LinkedIn Advertising Parity

Updated

7 months ago

Learn about Sprinklr's capabilities on LinkedIn advertising that are at par and even better than you can get on the native platform.

Last reviewed: 19th April 2024

Last updated: 19th April 2024

Note:

The last reviewed date denotes when the article was reviewed for any changes.
The last updated date denotes when the article was updated with the latest changes. This can be the same or different from the last reviewed date depending on whether there were any recent changes.
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- Table of Contents menu to navigate to the advertising funnel, and
- Ad Objective tabs to view the capabilities for that objective.

Feature

Sprinklr

Native

API Limitation

Objectives

Ad Types

Targeting

Forecasts	No	Yes	N/A
Locations	Yes	Yes	N/A
Languages	Yes	Yes	N/A
Audience Attributes (Company, Demographics, Education, Job Experience, Industry, Interests and Traits)	Yes	Yes	N/A
Audience Expansion	Yes	Yes	N/A
LinkedIn Audience Network	Yes	Yes	N/A
Exclude categories from LinkedIn Audience Network	Yes	Yes	N/A
Block Lists	Yes	Yes	N/A
Flexible Targeting (AND / OR)	Yes	Yes	N/A
Video Retargeting Audience	Yes	Yes	N/A
Website Retargeting Audience	Yes	Yes	N/A
Lead Form Re-targeting Audience	Yes	Yes	N/A
Lookalike Audience Creation	Yes (Creation is not supported)	Yes (Creation is not supported)	N/A
Retargeting Audiences for Company Pages	Yes	Yes	N/A
Retargeting Audiences for Company Events	Yes (Creation is not supported)	Yes	API Limitation
Retargeting Audiences for CRM Lists	Yes	Yes	N/A
Retargeting Audiences for Link Clicks	No	Yes	N/A
Retargeting Audiences for Live Video	No	Yes	N/A

Creative Options

Others

Create Video Thumbnails	No	Yes	N/A
Target Cost Bidding	Yes	Yes	N/A
Square/Vertical Video Ads	Yes	Yes	N/A
Stories Ads	No	Yes (Beta)	N/A
Ability to initiate test Inmail	Yes	Yes	N/A
Ability to use the company as a sender for InMail ads (Note for users looking to send Inmail via a company and haven't previously done so: The Company sender type is only available for those who have their company sender set up by their LinkedIn representatives. For more information on the sender permissions, see Sponsored Messaging Sender Permissions.)	Yes (If members have opted to block third-party API access in their LinkedIn Profiles (controlled within <Privacy Settings>: Settings > Privacy > Visibility > Profile visibility off LinkedIn), these private members will show up as a blank option in Sprinklr as we do not receive any details (first/last name) via the API.)	Yes	N/A
Add Private Inmail Senders	No	Yes	API Limitation
Ability to promote LinkedIn Organic Video Posts	Yes	Yes	N/A
Ability to edit existing image/video posts	Yes (Text, URL)	Yes	N/A
Reporting on Custom Conversions	Yes	Yes	N/A
LAN Block List Support	Yes	Yes	N/A
Ability to set only Lifetime Budgets	Yes	Yes	N/A
Ability to enable/disable comments on threads	No	Yes	N/A
Ability to specify synchronous upload when creating a post with an image	No	Yes	N/A
Ad Images/GIFs Alt Text	Yes	Yes	N/A
Create and Manage Conversions	No	Yes	N/A

Brand Awareness

Website Visits

Engagement

Video Views

Lead Generation

Website Conversions

Job Applicants

Select Existing Creative	Yes	Yes	N/A
Lead Form Creation	Yes	Yes	N/A