LINE Advertising Parity
Updated
The article explains the objective-wise parity currently in Sprinklr. The first column talks about the feature, the second column mentions if the feature is present in Sprinklr, the third column mentions if the feature is present in the native Ads Manager, and the fourth column clarifies whether or not if the parity is due to an API limitation.
Feature | Sprinklr | Native | API Limitation |
Objective | |||
App Engagement | Yes | Yes | N/A |
App Installs | Yes | Yes | N/A |
Website Conversions | Yes | Yes | N/A |
Website Visits (Traffic) | Yes | Yes | N/A |
Gain Friends | Yes | No | N/A |
Video Views | No (Reporting Only) | No | N/A |
Reach | No (Reporting Only) | No | N/A |
Ad Types | |||
Video Ad Post | Yes | Yes | N/A |
Image Ad Post | Yes | Yes | N/A |
Carousel Post | No (Reporting Only) | No | N/A |
Animated Image Ad Post | No (Reporting Only) | No | N/A |
Placement | |||
Line News | Yes | Yes | N/A |
Line Ads Network | No | Yes | N/A |
Bidding | |||
Configure automatically to max clicks | Yes | Yes | N/A |
Clicks, pay for clicks | Yes | Yes | N/A |
Impressions, pay for impressions | Yes | Yes | N/A |
Functionality | |||
Approval Paths | Yes | No | N/A |
Custom Properties | Yes | No | N/A |
Bulk Import/Export | Yes | Yes | N/A |
Day Parting (Scheduling) | Yes | No | N/A |
Campaign Tags | Yes | No | N/A |
Saved Audiences (SAM) (Save in Ads Composer) | Yes | No | N/A |
Cloning | Yes | No | N/A |
Quick Ad Publish | Yes | No | N/A |
Plus Button | Yes | No | N/A |
Tracking Pixels | No | Yes | N/A |
Website Visitors Re-targeting Audiences | Yes | Yes | N/A |
Rules Engine (Optimization + Automation) | Yes | Yes | N/A |
Audit Trail | Yes | No | N/A |
Customized Columns | Yes | No | N/A |
Macros (Bulk Changes) | Yes | No | N/A |
Automated Naming Convention | Yes | No | N/A |
Ad Preview | |||
Line News | Yes | Yes | N/A |
Budget | |||
Monthly Spend Cap (Campaign) | Yes | Yes | N/A |
Total Spend Cap (Campaign) | Yes | Yes | N/A |
Daily Budget (Ad Set) | Yes | Yes | N/A |
Schedule | |||
Run Ads Continuously | Yes | Yes | N/A |
Start and End Date | Yes | Yes | N/A |
Day Parting | Yes | No | N/A |
Targeting | |||
Include Custom Audience | Yes | Yes | N/A |
Exclude Custom Audience | Yes | Yes | N/A |
Include Regions | Yes | Yes | N/A |
Location - Country | Yes Japan by Default | Yes Japan by Default | N/A
|
Bulk Regions | Yes | No | N/A |
Gender | Yes | Yes | N/A |
Age | Yes | Yes | N/A |
Interests | Yes | Yes | N/A |
Install Rate Target people who have installed your mobile app. | No
| Yes
| N/A
|
Mobile Devices - All Mobile Devices | Yes | Yes | N/A |
Mobile Devices - Android Devices Only | Yes | Yes | N/A |
Mobile Devices - iOS Devices | Yes | Yes | N/A |
OS Versions - Min - Max (Optional) | Yes | Yes | N/A |
Custom Audiences Create | No | Yes | API Limitation |
Mobile Devices | Yes | Yes | N/A |
Lookalike Audiences | Yes | Yes | N/A |
Mobile App Custom Audiences Creation | No | Yes | API Limitation |
Website Custom Audiences Creation | No | Yes | API Limitation |
Offline Custom Audiences Creation | No | Yes | API Limitation |
Tracking | |||
Google Analytics | Yes | Yes | N/A |
Mobile App Events Tracking | Yes | No | N/A |