Customer Advocacy is the process of encouraging and empowering happy and satisfied customers to promote a brand or product and make them their vocal brand advocates. 

In contrast to Employee Advocacy, Consumer Advocacy centers on transforming consumers into your vocal brand advocates.

Sprinklr Advocacy supports both use cases of Employee Advocacy and Consumer Advocacy. To know more about Employee Advocacy, see What is Employee Advocacy.

Why Consumer Advocacy? 

Building trust and credibility: When potential customers see positive reviews and recommendations from existing customers, they are more likely to trust the brand. 

Cost-Effective Way of Promotions: Customer Advocacy can be a cost-effective way to promote your brand, as satisfied customers are often willing to share their positive experiences with others through social media. 

Lead Generation: By prioritizing customer satisfaction and building strong relationships with their customers, brands can create a loyal customer base that is willing to advocate for the brand and generate more leads through their positive experiences.

How Sprinklr Supports Consumer Advocacy

Sprinklr provides the ability to create and publish pre-approved brand content on a public Advocacy site which can be used by your customer brand advocates to share pre-curated brand related content to their social channels.

Sprinklr also captures the usage of the site and tracks all the metrics in Sprinklr Reporting. With this data you can estimate the amplified reach by using a consumer advocacy site.