Site usage tracking refers to the process of collecting and analyzing data about how users interact with the website. It involves capturing and measuring various metrics and user actions to understand how they navigate through the site. 

Importance

User Behaviour Analysis: Site usage tracking allows admins to analyze user behavior and understand how they interact with the website. Admins can identify popular pages, entry and exit points, and navigation patterns.  

Program Effectiveness Evaluation: By tracking and analyzing site usage metrics, program admins can evaluate the effectiveness of their Advocacy site. Metrics like page views, unique visitors, and time on site provide valuable insights and help you identify trends, understand user behavior, and make informed decisions to improve program effectiveness and adoption.  

Site Usage Tracking with Google Analytics Integration: 

Google Analytics Measurement ID

The Measurement ID is a unique identifier that allows Google Analytics to track and collect data like page views, scroll events, site searches, outbound clicks, form engagements, etc.  

Google Analytics Dashboard  

Admins can create a Google Analytics Data Stream with unique Measurement ID. They can setup a dashboard to view the incoming traffic of the data stream that includes all the above-mentioned measurements.   

Default Measurements available on Google Analytics  

• Page Views  

• Scroll Events  

• Outbound Clicks  

• Site Search  

• Form interactions  

• Video Engagements  

• File Downloads  

Default Metrics available on Google Analytics  

• Total unique user visits   

• Users in Last 30 minutes  

• Users per minute  

• Average session time