Reddit Advertising Parity

Updated 

6 months ago

Learn about Sprinklr's capabilities on Reddit advertising that are at par and even better than you can get on the native platform.

Last reviewed: 5th April 2024

Last updated: 20th May 2024

Notes:

  • The last reviewed date denotes when the article was reviewed for any changes.

  • The last updated date denotes when the article was updated with the latest changes. This can be the same or different from the last reviewed date depending on whether there were any recent changes.

  • To best read this article, use:

    • Cmd+F to search for the respective capabilities,

    • Table of Contents menu to navigate to the advertising funnel, and

    • Ad Objective tabs to view the capabilities for that objective.

​

Feature

Sprinklr

Native

API Limitation

Objectives

Brand Awareness and Reach

Yes

Yes

N/A

Traffic

Yes

Yes

N/A

Conversions

Yes

Yes

N/A

Video Views

Yes

Yes

N/A

App Installs

Yes

Yes

N/A

Catalog Sales

No

Yes

N/A

​

Feature

Sprinklr

Native

API Limitation

Audiences

Customer Lists

Upload File

Creation is not supported

Yes

Limited API

Copy Paste

Yes

Website Retargeting

Pixel Name

Creation is not supported

Yes

Limited API

Pixel Event

Yes

Lookback Window

Yes

Reddit Engagement Retargeting

Engagement Type

Creation is not supported

Yes

Limited API

Seed campaign

Yes

Lookback Window

Yes

Call to Action (CTA)

​Download

Yes

Yes

N/A

​Install

Yes

Yes

N/A

​Shop Now

Yes

Yes

N/A

​View more

Yes

Yes

N/A

​Sign Up

Yes

Yes

N/A

​Learn More

Yes

Yes

N/A

Contact Us

Yes

Yes

N/A

Get showtime

Yes

Yes

N/A

Get a quote

Yes

Yes

N/A

See menu

Yes

Yes

N/A

Apply Now

Yes

Yes

N/A

Watch Now

Yes

Yes

N/A

Play Now

Yes

Yes

N/A

Pre-order Now

Yes

Yes

N/A

Order Now

Yes

Yes

N/A

Budget

Campaign Lifetime Budget (Optional)

Yes

Yes

N/A

Ad Set Budget (Daily/Lifetime)

Yes

Yes

N/A

Tracking

Impression Tracking URL

Yes

Yes

N/A

Click Tracking URL

Yes

Yes

N/A

Sprinklr Functionalities

Strategy Groups

Yes

(Except Ads Dayparting)

No

N/A

Custom Properties

Yes

No

N/A

Naming Convention

Yes

No

N/A

Rule Engine

Yes

No

N/A

Macros

Yes

No

N/A

Reporting

Yes

Yes

N/A

Awareness

Feature

Sprinklr

Native

API Limitation

Brand Awareness and Reach

Target Audience

Automated ad creation

No

Yes

N/A

Use saved Audience

Yes

Yes

N/A

Communities and Interests

1. Community Audience

Yes

Yes

N/A

2. Interest Groups

Yes

Yes

N/A

3. Expand your Audience

Yes

Yes

N/A

Keywords

Keywords

Yes

Yes

N/A

Keywords related to your selection

No

Yes

API Limitation

Custom Audiences

Included Custom Audiences 

Yes

Yes

N/A

Exclude Custom Audience

Yes

Yes

N/A

Demographics

Include Locations

Yes

Yes

N/A

Exclude Location

Yes

Yes

N/A

Gender

All

No

Yes

API Limitation

Men

No

Yes

API Limitation

Women

No

Yes

API Limitation

Devices

1. Specific type

Yes

Yes

N/A

a). iOS 

Yes

Yes

N/A

b). Android 

Yes

Yes

N/A

c). Desktop

Yes

Yes

N/A

2. Cell carriers

Yes

Yes

N/A

Budget and Schedule

Placements

Feed

(With communities & interests)

Yes

Yes

N/A

​

Conversations

(With both communities & interests, keywords)

Yes

Yes

N/A

Brand Safety

Exclude Communities

Yes

Yes

N/A

​

Exclude Keywords

Yes

Yes

N/A

Budget

Budget

(Daily and Lifetime)

Yes

Yes

N/A

​

Bid amount

Yes

Yes

N/A

Schedule

Run continously starting today 

Yes

Yes

N/A

Set start & end date

Yes

Yes

N/A

Time of the day

Yes

Yes

N/A

Creative Type

Image

Yes

Yes

N/A

Video

Yes

Yes

N/A

Carousel

Yes

Yes

N/A

Text

Yes

Yes

N/A

Consideration

​

Feature

Sprinklr

Native

API Limitation

Traffic

Target Audience

Automated ad creation

No

Yes

N/A

Use saved Audience

Yes

Yes

N/A

Communities and Interests

1. Community Audience

Yes

Yes

N/A

2. Interest Groups

Yes

Yes

N/A

3. Expand your Audience

Yes

Yes

N/A

Keywords

Keywords

Yes

Yes

N/A

Keywords related to your selection

No

Yes

API Limitation

Custom Audiences

Included Custom Audiences 

Yes

Yes

N/A

Exclude Custom Audience

Yes

Yes

N/A

Demographics

Include Locations

Yes

Yes

N/A

Exclude Location

Yes

Yes

N/A

Gender

All

No

Yes

API Limitation

Men

No

Yes

API Limitation

Women

No

Yes

API Limitation

Devices

1. Specific type

Yes

Yes

N/A

a). iOS 

Yes

Yes

N/A

b). Android 

Yes

Yes

N/A

c). Desktop

Yes

Yes

N/A

2. Cell carriers

Yes

Yes

N/A

Budget and Schedule

Placements

Feed

(With communities & interests)

Yes

Yes

N/A

​

Conversations

(With both communities & interests, keywords)

Yes

Yes

N/A

Brand Safety

Exclude Communities

Yes

Yes

N/A

​

Exclude Keywords

Yes

Yes

N/A

Budget

Budget

(Daily and Lifetime)

Yes

Yes

N/A

​

Bid Strategy

(Cost Cap, Lowest Cost, Manual Bid)

Yes

Yes

N/A

Schedule

Run continously starting today 

Yes

Yes

N/A

Set start & end date

Yes

Yes

N/A

Time of the day

Yes

Yes

N/A

Creative Type

Image

Yes

Yes

N/A

Video

Yes

Yes

N/A

Carousel

Yes

Yes

N/A

Free form

No

Yes

Unclear API

​

​

Feature

Sprinklr

Native

API Limitation

Video Views

Target Audience

Automated ad creation

No

Yes

N/A

Use saved Audience

Yes

Yes

N/A

Communities and Interests

1. Community Audience

Yes

Yes

N/A

2. Interest Groups

Yes

Yes

N/A

3. Expand your Audience

Yes

Yes

N/A

Keywords

Keywords

No

(Confirmation from channel that Video Views + Keyword will not be supported)

Yes

N/A

Custom Audiences

Included Custom Audiences 

Yes

Yes

N/A

Exclude Custom Audience

Yes

Yes

N/A

Demographics

Include Locations

Yes

Yes

N/A

Exclude Location

Yes

Yes

N/A

Gender

All

No

Yes

API Limitation

Men

No

Yes

API Limitation

Women

No

Yes

API Limitation

Devices

1. Specific type

Yes

Yes

N/A

a). iOS 

Yes

Yes

N/A

b). Android 

Yes

Yes

N/A

c). Desktop

Yes

Yes

N/A

2. Cell carriers

Yes

Yes

N/A

Budget and Schedule

Placements

Feed

(With communities & interests)

Yes

Yes

N/A

​

Conversations

(With keywords)

No

Yes

N/A

Brand Safety

Exclude Communities

Yes

Yes

N/A

​

Exclude Keywords

No

Yes

N/A

Budget

Budget

(Daily and Lifetime)

Yes

Yes

N/A

​

Bid Strategy

(Max bid)

Yes

Yes

N/A

Schedule

Run continously starting today 

Yes

Yes

N/A

Set start & end date

Yes

Yes

N/A

Time of the day

Yes

Yes

N/A

Creative Type

Video

Yes

Yes

N/A

​

Conversion

​

Feature

Sprinklr

Native

API Limitation

Conversion

Target Audience

Automated ad creation

No

Yes

N/A

Use saved Audience

Yes

Yes

N/A

Communities and Interests

1. Community Audience

Yes

Yes

N/A

2. Interest Groups

Yes

Yes

N/A

3. Expand your Audience

Yes

Yes

N/A

Keywords

Keywords

Yes

Yes

N/A

Keywords related to your selection

No

Yes

API Limitation

Custom Audiences

Included Custom Audiences 

Yes

Yes

N/A

Exclude Custom Audience

Yes

Yes

N/A

Demographics

Include Locations

Yes

Yes

N/A

Exclude Location

Yes

Yes

N/A

Gender

All

No

Yes

API Limitation

Men

No

Yes

API Limitation

Women

No

Yes

API Limitation

Devices

1. Specific type

Yes

Yes

N/A

a). iOS 

Yes

Yes

N/A

b). Android 

Yes

Yes

N/A

c). Desktop

Yes

Yes

N/A

2. Cell carriers

Yes

Yes

N/A

Budget and Schedule

Placements

Feed

(With communities & interests)

Yes

Yes

N/A

​

Conversations

(With both communities & interests, keywords)

Yes

Yes

N/A

Brand Safety

Exclude Communities

Yes

Yes

N/A

​

Exclude Keywords

Yes

Yes

N/A

Budget

Budget

(Daily and Lifetime)

Yes

Yes

N/A

​

Bid Strategy

(Maximize Conversion, Lowest Cost, Manual Bidding)

Yes

Yes

N/A

Conversion Goal

Yes

Yes

N/A

Schedule

Run continously starting today 

Yes

Yes

N/A

Set start & end date

Yes

Yes

N/A

Time of the day

Yes

Yes

N/A

Creative Type

Image

Yes

Yes

N/A

Video

Yes

Yes

N/A

Carousel

Yes

Yes

N/A

​​

​

Feature

Sprinklr

Native

API Limitation

App Install

Target Audience

Automated ad creation

No

Yes

N/A

Use saved Audience

Yes

Yes

N/A

Connect your App

Yes

Yes

N/A

Communities and Interests

1. Community Audience

Yes

Yes

N/A

2. Interest Groups

Yes

Yes

N/A

3. Expand your Audience

Yes

Yes

N/A

Keywords

Keywords

Yes

Yes

N/A

Keywords related to your selection

No

Yes

API Limitation

Custom Audiences

Included Custom Audiences 

Yes

Yes

N/A

Exclude Custom Audience

Yes

Yes

N/A

Demographics

Include Locations

Yes

Yes

N/A

Exclude Location

Yes

Yes

N/A

Gender

All

No

Yes

API Limitation

Men

No

Yes

API Limitation

Women

No

Yes

API Limitation

Devices

iOS 

(ios version, ios device)

Yes

Yes

N/A

Android

(Android version, Android device)

Yes

Yes

N/A

Cell carriers

Yes

Yes

N/A

Exclude existing installs

No

Yes

API Limitation

IOS Measurement

No

Yes

API Limitation

Budget and Schedule

Placements

Feed

(With communities & interests)

Yes

Yes

N/A

​

Conversations

(With both communities & interests, keywords)

Yes

Yes

N/A

Brand Safety

Exclude Communities

Yes

Yes

N/A

​

Exclude Keywords

Yes

Yes

N/A

Budget

Budget

(Daily and Lifetime)

Yes

Yes

N/A

​

Bid Strategy

(Maximize installs, Manual Bidding, Lowest Cost)

Yes

Yes

N/A

Schedule

Run continously starting today 

Yes

Yes

N/A

Set start & end date

Yes

Yes

N/A

Time of the day

Yes

Yes

N/A

Creative Type

Image

Yes

Yes

N/A

Video

Yes

Yes

N/A

Carousel

Yes

Yes

N/A

​

​

Feature

Sprinklr

Native

API Limitation

Creative

Image Ad

Headline

Yes

Yes

N/A

Card image

Yes

Yes

N/A

Thumbnail image

Yes

Yes

N/A

Destination URL

Yes

Yes

N/A

Display URL

Yes

Yes

N/A

Call to action

Yes

Yes

N/A

Allow comments

Yes

Yes

N/A

Video Ad

Headline

Yes

Yes

N/A

Video

Yes

Yes

N/A

Thumbnail image

Yes

Yes

N/A

a) Choose from video

No

Yes

Limited API

b) Upload

Yes

Yes

N/A

Make a gif

No

Yes

API Limitation

Destination URL

Yes

Yes

N/A

Edit display url

Yes

Yes

N/A

Call to action

Yes

Yes

N/A

Allow comments

Yes

Yes

N/A

Text Ad

Headline

Yes

Yes

N/A

Body

Yes

Yes

N/A

Allow comments

Yes

Yes

N/A

NOTE: Text ads are now free-form ads

Carousal Ad

Headline

Yes

Yes

N/A

Image

Yes

Yes

N/A

Destination URL

Yes

Yes

N/A

Display URL

Yes

Yes

N/A

Call to action

Yes

Yes

N/A

Captions

Yes

Yes

N/A

Thumbnail image

Yes

Yes

N/A

Allow comments

Yes

Yes

N/A

​

Type

Sprinklr

Native

API Limitation

Preview

Card

Yes

Yes

N/A

Classic

Yes

Yes

N/A

Conversation

Yes

Yes

N/A

​

​

Type

Sprinklr

Native

API Limitation

Other

Special Ad Category

Yes

Yes

N/A

Audience Reach Estimate

No

Yes

API Limitation

Profile sharing

Yes

Yes

N/A

​

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