cost

Yes

Yes

N/A

Lowest Cost with Bid Cap

Yes

Yes

N/A

Cost Cap

Yes

Yes

N/A

Delivery Type

Standard

Yes

Yes

N/A

Accelerated

Yes

Yes

N/A

Dayparting

Yes

Yes

N/A

Brand Safety

Inventory Filters

Yes

Yes

N/A

Block Lists

Yes

Yes

N/A

Content Type Exclusions

No

Yes

N/A

In-Stream Topic Exclusions

No

Yes

N/A

Audience

Include/Exclude Custom/Lookalikes

Yes

Yes

N/A

Saved audiences

Yes

Yes

N/A

Include/Exclude Countries/Regions/Saved Locations* (not same as FB)

Yes

Yes

N/A

Drop Pin

Yes

Yes

N/A

People living in or recently in this location

Yes

Yes

N/A

People living in this location

Yes

Yes

N/A

People recently in this location

Yes

Yes

N/A

People traveling in this location

Yes

Yes

N/A

Age/Gender

Yes

Yes

N/A

Detailed Targeting

Yes

Yes

N/A

Languages

Yes

Yes

N/A

Connections*

(Deprecated and part of Custom/Lookalike Audience)

Yes

Yes

N/A

Specific Mobile Devices and OS

All Devices (Desktop, Mobile)

Yes

Yes

N/A

Android Device only (included/excluded, min/max OS)

Yes

Yes

N/A

iOS Device only (included/excluded, min/max OS)

Yes

Yes

N/A

Feature phone only (other)

Yes

Yes

N/A

Only when connected to WiFi

Yes

Yes

N/A

Others

Facebook Page at Creative Level

Yes

Yes

N/A

Placement Asset Customization

Yes

Yes

N/A

Creative Tools in PAC Ads

No

Yes

API Limitation

Placement Asset Customization for Carousel

No

Yes

N/A

Language Customization

Yes

Yes

N/A

Location Customization

Yes

No

API only

Branded Content

Yes

Yes

N/A

Auto Translate Language

No

Yes

N/A

Lead Generation - Leads (New Objectives)

Campaign Level

A/B Testing

Yes

Yes

N/A

Campaign Budget Optimization (CBO)

Yes

Yes

N/A

Daily / Lifetime Budget

Yes

Yes

N/A

Special Ad Categories

Yes

Yes

N/A

Auction Type: Auction

Yes

Yes

N/A

Spend Limit

Yes

Yes

N/A

Ad Set Level

Dynamic Creative

Yes

Yes

N/A

Daily / Lifetime Budget

Yes

Yes

N/A

Scheduling

Yes

Yes

N/A

Creative Type

Image Ads

Yes

Yes

N/A

Link Post Ads

Yes

Yes

N/A

Video Ads

Yes

Yes

N/A

Multi-Product Ads / Carousel

Yes

Yes

N/A

Slideshow Ads

Yes

Yes

N/A

Edit Video (Trim, Crop)

No

Yes

N/A

Video Text & Logo Overlay

No

Yes

N/A

Thumbnail & CC

Yes

Yes

N/A

Dynamic Ads for Video Streaming

Yes

Yes

N/A

Creative Publish Options

Dark / Unpublished Posts

Yes

Yes

N/A

Publish Post with Campaign

Yes

No

N/A

Scheduled Posts

Yes

Yes

N/A

Creative Destination

Facebook Messenger - Generate Leads

Yes

Yes

N/A

Facebook Messenger - Advanced Setup (JSON)

No

Yes

N/A

Lead Forms

Yes

Yes

N/A

Call To Action (CTA)

Sign Up, Download, Learn More, Apply Now, Subscribe, Get Quote, Book Now, Get Offer

Yes

Yes

N/A

Lead Methods

Instant Forms

Yes

Yes

N/A

Call

No

Yes

API Limitation

Placements

Facebook (NewsFeed, Marketplace, Video Feeds, Instant Articles, In-stream Videos, Stories, Search Results)

Yes

Yes

N/A

Instagram (Feed, Stories, Explore)

Yes

Yes

N/A

Exclude Skippable Ads (only for In-stream videos)

Yes

Yes

N/A

Optimization/Charge By

Leads / Impression

Yes

Yes

N/A

Bid Strategy

Lowest Cost

Yes

Yes

N/A

Lowest Cost with Bid Cap

Yes

Yes

N/A

Cost Cap

Yes

Yes

N/A

Delivery Type

Standard

Yes

Yes

N/A

Accelerated

Yes

Yes

N/A

Dayparting

Yes

Yes

N/A

Brand Safety

Inventory Filters

Yes

Yes

N/A

Block Lists

Yes

Yes

N/A

Content Type Exclusions

No

Yes

N/A

In-Stream Topic Exclusions

No

Yes

N/A

Audience

Include/Exclude Custom/Lookalikes

Yes

Yes

N/A

Saved audiences

Yes

Yes

N/A

Include/Exclude Countries/Regions/Saved Locations* (not same as FB)

Yes

Yes

N/A

Drop Pin

Yes

Yes

N/A

People living in or recently in this location

Yes

Yes

N/A

People living in this location

Yes

Yes

N/A

People recently in this location

Yes

Yes

N/A

People traveling in this location

Yes

Yes

N/A

Age/Gender

Yes

Yes

N/A

Detailed Targeting

Yes

Yes

N/A

Languages

Yes

Yes

N/A

Connections*

(Deprecated and part of Custom/Lookalike Audience)

Yes

Yes

N/A

Specific Mobile Devices and OS

All Devices (Desktop, Mobile)

Yes

Yes

N/A

Android Device only (included/excluded, min/max OS)

Yes

Yes

N/A

iOS Device only (included/excluded, min/max OS)

Yes

Yes

N/A

Feature phone only (other)

Yes

Yes

N/A

Only when connected to WiFi

Yes

Yes

N/A

Others

Branded Content

Yes

Yes

N/A

Facebook Page at Ad Set Level

Yes

Yes

N/A

Targeting Expansion

Yes

Yes

N/A

Lead Form Creator

Yes

Yes

N/A

Catalog option at Ad Set Level

No

Yes

N/A

Dynamic Creative

Yes

Yes

N/A

Placement Asset Customization

Yes

Yes

N/A

Creative Tools in PAC Ads

No

Yes

API Limitation

Location Customization

Yes

No

API only

Conversions - Engagement(New Objective) / Sales (New Objective) / Leads (New Objective)

Campaign Level

A/B Testing

Yes

Yes

N/A

Campaign Budget Optimization (CBO)

Yes

Yes

N/A

Daily / Lifetime Budget

Yes

Yes

N/A

Special Ad Categories

Yes

Yes

N/A

Auction Type: Auction

Yes

Yes

N/A

Auction Type: R&F

Yes

Yes

N/A

Spend Limit

Yes

Yes

N/A

Ad Set Level

Dynamic Creative

Yes

Yes

N/A

Daily / Lifetime Budget

Yes

Yes

N/A

Scheduling

Yes

Yes

N/A

Ad Level

Send Traffic to Messenger, Web, App

Yes

Yes

N/A

Offer Section (available with Website Destination)

Yes

Yes

N/A

Creative Type

Image Ads

Yes

Yes

N/A

Link Post Ads

Yes

Yes

N/A

Video Ads

Yes

Yes

N/A

Multi-Product Ads / Carousel

Yes

Yes

N/A

Fill Carousel dynamically from Product Set

(not supported for Conversions Messenger)

Yes

Yes

N/A

Slideshow Ads

Yes

Yes

N/A

Collection Ads

Yes

Yes

N/A

Instant Experience (Canvas)

Yes

Yes

N/A

Product Categories Carousel

Yes

Yes

N/A

Facebook Feed Poll

No

Yes

API Limitation

IG Stories Poll

Yes

Yes

N/A

Edit Video (Trim, Crop)

No

Yes

N/A

Video Text & Logo Overlay

No

Yes

N/A

Thumbnail & CC

Yes

Yes

N/A

Dynamic Ads for Video Streaming

Yes

Yes

N/A

Existing Post

Facebook

Yes

Yes

N/A

Instagram (Image, Video)

No

Yes

N/A

Branded Content

No

Yes

API Limitation

Editing FB Existing Post (CTA, URL, PAC)

No

Yes

API Limitation

Editing IG Existing Post (CTA, URL)

No

Yes

N/A

Editing IG Existing Post (PAC)

No

Yes

N/A

Creative Publish Options

Dark / Unpublished Posts

Yes

Yes

N/A

Publish Post with Campaign

Yes

No

N/A

Scheduled Posts

Yes

Yes

N/A

Creative Destination

Canvas

Yes

Yes

N/A

Website

Yes

Yes

N/A

Facebook Messenger - Start Conversation (Test, Structured Message, Template)

No

Yes

N/A

Facebook Messenger - Generate Leads

No

Yes

N/A

Facebook Messenger - Advanced Setup (JSON)

Yes

Yes

N/A

Playable

Yes

Yes

N/A

Facebook Events

No

Yes

N/A

WhatsApp

Yes

Yes

N/A

Show Call extension on your website

No

Yes

N/A

Call To Action (CTA)

Learn More, Listen Now, Subscribe, Donate Now, Book Now, Send Message, Shop Now, Sign Up, Get Quote, Download, Request Time, Send WhatsApp Message, Get Showtimes, Play Game, Contact Us, Sell Now, Watch More, No Button, See Menu, Apply Now, Get Offer, Get Access (WhatsApp), Order Now, Start Order

Yes

Yes

N/A

Get Access (Messenger)

No

Yes

N/A

Placements

Facebook (News Feed, Instant Articles, Right Column, Stories, Marketplace, In-Stream Videos, Video Feeds, Groups Feed, Search, Reels Overlay)

Yes

Yes

N/A

Instagram (Feed, Stories, Explore, Reels, Shop)

Yes

Yes

N/A

Audience Network (In-Stream Videos, Native, Banner and Interstitial, Rewarded Videos)

Yes

Yes

N/A

Messenger (Inbox, Stories)

Yes

Yes

N/A

Exclude Skippable Ads (only for In-stream videos)

Yes

Yes

N/A

Optimization/Charge By

Impression / Impression (CPM)

Yes

Yes

N/A

Daily Unique Reach / Impression (CPM)

Yes

Yes

N/A

Link Clicks / Impressions

Yes

Yes

N/A

Link Clicks / Link Clicks (CPC)

Yes

Yes

N/A

Conversions / Impressions

Yes

Yes

N/A

App Event / Impressions (CPM) (App Engagement only)

Yes

Yes

N/A

Landing Page Views / Impression

Yes

Yes

N/A

Value

Yes

Yes

N/A

Conversation / Impressions

No

Yes

N/A

Bid Strategy

Lowest Cost

Yes

Yes

N/A

Lowest Cost with Bid Cap

Yes

Yes

N/A

Cost Cap

Yes

Yes

N/A

Minimum ROAS

Yes

Yes

N/A

Delivery Type

Standard

Yes

Yes

N/A

Accelerated

Yes

Yes

N/A

Dayparting

Yes

Yes

N/A

Brand Safety

Inventory Filters

Yes

Yes

N/A

Block Lists

Yes

Yes

N/A

Content Type Exclusions

No

Yes

N/A

In-Stream Topic Exclusions

No

Yes

N/A

Audience

Include/Exclude Custom/Lookalikes

Yes

Yes

N/A

Saved audiences

Yes

Yes

N/A

Include/Exclude Countries/Regions/Saved Locations* (not same as FB)

Yes

Yes

N/A

Drop Pin

Yes

Yes

N/A

People living in or recently in this location

Yes

Yes

N/A

People living in this location

Yes

Yes

N/A

People recently in this location

Yes

Yes

N/A

People traveling in this location

Yes

Yes

N/A

Age/Gender

Yes

Yes

N/A

Detailed Targeting

Yes

Yes

N/A

Languages

Yes

Yes

N/A

Connections*

(Deprecated and part of Custom/Lookalike Audience)

Yes

Yes

N/A

Install State

Yes

Yes

N/A

Specific Mobile Devices and OS

All Devices (Desktop, Mobile)

Yes

Yes

N/A

Android Device only (included/excluded, min/max OS)

Yes

Yes

N/A

iOS Device only (included/excluded, min/max OS)

Yes

Yes

N/A

Feature phone only (other)

Yes

Yes

N/A

Only when connected to WiFi

Yes

Yes

N/A

Others

Catalog

Yes

Yes

N/A

Branded Content

Yes

Yes

N/A

Facebook Page at Ad Variant Level

Yes

Yes

N/A

Conversion Event at Ad Set Level (Web or App)

Yes

Yes

N/A

Conversion Window (Ad Set Level)

Yes

Yes

N/A

Targeting Expansion

Yes

Yes

N/A

Offer Section

Yes

Yes

N/A

Placement Asset Customization (Website, Offer, App, and Messenger)

Yes

Yes

N/A

Creative Tools in PAC Ads

No

Yes

API Limitation

Placement Asset Customization for Carousel

No

Yes

API Limitation

Language Customization

Yes

Yes

N/A

Location Customization

Yes

Yes

API only

Dynamic Formats and Creative

No

Yes

N/A

Auto Translate Language

No

Yes

N/A

Conversions API

No

Yes

N/A

Attribution Window

1 day after clicking

Yes

Yes

N/A

7 days after clicking

Yes

Yes

N/A

1 day after clicking or viewing

Yes

Yes

N/A

7 days after clicking or 1 day after viewing

Yes

Yes

N/A

Reach - Awareness (New Objective)

Campaign Level

A/B Testing

Yes

Yes

N/A

Campaign Budget Optimization (CBO)

Yes

Yes

N/A

Daily / Lifetime Budget

Yes

Yes

N/A

Special Ad Categories

Yes

Yes

N/A

Auction Type: Auction

Yes

Yes

N/A

Auction Type: R&F

Yes

Yes

N/A

Spend Limit

Yes

Yes

N/A

Ad Set Level

Dynamic Creative

Yes

Yes

N/A

Daily / Lifetime Budget

Yes

Yes

N/A

Scheduling

Yes

Yes

N/A

Creative Type

Image Ads

Yes

Yes

N/A

Link Post Ads

Yes

Yes

N/A

Video Ads

Yes

Yes

N/A

Multi-Product Ads / Carousel

Yes

Yes

N/A

Slideshow Ads

Yes

Yes

N/A

Instant Experience (Canvas)

Yes

Yes

N/A

Facebook Feed Poll

No

Yes

API Limitation

Facebook Video Ads Poll

No

Yes

API Limitation

IG Stories Poll

Yes

Yes

N/A

Edit Video (Trim, Crop)

No

Yes

N/A

Video Text & Logo Overlay

No

Yes

N/A

Thumbnail & CC

Yes

Yes

N/A

Creative Publish Options

Dark / Unpublished Posts

Yes

Yes

N/A

Publish Post with Campaign

Yes

No

N/A

Scheduled Posts

Yes

Yes

N/A

Existing Post

Facebook

Yes

Yes

N/A

Instagram (Image, Video)

Yes

Yes

N/A

Branded Content

No

Yes

API Limitation

Editing FB Existing Post (CTA, URL, PAC)

No

Yes

API Limitation

Editing IG Existing Post (CTA, URL)

No

Yes

N/A

Editing IG Existing Post (PAC)

No

Yes

N/A

Creative Destination

Website

Yes

Yes

N/A

Canvas

Yes

Yes

N/A

Playable

Yes

Yes

N/A

Call To Action (CTA)

Apply Now, Book Now, Learn More, Request Time, Contact Us, Download, See Menu, Shop Now, Sign Up, Watch More, No Button, Get Showtime, Send Message, Subscribe, Call Now, Get Directions, Save, Get Quote, Listen Now, Send WhatsApp Message

Yes

Request Time is available in Sprinklr and not in Native

Yes

N/A

Sell Now

No

Yes

N/A

Placements

Facebook (NewsFeed, Instant Articles, In-stream Videos, Video Feeds, Marketplace, Stories, Groups Feed, Search)

Yes

Yes

N/A

Instagram (Feed, Stories, Explore, Reels)

Yes

Yes

N/A

Instagram in-stream videos

No

Yes

API Limitation

Audience Network (In-stream Videos, Native, Banner, and Interstitial)

Yes

Yes

N/A

Messenger (Messenger Stories)

Yes

Yes

N/A

Exclude Skippable Ads (only for In-stream videos)

Yes

Yes

N/A

Optimization/Charge By

Impression / Impression (CPM)

Yes

Yes

N/A

Reach / Impression

Yes

Yes

N/A

Bid Strategy

Lowest Cost

Yes

Yes

N/A

Lowest Cost with Bid Cap

Yes

Yes

N/A

Delivery Type

Standard

Yes

Yes

N/A

Accelerated

Yes

Yes

N/A

Dayparting

Yes

Yes

N/A

Brand Safety

Inventory Filters

Yes

Yes

N/A

Block Lists

Yes

Yes

N/A

Content Type Exclusions

No

Yes

N/A

In-Stream Topic Exclusions

No

Yes

N/A

Audience

Include/Exclude Custom/Lookalikes

Yes

Yes

N/A

Saved audiences

Yes

Yes

N/A

Include/Exclude Countries/Regions/Saved Locations* (not same as FB)

Yes

Yes

N/A

Drop Pin

Yes

Yes

N/A

People living in or recently in this location

Yes

Yes

N/A

People living in this location

Yes

Yes

N/A

People recently in this location

Yes

Yes

N/A

People traveling in this location

Yes

Yes

N/A

Age/Gender

Yes

Yes

N/A

Detailed Targeting

Yes

Yes

N/A

Languages

Yes

Yes

N/A

Connections*

(Deprecated and part of Custom/Lookalike Audience)

Yes

Yes

N/A

Specific Mobile Devices and OS

All Devices (Desktop, Mobile)

Yes

Yes

N/A

Android Device only (included/excluded, min/max OS)

Yes

Yes

N/A

iOS Device only (included/excluded, min/max OS)

Yes

Yes

N/A

Feature phone only (other)

Yes

Yes

N/A

Only when connected to WiFi

Yes

Yes

N/A

Others

Branded Content

Yes

Yes

N/A

Placement Asset Customization

Yes

Yes

N/A

Creative Tools in PAC Ads

No

Yes

API Limitation

Placement Asset Customization for Carousel

No

Yes

N/A

Language Customization

Yes

Yes

N/A

Location Customization

Yes

No

API only

Auto Translate Language

No

Yes

N/A

Catalog Sales - Sales (New Objective)

Campaign Level

A/B Testing

Yes

Yes

N/A

Campaign Budget Optimization (CBO)

Yes

Yes

N/A

Daily / Lifetime Budget

Yes

Yes

N/A

Special Ad Categories

Yes

Yes

N/A

Auction Type: Auction

Yes

Yes

N/A

Spend Limit

Yes

Yes

N/A

Ad Set Level

Daily / Lifetime Budget

Yes

Yes

N/A

Scheduling

Yes

Yes

N/A

Creative Type

Image Ads

Yes

Yes

N/A

Video Ads

Yes

Yes

N/A

Multi-Product Ads / Carousel

Yes

Yes

N/A

Fill Carousel dynamically from Product Set

Yes

Yes

N/A

Slideshow Ads

Yes

Yes

N/A

Collection Ads

Yes

Yes

N/A

Instant Experience (Canvas)

Yes

Yes

N/A

Product Categories Carousel

No

Yes

N/A

Dynamic Template

Yes

Yes

N/A

Dynamic Ads for Video Streaming

Yes

Yes

N/A

Creative Publish Options

Dark / Unpublished Posts

Yes

Yes

N/A

Publish Post with Campaign

Yes

No

N/A

Scheduled Posts

Yes

Yes

N/A

Creative Destination

Canvas

Yes

Yes

N/A

Website

Yes

Yes

N/A

App Store (Deeplink)

Yes

Yes

N/A

Call To Action (CTA)

No Button, Book Now, Download, Learn More, Open Link, Shop Now, Sign Up, Subscribe, Get Showtime, Donate now, Listen now

Yes

Yes

N/A

Placements

Facebook (Video Feeds, News Feed, Right Column, Instant Articles, Marketplace, In-Stream Videos, Stories, Search Results)

Yes

Yes

N/A

Instagram (Feed, Stories, Explore, Shop)

Yes

Yes

N/A

Audience Network (Native, Banner, and Interstitial)

Yes

Yes

N/A

Messenger (Inbox)

Yes

Yes

N/A

Exclude Skippable Ads (only for In-stream videos)

Yes

Yes

N/A

Optimization/Charge By

Link Clicks / Link Click (CPC)

Yes

Yes

N/A

Link Clicks / Impression (CPM)

Yes

Yes

N/A

Impressions / Impression (CPM)

Yes

Yes

N/A

Conversion / Impression

Yes

Yes

N/A

Value

Yes

Yes

N/A

Bid Strategy

Lowest Cost

Yes

Yes

N/A

Lowest Cost with Bid Cap

Yes

Yes

N/A

Cost Cap

Yes

Yes

N/A

Minimum ROAS

Yes

Yes

N/A

Delivery Type

Standard

Yes

Yes

N/A

Accelerated

Yes

Yes

N/A

Dayparting

Yes

Yes

N/A

Brand Safety

Inventory Filters

Yes

Yes

N/A

Block Lists

Yes

Yes

N/A

Content Type Exclusions

No

Yes

N/A

In-Stream Topic Exclusions

No

Yes

N/A

Audience

Include/Exclude Custom/Lookalikes

Yes

Yes

N/A

Saved audiences

Yes

Yes

N/A

Include/Exclude Countries/Regions/Saved Locations* (not same as FB)

Yes

Yes

N/A

Drop Pin

Yes

Yes

N/A

People living in or recently in this location

Yes

Yes

N/A

People living in this location

Yes

Yes

N/A

People recently in this location

Yes

Yes

N/A

People traveling in this location

Yes

Yes

N/A

Age/Gender

Yes

Yes

N/A

Detailed Targeting

Yes

Yes

N/A

Languages

Yes

Yes

N/A

Connections*

(Deprecated and part of Custom/Lookalike Audience)

Yes

Yes

N/A

Retargeting Audience

Yes

Yes

N/A

Specific Mobile Devices and OS

All Devices (Desktop, Mobile)

Yes

Yes

N/A

Android Device only (included/excluded, min/max OS)

Yes

Yes

N/A

iOS Device only (included/excluded, min/max OS)

Yes

Yes

N/A

Feature phone only (other)

Yes

Yes

N/A

Only when connected to WiFi

Yes

Yes

N/A

Others

Catalog

Yes

Yes

N/A

Language Customization

Yes

Yes

N/A

Dynamic Formats and Creative

No

Yes

N/A

Auto Translate Language

No

Yes

N/A

Attribution Window

1 day after clicking

Yes

Yes

N/A

7 days after clicking

Yes

Yes

N/A

1 day after clicking or viewing

Yes

Yes

N/A

7 days after clicking or 1 day after viewing

Yes

Yes

N/A

Traffic - Traffic (New Objective)

Campaign Level

A/B Testing

Yes

Yes

N/A

Campaign Budget Optimization (CBO)

Yes

Yes

N/A

Daily / Lifetime Budget

Yes

Yes

N/A

Special Ad Categories

Yes

Yes

N/A

Auction Type: Auction

Yes

Yes

N/A

Auction Type: R&F

Yes

Yes

N/A

Spend Limit

Yes

Yes

N/A

Ad Set Level

Dynamic Creative

Yes

Yes

N/A

Daily / Lifetime Budget

Yes

Yes

N/A

Scheduling

Yes

Yes

N/A

Ad Level

Send Traffic to Messenger, Web, App

Yes

Yes

N/A

Offer Section (available with Website Destination)

Yes

Yes

N/A

Creative Type

Image Ads

Yes

Yes

N/A

Link Post Ads

Yes

Yes

N/A

Video Ads

Yes

Yes

N/A

Multi-Product Ads / Carousel

Yes

Yes

N/A

Fill Carousel dynamically from Product Set

(Website, App)

Yes

Yes

N/A

Product Categories Carousel

No

Yes

N/A

Slideshow Ads

Yes

Yes

N/A

Collection Ads

(Website, Messenger)

Yes

Yes

N/A

Facebook Feed Poll

No

Yes

API Limitation

Facebook Video Ads Poll

No

Yes

API Limitation

IG Stories Poll

Yes

Yes

N/A

Edit Video (Trim, Crop)

No

Yes

N/A

Video Text & Logo Overlay

No

Yes

N/A

Thumbnail & CC

Yes

Yes

N/A

Dynamic Ads for Video Streaming

Yes

Yes

N/A

Existing Post

Facebook

Yes

Yes

N/A

Instagram (Image, Video)

No

Yes

API Limitation

Branded Content

No

Yes

API Limitation

Editing FB Existing Post (CTA, URL, PAC)

No

Yes

API Limitation

Editing IG Existing Post (CTA, URL)

No

Yes

N/A

Editing IG Existing Post (PAC)

No

Yes

N/A

Creative Publish Options

Dark / Unpublished Posts

Yes

Yes

N/A

Publish Post with Campaign

Yes

Yes

N/A

Scheduled Posts

Yes

Yes

N/A

Creative Destination

Website

(Website, App)

Yes

Yes

N/A

Facebook Messenger - Start Conversation (Test, Structured Message, Template)

Yes

Yes

N/A

Facebook Messenger - Generate Leads

No

Yes

N/A

Facebook Messenger - Advanced Setup (JSON)

No

Yes

N/A

Canvas

(Website, App)

Yes

Yes

N/A

Playable

(Website, App)

Yes

Yes

N/A

Facebook Event

No

Yes

N/A

Phone Call

No

Yes

N/A

WhatsApp

Yes

Yes

N/A

Show Call extension on your website

No

Yes

N/A

Call To Action (CTA)

Learn More, Listen Now, Subscribe, Donate Now, Book Now, Send Message, Shop Now, Sign Up, Get Quote, Get Access, Download, Request Time, Send WhatsApp Message, Get Showtimes, Play Games, Contact Us, Sell Now, Watch More, No Button, See Menu, Apply Now, Get Offer

Yes

Yes

N/A

Sell Now, Get Access

(Offer, Messenger)

No

Yes

N/A

Placements

Facebook (News Feed, Right Column, Instant Articles, Marketplace, Stories, Video Feeds, Groups Feed, Search Results, In-stream Videos, Right Column, Reels Overlay)

Yes

Yes

N/A

Instagram (Feed, Stories, Explore, Reels, Shop)

Yes

Yes

N/A

Audience Network (Rewarded Videos, Native, Banner, and Interstitial)

Yes

Yes

N/A

Messenger (Inbox, Stories)

Yes

Yes

N/A

Exclude Skippable Ads (only for In-stream videos)

Yes

Yes

N/A

Optimization/Charge By

Link Clicks / Link Click (CPC)

Yes

Yes

N/A

Link Clicks / Impression (CPM)

Yes

Yes

N/A

Impressions / Impression (CPM)

Yes

Yes

N/A

Landing Page Views / Impression

Yes

Yes

N/A

Daily Unique Reach / Impression (CPM)

Yes

Yes

N/A

Bid Strategy

Lowest Cost

Yes

Yes

N/A

Lowest Cost with Bid Cap

Yes

Yes

N/A

Cost Cap

Yes

Yes

N/A

Delivery Type

Standard

Yes

Yes

N/A

Accelerated

Yes

Yes

N/A

Dayparting

Yes

Yes

N/A

Brand Safety

Inventory Filters

Yes

Yes

N/A

Block Lists

Yes

Yes

N/A

Content Type Exclusions

No

Yes

N/A

In-Stream Topic Exclusions

No

Yes

N/A

Audience

Include/Exclude Custom/Lookalikes

Yes

Yes

N/A

Saved audiences

Yes

Yes

N/A

Include/Exclude Countries/Regions/Saved Locations* (not same as FB)

Yes

Yes

N/A

Drop Pin

Yes

Yes

N/A

People living in or recently in this location

Yes

Yes

N/A

People living in this location

Yes

Yes

N/A

People recently in this location

Yes

Yes

N/A

People traveling in this location

Yes

Yes

N/A

Age/Gender

Yes

Yes

N/A

Detailed Targeting

Yes

Yes

N/A

Languages

Yes

Yes

N/A

Connections*

(Deprecated and part of Custom/Lookalike Audience)

Yes

Yes

N/A

Specific Mobile Devices and OS

All Devices (Desktop, Mobile)

Yes

Yes

N/A

Android Device only (included/excluded, min/max OS)

Yes

Yes

N/A

iOS Device only (included/excluded, min/max OS)

Yes

Yes

N/A

Feature phone only (other)

Yes

Yes

N/A

Only when connected to WiFi

Yes

Yes

N/A

Others

Placement Asset Customization

(Website, App)

Yes

Yes

N/A

Creative Tools in PAC Ads

No

Yes

API Limitation

Placement Asset Customization for Carousel

No

Yes

N/A

Language Customization

(Website, App)

Yes

Yes

N/A

Location Customization

Yes

No

API only

Branded Content

Yes

Yes

N/A

Dynamic Formats and Creative

No

Yes

N/A

Auto Translate Language

No

Yes

N/A

Creative Functionality

Carousel - Create Cards automatically from Product in Website

Enter a destination URL to a webpage that contains products. The URL will be scraped for images that can be copied over to create cards for your carousel.

No

Yes

N/A

Catalog

(Website, App)

Yes

Yes

N/A

Store Visits - Awareness (New Objectives)

Campaign Level

Campaign Budget Optimization (CBO)

Yes

Yes

N/A

Daily / Lifetime Budget

Yes

Yes

N/A

Special Ad Categories

Yes

Yes

N/A

Auction Type: Auction

Yes

Yes

N/A

Spend Limit

Yes

Yes

N/A

Ad Set Level

Daily / Lifetime Budget

Yes

Yes

N/A

Scheduling

Yes

Yes

N/A

Creative Type

Image Ads

Yes

Yes

N/A

Video Ads

Yes

Yes

N/A

Multi-Product Ads / Carousel

Yes

Yes

N/A

Slideshow Ads

Yes

Yes

N/A

Instant Experience (Canvas)

Yes

Yes

N/A

Fill Carousel Dynamically from Product Set

Yes

Yes

N/A

Product Categories Carousel

No

Yes

N/A

Edit Video (Trim, Crop)

No

Yes

N/A

Video Text & Logo Overlay

No

Yes

N/A

Thumbnail & CC

Yes

Yes

N/A

Creative Publish Options

Dark / Unpublished Posts

Yes

Yes

N/A

Publish Post with Campaign

Yes

Yes

N/A

Scheduled Posts

Yes

Yes

N/A

Attribution Window

1 day after clicking

Yes

Yes

N/A

7 days after clicking

Yes

Yes

N/A

1 day after clicking or viewing

Yes

Yes

N/A

7 days after clicking or 1 day after viewing

Yes

Yes

N/A

Creative Destination

Page

Yes

Yes

N/A

Store Locator

Yes

Yes

N/A

Open in Map

Yes

Yes

N/A

Website

Yes

Yes

N/A

Facebook Messenger - Generate Leads

No

Yes

N/A

Facebook Messenger - Advanced Setup (JSON)

No

Yes

N/A

App Store

No

Yes

N/A

Call To Action (CTA)

Learn More, No Button, Shop Now, Order Now, Call Now

Yes

Yes

N/A

Placements

Facebook (News Feed, Marketplace, Stories)

Yes

Yes

N/A

Instagram (Feed, Stories)

Yes

Yes

N/A

Optimization/Charge By

Daily Unique Reach / Impression (CPM)

Yes

Yes

N/A

Store Visits / Impression

Yes

Yes

N/A

Bid Strategy

Lowest Cost

Yes

Yes

N/A

Lowest Cost with Bid Cap

Yes

Yes

N/A

Delivery Type

Standard

Yes

Yes

N/A

Accelerated

Yes

Yes

N/A

Dayparting

Yes

Yes

N/A

Brand Safety

Inventory Filters

Yes

Yes

N/A

Block Lists

Yes

Yes

N/A

Content Type Exclusions

No

Yes

N/A

In-Stream Topic Exclusions

No

Yes

N/A

Audience

Include/Exclude Custom/Lookalikes

Yes

Yes

N/A

Saved audiences

Yes

Yes

N/A

Include/Exclude Countries/Regions/Saved Locations* (not same as FB)

Yes

Yes

N/A

Drop Pin

Yes

Yes

N/A

People living in or recently in this location

Yes

Yes

N/A

People living in this location

Yes

Yes

N/A

People recently in this location

Yes

Yes

N/A

People traveling in this location

Yes

Yes

N/A

Age/Gender

Yes

Yes

N/A

Detailed Targeting

Yes

Yes

N/A

Languages

Yes

Yes

N/A

Connections*

(Deprecated and part of Custom/Lookalike Audience)

Yes

Yes

N/A

Retargeting Audience

Yes

Yes

N/A

Store Sets

Yes

Yes

N/A

Targeting Large Store Sets with less than a 5 Mile Radius

No

You will need to either decrease the number of locations or increase the radius.

Yes

API Limitation

Specific Mobile Devices and OS

All Devices (Desktop, Mobile)

Yes

Yes

N/A

Android Device only (included/excluded, min/max OS)

Yes

Yes

N/A

iOS Device only (included/excluded, min/max OS)

Yes

Yes

N/A

Feature phone only (other)

Yes

Yes

N/A

Only when connected to WiFi

Yes

Yes

N/A

Others

Catalog

Yes

Yes

N/A

Messages - Engagement (New Objective)

Campaign Level

A/B Testing

Yes

Yes

N/A

Campaign Budget Optimization (CBO)

Yes

Yes

N/A

Daily / Lifetime Budget

Yes

Yes

N/A

Special Ad Categories

Yes

Yes

N/A

Auction Type: Auction

Yes

Yes

N/A

Spend Limit

Yes

Yes

N/A

Ad Set Level

Daily / Lifetime Budget

Yes

Yes

N/A

Scheduling

Yes

Yes

N/A

Creative Type

Image Ads (CTM)

Yes

Yes

N/A

Video Ads (CTM)

Yes

Yes

N/A

Link (CTM)

Yes

Yes

N/A

Multi-Product Ads / Carousel (CTM)

Yes

Yes

N/A

Slideshow Ads (CTM)

Yes

Yes

N/A

Text (SM)

Yes

Yes

N/A

Text with Image (SM)

Yes

Yes

N/A

Edit Video (Trim, Crop)

No

Yes

N/A

Video Text & Logo Overlay

No

Yes

N/A

Thumbnail & CC

Yes

Yes

N/A

Creative Publish Options

Dark / Unpublished Posts

Yes

Yes

N/A

Publish Post with Campaign

Yes

No

N/A

Scheduled Posts

Yes

Yes

N/A

Ad Type

Click to Messenger (CTM)

Yes

Yes

N/A

Sponsored Message (SM)

Yes

Yes

N/A

Instagram Direct

No

Yes

N/A

Creative Destination

Facebook Messenger - Start Conversation (Test, Structured Message, Template)

Yes

Yes

N/A

Facebook Messenger - Generate Leads

(Sponsored Message)

Yes

Yes

N/A

Facebook Messenger - Advanced Setup (JSON)

No

Yes

N/A

Send people to chat with another page

No

Yes

N/A

CTA (CTM)

Sign Up, Apply Now, Book Now, Contact Us, Donate Now, Get Quote, Learn More, Send Message, Shop Now, Subscribe

Yes

Yes

N/A

Creative Previews

Messenger Inbox (Ad view, Expanded View)

Yes

Yes

N/A

Messenger Conversation

Yes

Yes

N/A

Optimization/Charge By

Impression / Impression (CPM)

Yes

Yes

N/A

Conversion / Impression

Yes

Yes

N/A

Link Click / Link Click (CPC)

No

Yes

N/A

Link Clicks / Impression (CPM)

No

Yes

N/A

Leads / Impressions

No

Yes

N/A

Bid Strategy

Lowest Cost

Yes

Yes

N/A

Lowest Cost with Bid Cap

Yes

Yes

N/A

Delivery Type

Standard

Yes

Yes

N/A

Accelerated

Yes

Yes

N/A

Dayparting

Yes

Yes

N/A

Brand Safety

Inventory Filters

Yes

Yes

N/A

Block Lists

Yes

Yes

N/A

Content Type Exclusions

No

Yes

N/A

In-Stream Topic Exclusions

No

Yes

N/A

Audience

Include/Exclude Custom/Lookalikes

Yes

Yes

N/A

Saved audiences

Yes

Yes

N/A

Include/Exclude Countries/Regions/Saved Locations* (not same as FB)

Yes

Yes

N/A

Drop Pin

Yes

Yes

N/A

People living in or recently in this location

Yes

Yes

N/A

People living in this location

Yes

Yes

N/A

People recently in this location

Yes

Yes

N/A

People traveling in this location

Yes

Yes

N/A

Age/Gender

Yes

Yes

N/A

Detailed Targeting

Yes

Yes

N/A

Languages

Yes

Yes

N/A

Connections*

(Deprecated and part of Custom/Lookalike Audience)

Yes

Yes

N/A

Retargeting Audience

Yes

Yes

N/A

Store Sets

Yes

Yes

N/A

Targeting Large Store Sets with less than a 5 Mile Radius

No

You will need to either decrease the number of locations or increase the radius.

Yes

API Limitation

Specific Mobile Devices and OS

All Devices (Desktop, Mobile)

Yes

Yes

N/A

Android Device only (included/excluded, min/max OS)

Yes

Yes

N/A

iOS Device only (included/excluded, min/max OS)

Yes

Yes

N/A

Feature phone only (other)

Yes

Yes

N/A

Only when connected to WiFi

Yes

Yes

N/A

Others

Page at Ad Variant Level

Yes

Yes

Not in the case of Sponsored Message (SM)

N/A

Message Creation - Add User's Name

No

Yes

N/A

Message Creation - JSON

No

Yes

N/A

Message Creation - FAQ

No

Yes

N/A

Existing Post

Facebook

Yes

Yes

N/A

Instagram (Image, Video)

No

Yes

N/A

Branded Content

No

Yes

API Limitation

Editing FB Existing Post (CTA, URL, PAC)

No

Yes

API Limitation

Editing IG Existing Post (CTA, URL)

No

Yes

N/A

Editing IG Existing Post (PAC)

No

Yes

N/A

Others

Estimated Daily Results

No

Yes

API Limitation

Boost Facebook Posts

Yes

Yes

N/A

Boost Instagram Posts

Yes

Yes

N/A

Boost Instagram Carousels

Yes

Yes

API Limitation

Boost Instagram Shopping Posts

No

Yes

API Limitation

Boost Instagram Reels

Yes

Yes

N/A

Branded Content for Instagram

Yes

Yes

N/A

Tag Brands in PAC Ads

No

Yes

API Limitation

Dynamic Creative: Optimize creative for each person

Yes

Yes

API Limitation

Instagram Story Preview

No

Yes

API Limitation

Instagram Stories Background Colour (Including Videos and Photos)

Yes

Yes

N/A

Creative Insights

No

Yes

N/A

Conversion Tracking

No

Yes

N/A

Instagram Stories Interactive Ads

Yes

Yes (Beta)

N/A

Ad scheduling when Budget Optimization On

Yes

Yes

N/A

Accelerated Delivery when Budget Optimization On

Yes

Yes

N/A

Budget Optimization change after Campaign Setup

No

Yes

N/A

Special Ad Category

Yes

Yes

N/A

Ad Images/GIFs Alt Text

Yes

Yes

N/A

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