Allow marketing teams to collaborate seamlessly on plans and investments, measure the impact on the business and sync them in Sprinklr without doing manual efforts.

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With Sprinklr & Allocadia integration in place, you can easily create sub-categories in Allocadia and send them to Sprinklr in form of Campaigns or Sub-campaigns with a single click. The data flow will be one-directional from the native platform to Sprinklr (except for the copying of the navigation link from Sprinklr to the native platform). The sub-categories (i.e., campaigns and sub-campaigns) will be first created within the native platform.

About Allocadia

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Allocadia is a cloud-based marketing performance management solution that allows marketing teams to collaborate seamlessly on plans and investments, and measure the impact on the business.

It allows you to track your Marketing Activities through Planning, Forecasting and adding Purchase Orders (POs), and Actuals throughout the fiscal year. By tracking your Marketing Activities on a granular level, you gain visibility into how your marketing spend data may fluctuate throughout the fiscal year.

This integration can help you track your Allocadia Marketing Activities within Sprinklr as Campaigns or Sub-campaigns, and build upon these to create content while collaborating with your team members.