Snapchat Advertising Parity

Updated 

6 hours ago

Learn about Sprinklr's capabilities on Snapchat Advertising that are at par and even better than you can get on the native platform.

​

Through Snapchat Ads in Sprinklr, you can advertise to an audience of more than 186 million daily active Snapchatters (https://forbusiness.snapchat.com/), allowing your brand to reach a highly engaged and active audience.

​

​Last reviewed: 18th February 2025

Last updated: 18th February 2025

​

Notes:

  • The last reviewed date denotes when the article was reviewed for any changes.

  • The last updated date denotes when the article was updated with the latest changes. This can be the same or different from the last reviewed date depending on whether there were any recent changes.

  • To best read this article, use:

    • Cmd+F (for macOS) / Ctrl + F to search for the respective capabilities,

    • Table of Contents menu to navigate to the advertising funnel, and

    • Ad Objective tabs to view the capabilities for that objective.

Advertising Funnels

  1. Awareness

  2. Consideration

  3. Conversions

Feature

Sprinklr

Native

API Limitation

Objectives

Awareness and Engagement

Yes

Yes

N/A

Traffic

Yes

Yes

N/A

Leads

Yes

Yes

N/A

App Promotion

Yes

Yes

N/A

Sales

Yes

Yes

N/A

Starting January 2025, Snapchat has mapped all old objectives to the new ones as shown below:

Old Objectives 

New Objectives 

 Awareness

Awareness and Engagement 

Video Views 

Awareness and Engagement 

Promote Places 

Awareness and Engagement 

Engagement 

Awareness and Engagement 

Drive Traffic to Website 

Traffic 

Drive Traffic to App 

Traffic 

Lead Generation 

Leads 

App Installs 

App Promotion 

App Conversions 

App Promotion 

Website Conversions 

Sales 

Catalog Sales 

Sales 

Awareness and Engagement

Feature

Sprinklr

Native

API Limitation

Ad Format

Story Ads

Yes

Yes

N/A

Snap Ads

Yes

Yes

N/A

Commercial Ads

Yes

Yes

N/A

Collection Ads

Yes

Yes

N/A

AR Lenss

Yes

Yes

N/A

Ad Attachments

None (Snap, Commercial, AR Lens)

Yes

Yes

N/A

Website (Snap, Collection, Commercial, AR Lens)

Yes

Yes

N/A

App Install (Snap, Collection , AR Lens)

Yes

Yes

N/A

Deep Link (Snap, Collection, AR Lens)

Yes

Yes

N/A

AR Lens (Snap, Commercial)

Yes

Yes

N/A

Call (Snap)

Yes

Yes

N/A

Text (Snap)

Yes

Yes

N/A

Story Ads (Story)

Yes

Yes

N/A

Placement

Content

Yes

Yes

N/A

Between Content (User Stories)

Yes

Yes

N/A

Between Content (Spotlight)

Yes

Yes

N/A

Between Content (Publisher and Creator Stories)

Yes

Yes

N/A

Within Content (Publisher and Creator Stories)

Yes

Yes

N/A

Discover Feed

Yes

Yes

N/A

Instream

Yes

Yes

N/A

Camera

Yes

Yes

N/A

AR Lens

Yes

Yes

N/A

AR Filters

Yes

Yes

N/A

Optimizations (Goal-Based Bidding)

Impressions

Yes

Yes

N/A

Story Opens

Yes

Yes

N/A

Shares

Yes

Yes

N/A

Clicks

Yes

Yes

N/A

2s Video Views

Yes

Yes

N/A

15 Second Video Views

Yes

Yes

N/A

Bid Options

Auto Bid

Yes

Yes

N/A

Max Bid

Yes

Yes

N/A

Traffic

Feature

Sprinklr

Native

API Limitation

Ad Format

Snap Ad

Yes

Yes

N/A

Story Ad

Yes

Yes

N/A

Collection Ad

Yes

Yes

N/A

AR Lens

Yes

Yes

N/A

Ad Attachments

Website (Snap, Collection, AR Lens)

Yes

Yes

N/A

Story Ads (Story)

Yes

Yes

N/A

Placement

Content

Yes

Yes

N/A

Between Content (User Stories)

Yes

Yes

N/A

Between Content (Spotlight)

Yes

Yes

N/A

Between Content (Publisher and Creator Stories)

Yes

Yes

N/A

Within Content (Publisher and Creator Stories)

Yes

Yes

N/A

Camera

Yes

Yes

N/A

Optimizations

Clicks

Yes

Yes

N/A

Website Conversions

No

Yes

N/A

Landing Page Views

Yes

Yes

No

Bid Options

Auto Bid

Yes

Yes

N/A

Max Bid

Yes

Yes

N/A

Target Bid

Yes

Yes

N/A

Feature

Sprinklr

Native

API Limitation

Ad Format

Snap Ad

Yes

Yes

N/A

Story Ad

Yes

Yes

N/A

Collection Ad

Yes

Yes

N/A

Ad Attachments

Deep Link (Snap, Collection)

Yes

Yes

N/A

Story Ads (Story)

Yes

Yes

N/A

Placement

Content

Yes

Yes

N/A

Between Content (User Stories)

Yes

Yes

N/A

Between Content (Spotlight)

Yes

Yes

N/A

Between Content (Publisher and Creator Stories)

Yes

Yes

N/A

Within Content (Publisher and Creator Stories)

Yes

Yes

N/A

Camera

Yes

Yes

N/A

Optimizations

Clicks

Yes

Yes

N/A

App Open (Re-engagement)

Yes

Yes

N/A

App Purchase (Re-engagement)

Yes

Yes

No

Bid Options

Auto Bid

Yes

Yes

N/A

Max Bid

Yes

Yes

N/A

Target Bid

Yes

Yes

N/A

Leads

Feature

Sprinklr

Native

API Limitation

Ad Format

Snap Ads

Yes

Yes

N/A

Story Ad

Yes

Yes

N/A

Collection Ads

Yes

Yes

N/A

Ad Attachments

Website (Snap, Collection)

Yes

Yes

N/A

Story Ads (Story)

Yes

Yes

N/A

Placement

Content

Yes

Yes

N/A

Between Content (User Stories)

Yes

Yes

N/A

Between Content (Spotlight)

Yes

Yes

N/A

Between Content (Publisher and Creator Stories)

Yes

Yes

N/A

Within Content (Publisher and Creator Stories)

Yes

Yes

N/A

Discover Feed

Yes

Yes

N/A

Optimizations

Clicks

Yes

Yes

N/A

Story Open

Yes

Yes

N/A

Bid Options

Auto Bid

Yes

Yes

N/A

Max Bid

Yes

Yes

N/A

Target Bid

Yes

Yes

N/A

App Promotion

Feature

Sprinklr

Native

API Limitation

Ad Format

Snap Ads

Yes

Yes

N/A

Story Ad

Yes

Yes

N/A

Collection Ads

Yes

Yes

N/A

AR Lens

Yes

Yes

N/A

Ad Attachments

App Install (Snap, Collection, AR Lens)

Yes

Yes

N/A

Deep Link (Snap, Collection, AR Lens)

Yes

Yes

N/A

Story Ads (Story)

Yes

Yes

N/A

Placement

Content

Yes

Yes

N/A

Between Content (User Stories)

Yes

Yes

N/A

Between Content (Spotlight)

Yes

Yes

N/A

Between Content (Publisher and Creator Stories)

Yes

Yes

N/A

Within Content (Publisher and Creator Stories)

Yes

Yes

N/A

Discover Feed

Yes

Yes

N/A

Camera

Yes

Yes

N/A

Optimizations

Impressions

Yes

Yes

N/A

App Install

Yes

Yes

N/A

Clicks

Yes

Yes

N/A

App Purchase

No

Yes

N/A

App Signup

Yes

Yes

N/A

App Add To Cart

Yes

Yes

N/A

Bid Options

Auto Bid

Yes

Yes

N/A

Max Bid

Yes

Yes

N/A

Target Bid

Yes

Yes

N/A

Feature

Sprinklr

Native

API Limitation

Ad Format

Snap Ads

Yes

Yes

N/A

Story Ad

Yes

Yes

N/A

Collection Ads

Yes

Yes

N/A

Ad Attachments

Deep Link (Snap, Collection)

Yes

Yes

N/A

Story Ads (Story)

Yes

Yes

N/A

Placement

Content

Yes

Yes

N/A

Between Content (User Stories)

Yes

Yes

N/A

Between Content (Spotlight)

Yes

Yes

N/A

Between Content (Publisher and Creator Stories)

Yes

Yes

N/A

Within Content (Publisher and Creator Stories)

Yes

Yes

N/A

Optimizations

Clicks

Yes

Yes

N/A

App Open (Re-engagement)

Yes

Yes

N/A

App Purchase (Re-engagement)

Yes

Yes

No

Bid Options

Auto Bid

Yes

Yes

N/A

Max Bid

Yes

Yes

N/A

Target Bid

Yes

Yes

N/A

​Sales

Feature

Sprinklr

Native

API Limitation

Ad Format

Snap Ads

Yes

Yes

N/A

Story Ad

Yes

Yes

N/A

Collection Ads

Yes

Yes

N/A

AR Lens

Yes

Yes

N/A

Ad Attachments

Website (Snap, Collection, AR Lens)

Yes

Yes

N/A

Story Ads (Story)

Yes

Yes

N/A

Placement

Content

Yes

Yes

N/A

Between Content (User Stories)

Yes

Yes

N/A

Between Content (Spotlight)

Yes

Yes

N/A

Between Content (Publisher and Creator Stories)

Yes

Yes

N/A

Within Content (Publisher and Creator Stories)

Yes

Yes

N/A

Discover Feed

Yes

Yes

N/A

Camera

Yes

Yes

N/A

Optimizations

Clicks

Yes

Yes

N/A

Maximize Landing Page Views

Yes

Yes

N/A

Bid Options

Auto Bid

Yes

Yes

N/A

Max Bid

Yes

Yes

N/A

Target Bid

Yes

Yes

N/A

Feature

Sprinklr

Native

API Limitation

Ad Format

Snap Ads

Yes

Yes

N/A

Story Ad

Yes

Yes

N/A

Collection Ads

Yes

Yes

N/A

Ad Attachments

Deep Link (Snap, Collection)

Yes

Yes

N/A

Story Ads (Story)

Yes

Yes

N/A

Placement

Content

Yes

Yes

N/A

Between Content (User Stories)

Yes

Yes

N/A

Between Content (Spotlight)

Yes

Yes

N/A

Between Content (Publisher and Creator Stories)

Yes

Yes

N/A

Within Content (Publisher and Creator Stories)

Yes

Yes

N/A

Optimizations

Clicks

Yes

Yes

N/A

Impressions

Yes

Yes

N/A

App Open (Re-engagement)

Yes

Yes

N/A

App Purchase (Re-engagement)

Yes

Yes

N/A

Bid Options

Auto Bid

Yes

Yes

N/A

Max Bid

Yes

Yes

N/A

Target Bid

Yes

Yes

N/A

Others

Feature

Sprinklr

Native

API Limitation

Autofill (Web Views)

No

Yes

N/A

Customize Filter (Add Text etc.)

No

Yes

N/A

Advance Story Ads Creation

No

Yes

N/A

Snapcode Preview

No

Yes

N/A

Dynamic Ads

Yes

Yes

N/A

Link Brand Name to Public Profile

No

Yes

Yes

Feature

Sprinklr

Native

API Limitation

Gender

Yes

Yes

N/A

Location - Country

Yes

Yes

N/A

Location - Region / State

Yes

Yes

N/A

Location - Metro / DMA

Yes

Yes

N/A

Location - Zip Code

Yes

Yes

N/A

Location - Exclude Country, Region/State, Metro/DMA & Zipcode

Yes

Yes

N/A

Location - Multi-Geo Targeting

No

Yes

N/A

Audience Expansion (Predefined Audiences)

No

Yes

N/A

Device Carrier Search

No

Yes

N/A

Language

Yes

Yes

N/A

Age

Yes

Yes

N/A

Age Option (35-50)

No

Yes

N/A

Snap Lifestyle Categories

Yes

Yes

N/A

Places Visited

Yes

Yes

N/A

Location Categories

Yes

Yes

N/A

Point Radius Targeting

Yes

Yes

N/A

Device - OS

Yes

Yes

N/A

Device - OS Version

Yes

Yes

N/A

Device - Make

Yes

Yes

N/A

Device - Connection Type

Yes

Yes

N/A

Device - Carrier

Yes

Yes

N/A

Device - Exclude Carrier

Yes

No

N/A

Regulated Content

Yes

Yes

N/A

Third-Party Tagging (Amazon)

No

Yes

N/A

Custom Audiences - CRM List

Yes

Yes

N/A

Custom Audiences - Website Events

No

Yes

N/A

Custom Audiences - Mobile App Events

No

Yes

N/A

Custom Audiences - Ad Engagement

No

Yes

N/A

Feature

Sprinklr

Native

API Limitation

Custom Audience Segment Targeting

Yes

Yes

N/A

Lookalike Audience

Yes

Yes

N/A

Website Events Audience

Yes

Yes

N/A

Mobile App Events Audience

Yes

Yes

N/A

Ad Engagement Audience

Yes

Yes

N/A

Profile Engagement Audience

Yes

Yes

N/A

Phone Number Segment Creation

Yes

Yes

N/A

Adding / Removing Users

No

Yes

N/A

Deleting Audience Segments

Yes

Yes

N/A

Exclude Audiences (Custom, Lookalikes & Engagement)

Yes

Yes

N/A

Feature

Sprinklr

Native

API Limitation

Total - Granularity

Yes

Yes

N/A

Day - Granularity

Yes

Yes

N/A

Hour - Granularity

Yes

Yes

N/A

Campaign - Object

Yes

Yes

N/A

Ad Squad - Object

Yes

Yes

N/A

Ad - Object

Yes

Yes

N/A

Feature

Sprinklr

Native

API Limitation

Impressions

Yes

Yes

N/A

Swipes

Yes

Yes

N/A

View Time (Screen Time Millis)

Yes

Yes

N/A

Quartile 1

Yes

Yes

N/A

Quartile 2

Yes

Yes

N/A

Quartile 3

Yes

Yes

N/A

View Completion

Yes

Yes

N/A

Spend

Yes

Yes

N/A

Video Views

Yes

Yes

N/A

These are available for specific Ad Types

Feature

Sprinklr

Native

API Limitation

Android Installs

Yes

Yes

N/A

Attachment Avg View Time

Yes

Yes

N/A

Attachment Frequency

Yes

Yes

N/A

Attachment Quartile 1

Yes

Yes

N/A

Attachment Quartile 2

Yes

Yes

N/A

Attachment Quartile 3

Yes

Yes

N/A

Attachment Total View Time

Yes

Yes

N/A

Attachment Uniques

Yes

Yes

N/A

Attachment View Completion

Yes

Yes

N/A

Average View Time

Yes

Yes

N/A

Average Screen Time

Yes

Yes

N/A

Frequency

Yes

Yes

N/A

iOS Installs

Yes

Yes

N/A

Swipe Up Percent

Yes

Yes

N/A

Total Installs

Yes

Yes

N/A

Uniques

Yes

Yes

N/A

Reporting Insights: Dimensions and Pivots

Yes

Yes

N/A

Conversion Event Stats (Snap Pixel)

No

Yes

N/A

Feature

Sprinklr

Native

API Limitation

Approval Paths

Yes

No

N/A

Custom Properties

Yes

No

N/A

Bulk Import / Export

Yes

No

N/A

Day Parting (Scheduling)

Yes

No

N/A

Campaign Tags

Yes

No

N/A

Cloning

Yes

No

N/A

Rule Engine (Optimization + Automation)

Yes

No

N/A

Audit Trail

Yes

No

N/A

Customized Columns

Yes

No

N/A

Marcos (Bulk Changes)

Yes

No

N/A

Automated Naming Convention

Yes

No

N/A

Nomenclature

Yes

No

N/A

Feature

Sprinklr

Native

API Limitation

3rd Party Tracking: Impressions

Yes

Yes

N/A

3rd Party Tracking: Swipe

Yes

Yes

N/A

Snapchat Pixel

Yes

Yes

N/A

App Attribution

No

Yes

N/A

Ad Account Lifetime Spend Cap

Yes

Yes

N/A

Feature

Sprinklr

Native

API Limitation

Rejection Reasons

Yes

Yes

N/A

Audience Size Estimate

Yes

Yes

N/A

Audience Size Estimate V2

No

Yes

N/A

Ads Scheduling

Yes

Yes

N/A

Audience Insights

No

Yes

N/A

Pagination

Yes

Yes

N/A

Reach and Frequency

No (Reporting only)

Yes

No

Snapchat First Commercial

No

Yes

API Limitation

Snap Select

No

Yes

API Limitation

Product Catalog

Yes

Yes

N/A

Multi-format Ad Squads

Yes (Auto-import and Edit only)

Yes (Beta)

N/A


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