‎Pinterest Advertising Parity | Sprinklr Help Center

Pinterest Advertising Parity

Updated

12 days ago

Learn about Sprinklr's capabilities on Pinterest advertising that are at par and even better than you can get on the native platform.

Through Pinterest Ads in Sprinklr, you can advertise to a highly engaged and active audience. With its visual-first approach, flexible ad formats, and e-commerce integration, Pinterest provides a powerful platform for brands to connect with consumers throughout their entire journey—from discovery to purchase (https://business.pinterest.com/en-in/advertise/).

Last reviewed: 19th February 2025

Last updated: 19th February 2025

Note:

The last reviewed date denotes when the article was reviewed for any changes.

The last updated date denotes when the article was updated with the latest changes. This can be the same or different from the last reviewed date depending on whether there were any recent changes.

To best read this article, use:

Cmd+F to search for the respective capabilities,
Table of Contents menu to navigate to the advertising funnel, and
Ad Objective tabs to view the capabilities for that objective.

Advertising Funnels

Awareness
Consideration
Conversions

Overall

Feature	Sprinklr	Native	API Limitation
Objective
Search Ads	No	Yes	API Limitation
Catalog Sales	Yes	Yes	N/A
Brand Awareness	Yes	Yes	N/A
Consideration	Yes	Yes	N/A
Video Views	Yes	Yes	N/A
Conversions	Yes	Yes	N/A
Video Completion	Yes	Yes	N/A
Ad Types
Pin (Board Promoted Object)	Yes	Yes	N/A
Promoted Video	Yes	Yes	N/A
Pinterest Premiere	No (This is a managed service and Pinterest reps should be handling the setup and execution of the campaign. Advertisers interested in Premiere should coordinate with their Pinterest reps to facilitate.)	Yes	API Limitation
Removable Pins	Yes	Yes	API only
Collection Ads	Yes	Yes	N/A
Product Tagging	No	Yes	N/A
Idea Ads	Yes	Yes	N/A
Lead Ads	No	Yes (Beta)	Limited API (Beta)
Bidding
Target CPM rate	Yes (Brand Awareness)	Yes	N/A
Maximum Cost per view	Yes (Video Views)	Yes	N/A
Maximum CPC	Yes (Consideration, Catalog Sales)	Yes	N/A
Target Average cost per action	Yes (Conversions, Catalog Sales)	Yes	N/A
Automatic Bidding	Yes	Yes	N/A
Functionality
Approval Paths	Yes	Yes	N/A
Custom Properties	Yes	Yes	N/A
Bulk Import/Export	Yes	Yes	N/A
Dayparting (Scheduling)	Yes	No	N/A
Campaign Tags	Yes	Yes	N/A
Cloning	Yes	Yes	N/A
Rule Engine (Optimization + Automation)	Yes	Yes	N/A
Ad account history	Yes	Yes	N/A
Entity History	Yes	No	N/A
Customized Columns ("+" button)	Yes	Yes	N/A
Organic Boosting	Yes	Yes	N/A
Macros (Bulk editor)	Yes	Yes	N/A
Automated Naming Convention	Yes	Yes	N/A
Auto Boost	Yes	No	N/A
One Click Ad Buy	Yes	Yes	N/A
Tracking Pixels Creation	No	Yes	N/A
Tracking Pixels Manage	Yes	Yes	N/A
Saved Audiences (SAM)	Yes	Yes	N/A
Website Custom Audiences	Yes	Yes	N/A
Custom Audience Reach Estimate	No	Yes	API Limitation
Pinterest IO	Yes	Yes	N/A
Engagement Audiences	Yes	Yes	N/A
3rd Party Tracking
3rd Party Tracking	Yes	Yes	N/A
Targeting
Interest	Yes	Yes	N/A
Audiences	Yes	Yes	N/A
Gender	Yes	Yes	N/A
Language	Yes	Yes	N/A
Country	Yes	Yes	N/A
Postal/Zip Code	Yes	Yes	N/A
Device	Yes	Yes	N/A
ID-Based Interests	No	Yes	API Limitation
Placement Targeting	Yes	Yes	N/A
Keyword Level Bidding	No	Yes	API Limitation
Keyword: Phrase, Exact, and Negative Match	Yes	Yes	N/A
Keyword: Add all results	No	Yes	N/A
Keyword: See more suggestions	No	Yes	N/A
Visitor Retargeting	Yes	Yes	N/A
Engagement Targeting	Yes	Yes	N/A
Persona Targeting	No	Yes	N/A
Audience Management (Customer List [Email, MAID], Visitor [Pixel v2], Lookalikes)	Yes	Yes	N/A
Suggested/Related Keywords	Yes	Yes	N/A
Targeting Expansion	Yes	Yes	N/A
Audience Reach Estimate	No	Yes	API Limitation
Budget & Schedule
Pacing	Yes	Yes	N/A
Daily Budget	Yes	Yes	N/A
Flexible Daily Budget	No	Yes	N/A
Lifetime Budget	Yes	Yes	N/A
Ad group Budget	Yes (Video Views Only)	Yes	N/A
Performance + Daily Budget	Yes	Yes	N/A
Performance + Lifetime Budget	Yes	Yes	N/A
Others
Image/GIF Pins Alt Text	Yes	Yes	N/A
Media Validation	No	Yes	N/A
Premiere Spotlight Placement	No	Yes	API Limitation

Brand Awareness

Feature	Sprinklr	Native	API Limitation
Targeting
ID-Based Interests	No	Yes	API Limitation
Ad Group Tracking URLs	No	Yes	N/A
Performance+ Targeting	Yes	Yes	N/A
Budget & Schedule
Ad Set Frequency Target (Monthly/Weekly)	Yes	Yes	N/A
Creative Type
Image	Yes	Yes	N/A
Video	Yes	Yes	N/A
Carousel	Yes	Yes	N/A
Collections	No (Creation is API Limitation)	Yes	N/A
Max Video	Yes	Yes	N/A
Creative Options
Title	Yes	Yes	N/A
Asset	Yes	Yes	N/A
Description	Yes	Yes	N/A
Schedule Pin	Yes	Yes	N/A
Destination URL	Yes	Yes	N/A

Consideration

Feature	Sprinklr	Native	API Limitation
Targeting
ID-Based Interests	No	Yes	API Limitation
Ad Group Tracking URLs	No	Yes	N/A
Creative Type
Image	Yes	Yes	N/A
Video	Yes	Yes	N/A
Carousel	Yes	Yes	N/A
Collections	No (Creation is API limitation)	Yes	N/A
Creative Fields
Title	Yes	Yes	N/A
Asset	Yes	Yes	N/A
Description	Yes	Yes	N/A
Schedule Pin	Yes	Yes	N/A
Destination URL	Yes	Yes	N/A
Dynamic creative enhancements for standard ads	No	Yes	API Limitation
Others
Outbound Clicks Optimization	No	Yes	API Limitation
Performance+ Campaigns	Yes	Yes	N/A

Video Views

Feature	Sprinklr	Native	API Limitation
Targeting
ID-Based Interests	No	Yes	API Limitation
Ad Group Tracking URLs	No	Yes	N/A
Performance+ Targeting	Yes	Yes	N/A
Creative Type
Video	Yes	Yes	N/A
Max Video	Yes	Yes	N/A
Creative Options
Title	Yes	Yes	N/A
Asset	Yes	Yes	N/A
Description	Yes	Yes	N/A
Schedule Pin	Yes	Yes	N/A
Destination URL	Yes	Yes	N/A

Conversion

Feature	Sprinklr	Native	API Limitation
Targeting
ID-Based Interests	No	Yes	API Limitation
Ad Group Tracking URLs	No	Yes	N/A
Creative Type
Image	Yes	Yes	N/A
Video	Yes	Yes	N/A
Carousel	Yes	Yes	N/A
Collections	No (Creation is API limitation)	Yes	N/A
Creative Fields
Title	Yes	Yes	N/A
Asset	Yes	Yes	N/A
Description	Yes	Yes	N/A
Schedule Pin	Yes	Yes	N/A
Destination URL	Yes	Yes	N/A
Dynamic creative enhancements for standard ads	No	Yes	API Limitation
Others
Performance+ Campaigns	Yes	Yes	N/A

Catalog Sales

Feature	Sprinklr	Native	API Limitation
Targeting
Catalog	Yes	Yes	N/A
Product Feed	Yes	Yes	N/A
Performance+	No	Yes	N/A
Creative Type
Shopping Ads	Yes	Yes	N/A
Collection Ads	Yes	Yes	N/A
Audience Type
Audiences	Yes	Yes	N/A
Dynamic Retargeting	Yes	Yes	N/A