Pinterest Advertising Parity
Updated
Learn about Sprinklr's capabilities on Pinterest advertising that are at par and even better than you can get on the native platform.
Last reviewed: 2nd April 2024
Last updated: 21st May 2024
Notes:
The last reviewed date denotes when the article was reviewed for any changes.
The last updated date denotes when the article was updated with the latest changes. This can be the same or different from the last reviewed date depending on whether there were any recent changes.
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Ad Objective tabs to view the capabilities for that objective.
Feature | Sprinklr | Native | API Limitation |
Overall | |||
Objective | |||
Search Ads | No | Yes | API Limitation |
Catalog Sales | Yes | Yes | N/A |
Brand Awareness | Yes | Yes | N/A |
Consideration | Yes | Yes | N/A |
Video Views | Yes | Yes | N/A |
Conversions | Yes | Yes | N/A |
Ad Types | |||
Pin (Board Promoted Object) | Yes | Yes | N/A |
Promoted Video | Yes | Yes | N/A |
Pinterest Premiere | No (This is a managed service and Pinterest reps should be handling the setup and execution of the campaign. Advertisers interested in Premiere should coordinate with their Pinterest reps to facilitate.) | Yes | API Limitation |
Removable Pins | Yes | Yes | API only |
Collection Ads | Yes | Yes | N/A |
Product Tagging | No | Yes | Limited API (Beta) |
Idea Ads | Yes | Yes | N/A |
Lead Ads | No | Yes (Beta) | Limited API (Beta) |
Bidding | |||
Target CPM rate | Yes (Brand Awareness) | Yes | N/A |
Maximum Cost per view | Yes (Video Views) | Yes | N/A |
Maximum CPC | Yes (Consideration, Catalog Sales) | Yes | N/A |
Target Average cost per action | Yes (Conversions, Catalog Sales) | Yes | N/A |
Automatic Bidding | Yes | Yes | N/A |
Functionality | |||
Approval Paths | Yes | Yes | N/A |
Custom Properties | Yes | Yes | N/A |
Bulk Import/Export | Yes | Yes | N/A |
Dayparting (Scheduling) | Yes | No | N/A |
Campaign Tags | Yes | Yes | N/A |
Cloning | Yes | Yes | N/A |
Rule Engine (Optimization + Automation) | Yes | Yes | N/A |
Ad account history | Yes | Yes | N/A |
Entity History | Yes | No | N/A |
Customized Columns ("+" button) | Yes | Yes | N/A |
Organic Boosting | Yes | Yes | N/A |
Macros (Bulk editor) | Yes | Yes | N/A |
Automated Naming Convention | Yes | Yes | N/A |
Auto Boost | Yes | No | N/A |
One Click Ad Buy | Yes | Yes | N/A |
Tracking Pixels Creation | No | Yes | N/A |
Tracking Pixels Manage | Yes | Yes | N/A |
Saved Audiences (SAM) | Yes | Yes | N/A |
Website Custom Audiences | Yes | Yes | N/A |
Custom Audience Reach Estimate | No | Yes | API Limitation |
Pinterest IO | Yes | Yes | N/A |
Engagement Audiences | Yes | Yes | N/A |
3rd Party Tracking | |||
3rd Party Tracking | Yes | Yes | N/A |
Targeting | |||
Interest | Yes | Yes | N/A |
Audiences | Yes | Yes | N/A |
Gender | Yes | Yes | N/A |
Language | Yes | Yes | N/A |
Country | Yes | Yes | N/A |
Postal/Zip Code | Yes | Yes | N/A |
Device | Yes | Yes | N/A |
ID-Based Interests | No | Yes | API Limitation |
Placement Targeting | Yes | Yes | N/A |
Keyword Level Bidding | No | Yes | API Limitation |
Keyword: Phrase, Exact, and Negative Match | Yes | Yes | N/A |
Keyword: Add all results | No | Yes | N/A |
Keyword: See more suggestions | No | Yes | N/A |
Visitor Retargeting | Yes | Yes | N/A |
Engagement Targeting | Yes | Yes | N/A |
Audience Management (Customer List [Email, MAID], Visitor [Pixel v2], Lookalikes) | Yes | Yes | N/A |
Suggested/Related Keywords | Yes | Yes | N/A |
Targeting Expansion | Yes | Yes | N/A |
Audience Reach Estimate | No | Yes | API Limitation |
Budget & Schedule | |||
Pacing | Yes | Yes | N/A |
Daily Budget | Yes | Yes | N/A |
Lifetime Budget | Yes | Yes | N/A |
Ad group Budget | Yes (Video Views Only) | Yes | N/A |
Others | |||
Image/GIF Pins Alt Text | Yes | Yes | N/A |
Consideration | |||
Targeting | |||
ID-Based Interests | No | Yes | API Limitation |
Ad Group Tracking URLs | No | Yes | N/A |
Creative Type | |||
Image | Yes | Yes | N/A |
Video | Yes | Yes | N/A |
Carousel | Yes | Yes | N/A |
Collections | No (Creation is API limitation) | Yes | N/A |
Creative Fields | |||
Title | Yes | Yes | N/A |
Asset | Yes | Yes | N/A |
Description | Yes | Yes | N/A |
Schedule Pin | Yes | Yes | N/A |
Destination URL | Yes | Yes | N/A |
Dynamic creative enhancements for standard ads | No | Yes | API Limitation |
Brand Awareness | |||
Targeting | |||
ID-Based Interests | No | Yes | API Limitation |
Ad Group Tracking URLs | No | Yes | N/A |
Budget & Schedule | |||
Ad Set Frequency Target (Monthly/Weekly) | Yes | Yes | N/A |
Creative Type | |||
Image | Yes | Yes | N/A |
Video | Yes | Yes | N/A |
Carousel | Yes | Yes | N/A |
Collections | No | Yes | N/A |
Max Video | Yes | Yes | N/A |
Creative Options | |||
Title | Yes | Yes | N/A |
Asset | Yes | Yes | N/A |
Description | Yes | Yes | N/A |
Schedule Pin | Yes | Yes | N/A |
Destination URL | Yes | Yes | N/A |
Video Views | |||
Targeting | |||
ID-Based Interests | No | Yes | API Limitation |
Ad Group Tracking URLs | No | Yes | N/A |
Creative Type | |||
Video | Yes | Yes | N/A |
Max Video | Yes | Yes | N/A |
Creative Options | |||
Title | Yes | Yes | N/A |
Asset | Yes | Yes | N/A |
Description | Yes | Yes | N/A |
Schedule Pin | Yes | Yes | N/A |
Destination URL | Yes | Yes | N/A |
Conversion | |||
Targeting | |||
ID-Based Interests | No | Yes | API Limitation |
Ad Group Tracking URLs | No | Yes | N/A |
Creative Type | |||
Image | Yes | Yes | N/A |
Video | Yes | Yes | N/A |
Carousel | Yes | Yes | N/A |
Collections | No (Creation is API limitation) | Yes | N/A |
Creative Fields | |||
Title | Yes | Yes | N/A |
Asset | Yes | Yes | N/A |
Description | Yes | Yes | N/A |
Schedule Pin | Yes | Yes | N/A |
Destination URL | Yes | Yes | N/A |
Dynamic creative enhancements for standard ads | No | Yes | API Limitation |
Catalog Sales | |||
| |||
Catalog | Yes | Yes | N/A |
Product Feed | Yes | Yes | N/A |
Creative Type | |||
Shopping Ads | Yes | Yes | N/A |
Collection Ads | Yes | Yes | N/A |
Audience Type | |||
Audiences | Yes | Yes | N/A |
Dynamic Retargeting | Yes | Yes | N/A |