Product Insights has launched a new review retrieval API which has significantly enhanced the source coverage capabilities and simplified the process of product addition. Equipped with lifetime review data and additional meta-tags, brands can now perform an exhaustive and in-depth data analysis.

The top highlights of the new API include:

• Support for over 300 review domain sources - configurable directly from the product page.

• Direct access to lifetime, historical data for all review sources.

• New 15+ review meta tags for additional review information such as verified purchases, review syndication, vine reviews, etc, for a holistic and in-depth review analysis.

• Unique URL identification for spotting duplicate product URLs and incorrect URL formats.

• Support for fetching product URLs based on keywords or brand names - no manual effort required!
  
  The table shows a detailed comparison between the old and new Product Insights API:

  Feature	Old API	New API
  Coverage	5 standard domains on product page	Supports 300+ review domains  on product page
  Supported Sources	Reviews	Reviews
  Reviews coverage	Last 30 days	Lifetime coverage
  Meta tags	No support for reviews meta tags	Supports more than 15+ review meta tags e.g. "is review syndicated", "is review verified", etc.
  URL format	No way to identify if the URL format entered in the topic/theme is wrong.	The Product Page gives a notification if the URL format entered for the domain is incorrect. Identifies if the URL entered is duplicate. (already exists in the platform)
  New URL Identification	New products were searched/identified manually.	The product URLs can be fetched with the help of keywords or search URL.
  Duplication handling	No special handling for duplicate reviews.	The new API offers two standard fields, i.e. Show Duplicate Reviews and Is Review Duplicated which helps in identifying and removing the duplicates from widgets/dashboard.
  Source Addition timeframe	It takes around 5-7 working days for the new URLs to be added in Sprinklr coverage depending upon the number of URLs.	Coverage through the new API is faster. The new URLs can be added in 3-5 working days depending upon the number of URLs.
  Usage	Theme/Topics were used for the non-supported sources on the product page.	URLs can be added to the Product Page directly.
  Registration	Other than the 5 standard sources, source verification of URLs was required for the rest sources.	The URLs are automatically registered for review retrieval by adding them to the Product Page.
  Backfill	Manual topic backfill required.	Auto-backfill once the URL is covered.
  Reviews Crawling Latency	Review grabbing latency is higher than the new API.	Review grabbing latency is relatively low.