‎X Ads Parity | Sprinklr Help Center

X Ads Parity

Updated

1 month ago

Learn about Sprinklr's capabilities on X Advertising that are at par and even better than you can get on the native platform.

Through X Ads in Sprinklr, you can advertise to an audience of more than 535 million global monthly active X users (https://business.x.com/en/advertising.html) allowing your brand to reach a highly engaged and active audience.

Last reviewed: 27th May 2024

Last updated: 27th May 2024

Notes:

The last reviewed date denotes when the article was reviewed for any changes.
The last updated date denotes when the article was updated with the latest changes. This can be the same or different from the last reviewed date depending on whether there were any recent changes.
To best read this article, use:

Cmd+F to search for the respective capabilities,
Table of Contents menu to navigate to the advertising funnel, and
Ad Objective tabs to view the capabilities for that objective.

Advertising Funnels

Awareness
Consideration
Conversion
Others

Objectives

Feature	Sprinklr	Native	API Limitation
Reach	Yes	Yes	N/A
Engagements	Yes	Yes	N/A
Website Traffic	Yes	Yes	N/A
Followers	Yes	Yes	N/A
Video Views	Yes	Yes	N/A
Pre-roll Views	Yes	Yes	N/A
App Installs	Yes	Yes	N/A
App Re-Engagements	Yes	Yes	N/A
Sales	Reporting Only	Yes	Yes
Keywords	Reporting Only	Yes	Yes

Awareness

Reach

Consideration

Video Views

Pre- Roll Views

App Installs

Website Traffic

Engagement

Conversion

Followers

Others

Image Post	Yes	Yes	N/A
Video Post	Yes	Yes	N/A
Twitter Card Post	Yes	Yes	N/A
Status Post	Yes	Yes	N/A
Show Replies and Mentions	No	Yes	N/A

Users' Timeline	Yes	Yes	N/A
Profiles and Tweet Details Pages	Yes	Yes	N/A
Search	Yes	Yes	N/A
Replies	Yes	Yes	N/A
Bid Strategy

Promotable User at Ad Variant Level	Yes	Yes	N/A
Reach and Frequency	No	Yes	API Limitation

Creative Type
Video Post	Yes	Yes	N/A
Placements
Users' Timeline	Yes	Yes	N/A
Profiles and Tweet Details Pages	Yes	Yes	N/A
Search	Yes	Yes	N/A
Bid Strategy
Automatic	Yes	Yes	N/A
Maximum Cost	Yes	Yes	N/A
Optimization Goal
Pre-roll views	Yes	Yes	N/A
6s pre-roll views	Yes	Yes	N/A
3s/100% pre-roll views	Yes	Yes	N/A
15s pre-roll views	No	Yes	API Limitation
Pay By
Pre-roll view	Yes	Yes	N/A
6s pre-roll view	Yes	Yes	N/A
3s/100% pre-roll view	Yes	Yes	N/A
Pre-roll video start	No	Yes	API Limitation
Others
CTA (Optional)	Yes	Yes	N/A
Targeting Options - Advanced Brand Safety features	IAB Categories Campaign	Brand Category (Placements section)	N/A
Promotable User at Ad Variant level	Yes	No	N/A
Amplify Sponsorship Campaign	Yes	Yes	N/A
Reach and Frequency	No	Yes	API Limitation

Creative Type
Display Creatives (for Twitter Audience Platform)	No	Yes	N/A
Twitter Card Post	Yes	Yes	N/A
Status Post	Yes	Yes	N/A
Creative Format Type
App Download Card (Image/Video)	Yes	Yes	N/A
Carousel App Card (Image/Video)	Yes	Yes	N/A
Creative Publish Options
Dark / Promoted-Only Tweets	Yes	Yes	N/A
Conversation Control	Yes	Yes	N/A
Scheduled Tweets	Yes	Yes	N/A
Organic Tweets	Yes	Yes	N/A
Show Replies and Mentions	No	Yes	N/A
Placements
Users' Timeline	Yes	Yes	N/A
Profiles and Tweet Details Pages	Yes	Yes	N/A
Twitter Audience Platform (TAP Full, TAP Full landscape, TAP Banner, TAP Native, TAP Medium rectangle)	Yes	Yes	N/A
Search	Yes	Yes	N/A
Replies	Yes	Yes	N/A
Bid Strategy
Automatic	Yes	Yes	N/A
Target Cost	Yes	Yes	N/A
Maximum Cost	Yes	Yes	N/A
Pay By
Impressions	Yes	Yes	N/A
App Clicks	Yes	Yes	N/A
Optimization Goal
App Clicks	Yes	Yes	N/A
App Installs	Yes	Yes	N/A
App Purchase	No	Yes	N/A
Others
Promotable User at Ad Variant level	Yes	Yes	N/A
Amplify Sponsorship Campaign	No	Yes	API Limitation
TAP Settings (Ad Categories, App Website domain)	Yes	Yes	N/A
TAP Advanced Targeting (Exclude Apps)	Yes	Yes	N/A