Using Cost & Rate Ads Benchmarks in Ads Manager Analytics
Updated
To Analyze Benchmarks in Ads Manager Analytics
Click the New Tab icon. Under the Sprinklr Marketing - Advertising tab, click Ads Manager within Analyze.
On the Ads Manager window, click the View and Edit icon alongside the desired Campaign.
In the Edit window to the right, click Analytics from the far-right navigation pane.
On the Analytics window, select Benchmark from the metrics drop-down menu.
Note:
Benchmark analytics is also available at the Ad Set and Ad Variant levels.
You will have two counter widgets depicting the actual benchmark and the percentage deviation for Cost and Rate metrics, and two trend widgets with a date-wise performance for the same.